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OOH ADVANCE

May 2020

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Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of- home media, is advertising experienced outside of the home. We spend a great deal of our lives outside our homes every day for various reasons. It can be anything, including commuting to the office, driving kids to school, visiting family or friends, and shopping. Outdoor advertising, in this regard, is an excellent way to target people who are on the go. Billboard advertising and street furniture are typical examples of OOH campaigns. Advertisers increasingly fighting to stand out amidst the clog of ads on analog and digital devices need a less-cluttered environment to deliver their message

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Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of- home media

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is advertising experienced outside of the home. We spend a great deal of our lives outside our homes every day for various reasons.

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It can be anything, including commuting to the office, driving kids to school, visiting family or friends, and shopping.

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Outdoor advertising, in this regard, is an excellent way to target people who are on the go. Billboard advertising and street furniture are typical examples of OOH campaigns

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Photo by Jr Korpa on Unsplash

Advertisers increasingly fighting to stand out amidst the clog of ads on analog and digital devices need a less-cluttered environment to deliver their message