1.1.1 Company Background

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The Seiko Sports Timer Clock | The Seiko Sports Timer Clock | Collections | SEIKO Clock

1.1.1 Company Background

-Founder is Kintarō Hattori. -Established in 1881 in Tokyo, Japan. -Watches, clocks, optical products, semiconductors, jewelry, and electronic equipment. -Introduce the world's first quartz watch (Astron). -Produced by two subsidiaries – Seiko Instruments Inc. ,Seiko Epson Corporation. -Seiko Corporation of America is in charge of the allocation of – Seiko watches, Pulsa and Lorus brand watches in US. -Most of the net sales of Seiko businesses are decreased in 2020.

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Seiko Astron 5X Series 2018 Limited Edition | Astron | Brands | Seiko Watch Corporation

SPB181J1 | Prospex | Brands | Seiko Watch Corporation

Arita Porcelain Dial Limited Edition | Presage | Brands | Seiko Watch Corporation

Seiko Lukia for Women, Now Available Worldwide - Monochrome Watches

1.1.2 DIFFERENT PRODUCTS AND BRANDS MARKETED BY THE COMPANY

-Astron, Prospex, Presage , Seiko, Lukia, Seiko Premier. -Astron---The first GPS solar watch. -Prospex– For the sports lover and adventurer in the water, sky or land. -Lukia—Women watch -Presage—prestige line, basic line. -Five key attributes: *movement of the watches are automatic *Day-date displayed at three o'clock *Water resistance *Crown at four o'clock is recessed *The durability of the case and bracelet