Marketing Plan for September, October 2022

[Audio] We are Going to see what we will be approach for september, October 2022. Center outreach - We will be reaching out to people via Email, whatsapp, Social media. We need information with service availability, Landline and whatsapp Number, Operating hours. PET/CT Scan and Genetics - The PET/CT scan can be marketed as a general knowledge on Email, whatsapp, Social media. Before stepping into Marketing, Content need to be changed on website and Social media..

[Audio] Whatsapp: Delivery center based content with Facebook and website will be promoted to People with availability of services. It will help people know us and the services better. Education based content on PET/CT and Genetics will be promoted. No hard selling or pushing the people will be there. In all messages that goes out our website, Social media channels will be mentioned as a cross channel approach. We plan to send 1 message per customer in the period of september and october 2022. A specific offer code to track conversion..

[Audio] Email: Delivery center based content with Facebook and website will be promoted to People with availability of services. We aim at a delivery percentage of 90% and open rate at 5% and click rate at 4%. An outbound communication via whatsapp, message or email should reach patients within few hours. There was no response when i called the landline number. Quick Turn around time is an important aspect. We plan to conduct one campaign with 15000 emails being sent at one time. All the numbers are virtual as it may go up and down. A email marketing software and a verification tool and a specific offer code to track conversion..

[Audio] Linkedin: This platform is there to reach only doctors and get referrals from them. There are three pages. One is for Doctor, one for Diagnostics, One for Genetics. Profile access will be better. Example: If doctor profile access is given, diagnostics and genetics can be added as pages. All marketing content will have website, facebook links as cross promotional marketing. 2 posts per day and 3 videos per week. 100 doctors can be reached as a part of outreach per week. Already two templates shared is waiting for approval..

[Audio] Facebook: There are 4 profiles in Facebook. Need to know the profile where paid ads are running and that profile will be used for organic approach. Rest of the profile needs to be deleted. There need to be one profile and rest of the things has to be made as pages. Example: Anderson diagnostics can be main profile and genetics as one profile. Centers can be made as pages. Need more information on content for Intro section Need information such as videos from doctors and cross channel marketing will be a part of our promotions. 3 posts per day - one for center based approach, one for PET/CT and One for genetics as of now. 3 videos per week - one for center based approach, one for PET/CT and One for genetics Whatsapp needs to be linked to facebook. Contact us button in facebook returns 404 error - not fixed..

[Audio] Types of Outreach: B2B - Including doctors, private organizations via social media, Instagram and whatsapp. B2C - Same as B2B channel..

[Audio] Planned Outreach channels: Facebook Instagram Quora Linkedin Twitter Email Sms whatsapp.

[Audio] Outreach based on Services: Mammography, Anomaly, GA scan, MRI scan - Yet to begin verification. Brochure based marketing for all requirements. Women health Checkup - Facebook, whatsapp by selecting women's data Diabetes health Checkup - Facebook Focus Health check up and Covid campaign - Facebook. The content on Mammography, Anomaly, GA scan, MRI scan, Women health Checkup, Diabetes health Checkup,Focus Health check up and Covid campaign are yet to be reviewed for changes and it has been added in the second phase of marketing..

Thanks for your Patience..