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[Audio] Marketing to lead systemThe lead generation process allows businesses to nurture prospects, until they're ready to buy, by collecting the market's interest in a product or service..

[Audio] The objective of Marketing to Lead system1. Get market attention - It is capturing and engaging to get audience's attention..

[Audio] 2. Build sales funnel - Build sales funnel is to follow the progress of your leads as they approach becoming paying clients.

[Audio] 3. Establish a brand - with a good branding, customers and clients can know what to anticipate from your business which does more than merely leave a lasting impression on consumers..

[Audio] There are 5 key components in a Lead Generation process: 1. Market segmentation - It is crucial to segment your target market into accessible groups..

[Audio] 2. Marketing channels - A channel is the avenue used for informing the target market about a company's products and services..

[Audio] 3. Market communication - It is a compelling message that a business shares across the various marketing channels to bring leads to the website..

[Audio] 4. Response capture - Response capture observes and records the market's reaction to the marketing activity..

[Audio] 5. Leads scoring - Lead scoring enables the company to determine which leads in its database are more valuable than others. Lastly,.

[Audio] 6. Leads routing - This ensures sales-ready leads are routed automatically to appropriate sales person for further action..

[Audio] To set up this system, we have to do some pre-work. The pre-work items for Marketing to Lead process are:.

[Audio] 1. Getting a domain. One of the key asset of this process would be a website. Getting a domain set up is the first step in creating a website. The domain name should be short and catchy yet meaningful. Next,.

[Audio] 2. Set up a CRM system - Setting up a CRM system is to capture all your customer information. Always remember the following in setting up a CRM system:- Key data elements- Navigation- Views and filters.

[Audio] 3. Build social media accounts and pagesThis is to promote your product and services and engage with your customer..

[Audio] 4. Set up a social media management tool.This helps with scheduling and publishing content, listening to and engaging with audience, and analyzing success across social networks..

[Audio] 5. Develop lead magnets ( eBooks/ videos) - A Lead Magnet attracts your potential buyer to company's product or service..

[Audio] 6. Build landing pages for the lead magnet - It is helpful in reaching a more engaged audience, promoting the company and closing more deals..

[Audio] 7. Integrate website, CRM, social media, and email campaigns tool - A good email marketing software would integrate with all leading CRM software where you have stored your leads..

[Audio] 8. Develop lead identification criteria helps create a more efficient sales operation and increases lead-to-customer conversions..

[Audio] Process for Marketing to LeadOnce the Marketing to Lead system is set up, it is time to execute the process. The following are the key steps in this process..

[Audio] 1. Schedule social media posts and create, track and share your posts to interact with your followers..

[Audio] 2. Reach out to prospects on Social Media using your criteria; make connections and engage with the lists of your potential clients..

[Audio] 3. Add new connections made in the CRM and save records of new prospects..

[Audio] 4. Tag your CRM records for your service and match your leads with the offer you want to pitch..

[Audio] 5. Build email campaigns (or design physical mailers) for showcasing your product/ services..

[Audio] 6. Send mailers/ emails to the CRM list to your prospects about your offer..

[Audio] 7. Monitor traffic and engagement and begin tracking responses across all channels..

[Audio] Zoho Apps for Marketing-to-Lead SystemZoho offers the needed tools to execute the above process in an efficient way..

[Audio] 1. Zoho Campaigns is an email marketing software that helps businesses engage with the lead segment using automated email schedules. Zoho Campaigns comes with the ability to capture and maintain leads list. However, it is a good idea to set up a CRM and capture leads information in that system. We will cover CRM in Leads to Cash process..

[Audio] 2. Zoho Social lets you manage your social media posts and track market engagement..

[Audio] 3. Zoho Sites is a website builder like Wix and Squarespace that lets you create and host your own website..

[Audio] 4. Zoho Pagesense is a platform that tracks user behavior on your website so you can see how they interact with different pages..

[Audio] 5. Zoho SalesIQ is another app that you can add to your website so you can chat with the visitors as well as know the information like where they are from, and how much time they spend on the website..

[Audio] 6. Zoho Backstage helps you manage events organized by you or your company..

[Audio] We hope this information helps you set up a Marketing to Lead system on Zoho Platform.For additional help configuring and implementing a system for marketing automation and lead generation and to increase the number of your ideal customers contact us at info@sliverusa.com or 331. 888. 2627. startups.sliversity.com.

[Audio] Now, let us understand these Components for a lead generation system for online marketing..

[Audio] 5. Routing of sales-ready leads to the appropriate sales person.

[Audio] 5. Routing of sales-ready leads to the appropriate sales person.

[Audio] 5. Routing of sales-ready leads to the appropriate sales person.

[Audio] 5. Routing of sales-ready leads to the appropriate sales person.

[Audio] 5. Routing of sales-ready leads to the appropriate sales person.