Name: Marketing Assignement 4 Marketing plan Name: Mohammed Syed Hussan
Uploaded: 2021-11-08
Duration: 10 min 31 s
Description: Centria University of Applied Sciences. A close-up of a necklace Description automatically generated with medium confidence.

Centria University of Applied Sciences. A close-up of a necklace Description automatically generated with medium confidence. 

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A close-up of a necklace

Description automatically generated with medium confidence

Marketing Assignement  4 Marketing  plan Name : Mohammed  Syed   Hussan

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Business  name :  Maisha’s   Gift  and  Jewelleries Location : Helsinki Marketing Plan

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Introducing “Maisha’s Gift and Jewelleries” My ambition is to become a renowned leader in the field of gift and gold jewellery design by generating incredible collections. With experience from other nations, a unique approach was created for Finns.

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Managment 	 This   firm  is  managed   by   four   people . At  the   moment ,  we  just  have   one   shoroom , for  which   we   have   sufficient   manpower .

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Product and  services Gift   items  and gold  jewelry  in 18Kt and 9Kt  are   among   our   offerings . Marketing products We   will   promote   all  of  our  products,  however   service   availability  is  contingent  on  availability .

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Reason  to  choose   this   kind  of  company . I  have  a  lot  of  expertise  in  this   particular   industry , and I  believe  it  has  a  good   standard  business  from  my  perspective .

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Present   Condition 	 It  was   established  in Helsinki, Finland, in  the   end  of  January  2021.  We   are   presently   preparing  to  publicize   our   company  on  social  media,  including   advertisements  on  Social  media and  other   digital  media  platforms .  Designes   will   be   posted  online  utilizing  a  third -party  program ,  with   only   imitation   gift   itmes   would   be   delivered . 	 	 Valuable  products,  such  as gold  jewelry ,  must   be   purchased  in person,  although   designs   can   be   picked  online.

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Our   Objectives When  a  new   company  is  founded ,  everyone  is optimistic.  We   were  optimistic.  Our   firm  is  still  in a  critical   state .  Our   sales   revenue   has   been   strong  for  the   past   six   months .  We're   attempting  to  concentrate  on  resolving   our   issue  in  order  to  increase   sales   revenue . If  all   goes   well  in  the   next   two   years ,  we   will   build  a  new   showroom .

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Target market We   target   people  of  all   ages ,  particularly   the   younger   generation .  However ,  individuals  of  all   ages   require   gift   items ,  thus   our   concentration  is on  both   men  and  women  of  all   ages .

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S Streangth W Weaknes s O Oportunity T Threats

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Our   streanght   are  as  follows - We   have  a  lot  of  expertise  in  this   field  and  are   quite   good  at it. The  products  we   sell   are   well-known   across   the   world . Our   clients   are   devoted  to us. Employees   are   also   enjoying   their   time  on  the   job . We   work  in a  methodical  manner. We   have  a  healthy   financial  position.

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Our   weakness 	 Employees   require   additional   experience .  Computerization  of  the   accounting   system  is  required .

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Increasing   oportunity 	 This  is a  high-end   metal   jewelry   company . As a  result ,  we   have  a  chance .  Because   once  a  buyer   has   purchased  a  product , he  can   sell  it  after  a  few   years ,  even   if  it is  defective . As a  result ,  individuals   are   purchasing   with   this  in  mind .

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Our   threats 	 There   are  no  new   legislation  for  this   industry  as of  yet .  There   are   competitors ,  but   we   have  a  policy  in  place  for  buying   old   metal   that  is  functioning   well .  Our   rivals   are   not   permitted   under   this   policy .

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Men's and women's imitation and gold jewellery in high-quality packaging for all ages.

Current gold pricing based on gold jewellery application and labour costs; we make a 20% profit on counterfeit jewellery.

On the occasion of Eid and Christmas, there will be a special discount on imitation jewellery.

Orders for all types of jewellery can be done online, however gold jewellery must be collected from the showroom.

Marketing Assignement 4 Marketing plan Name: Mohammed Syed Hussan

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