PowerPoint 簡報

[Audio] We will be presenting to you today the marketing plan for IKEA's F-Y-2-5 Growth Plan called Complete Sleep. Our focus is on how prioritizing sleep leads to a better life and investing in sleep today leads to better results in the future. We will be using a consumer narrative and tagline commercial calendar communication narrative and tagline earned media paid media owned media and commercial films to create a strong impact and high awareness among people. Our goal is to stimulate interest in Complete Sleep and expand our brand reach. Let's dive into the presentation..

[Audio] Our marketing plan for IKEA NA in 2024 will focus on global content with local insight adaptation. We will leverage local branding TV plus online video to reach our target audience. Our commercial calendar for F-Y-2-5 is included in this plan..

[Audio] Our goal is to help people realize the benefits of prioritizing sleep. We understand that good sleep is essential for a happy and healthy life. We want to make it easier for people to access and achieve complete sleep. Our communication narrative is centered around the idea that sleeping more isn't sacrificing today it's investing in tomorrow. This message will be conveyed through an inspiring emotionally engaging narrative that highlights the consumer end benefit of complete sleep..

[Audio] This information is presented to you.. [image].

[image]. © Inter IKEA Systems B.V. 2024. COMMERCIAL FILMS.

[Audio] We aim to increase interest in Complete Sleep among both heavy and light users of home furnishing and to create more category entry points to broaden our brand penetration. With I-K-E-A Complete Sleep you can wake up every morning feeling refreshed and ready for a new day shared with your loved ones..

[Audio] Our I-K-E-A Complete Sleep solutions are designed to support you and your loved ones as you navigate life's ups and downs. Whether you're looking for a comfortable mattress or a stylish bed frame we have everything you need to create your perfect bedroom. So why wait? Let I-K-E-A Complete Sleep solutions support you and your loved ones..

[Audio] We have created a short humorous advertisement titled Snoring. We have created a short humorous advertisement titled Snoring..

[Audio] IKEA NA's Marketing Plan is to target new customers and increase sales through a compelling TV commercial. Sleep Talking is the name of the T-V-C featuring a couple in bed with the wife talking about B-A-E in her dream. The husband discovers a pig plushie and places it in her arms. This T-V-C reminds us to appreciate the little things in life. By producing powerful and memorable TV commercials like Sleep Talking IKEA aims to connect with new customers and increase sales..

[Audio] Fart campaign educates people on the importance of getting enough sleep. Visuals depict couple performing bedtime routines. Suddenly pfffffffffft~ sound heard indicating someone farted. Visual changes to high-angle shot meditating wife shocked husband also surprised. Slow-motion panorama of bedroom both rush towards covers. Campaign concludes with Wake up! It's time to sleep. reminding viewers of importance of getting enough sleep and consequences of not doing so..

[image]. © Inter IKEA Systems B.V. 2024. DIGITAL COMMUNICATIONS.

[Audio] Our focus is on creating viral social content that showcases the benefits of our sleep products and how they can improve everyday lives. We see great potential in leveraging social media to create surprising and engaging content that will resonate with our target audience. Our approach is to use global content with localization to connect with our customers on a local level while demonstrating the versatility and effectiveness of our sleep products. To boost awareness and trigger purchase intention we plan to use targeted media including mass media channels. By leveraging the power of social media and targeted advertising we aim to reach a wider audience and drive sales of our Complete Sleep solutions. We are confident that our marketing plan will be successful in creating viral content and driving sales of IKEA's sleep products..

[Audio] Our complete sleep solution is designed to help families sleep well and face any challenges..

[Audio] I-K-E-A products provide comfort and convenience. A glass on a mattress symbolizes the potential for I-K-E-A to reach more customers through social media. Utilizing social media platforms can help I-K-E-A reach a wider audience and strengthen its relationship with existing customers..

[image]. © Inter IKEA Systems B.V. 2024. PR COMMUNICATIONS.

[Audio] We have several special topics for the presentation including a news release for our customers collaborating with influencers and live streaming our content hosting a celebrity event for our customers having customers spend a night at our I-K-E-A store sharing the secrets of getting a good night's sleep and sharing six essentials with our customers on getting a good night's sleep..

[Audio] I-K-E-A offers complete sleep solutions. This event showcases six essential sleep experiences led by our expert team. Our soft toy ambassadors will recommend Complete Sleep solutions. Join us for a fun-filled night of sleep essentials including our new Sleep Well flavoured sundae cup and instore activities..

[image]. © Inter IKEA Systems B.V. 2024. LOYALTY ​ PROGRAM​.

[Audio] Our C-R-M data utilization Member Benefit Upgrade Enlarge strategy aims to enhance member segmentation by integrating multiple data sources and utilizing our yuu media eDM/SMS/push notification platform to target relevant members. We will investigate using paid media to increase our reach among potential customers through C-R-M segmentation data. Our ultimate goal is to achieve accurate segmentation and provide maximum value to our members..

[Audio] Our first key takeaway is the importance of emotional appeal in our marketing approach. We will focus on creating strong emotional connections with our customers through our products and messaging. We will use imagery symbols and typography to create a visually appealing and emotionally engaging presentation. We believe that by focusing on emotions we will connect with our customers on a deeper level and create a stronger brand identity..

[Audio] We're thrilled to share our new big dream with you..