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Discovery  Marketing: Introducing Reputation Management

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We create, and take advantage of, opportunities to project a positive image of Discovery

The role of Reputation Management Team is to  positively influence Discovery’s reputation and sustain brand equity by managing relationships with media and stakeholders, shape consumer perceptions through content marketing and encourage positive conversations online and in other forums

We  deliver on our promises to enhance the credibility of the brand

We communicate honestly, clearly and transparently to build confidence

We understand and respect how media operate

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CONTENT MARKETING, MEDIA MANAGEMENT AND SOCIAL MEDIA WORK TOGETHER TO ENHANCE AND PROTECT REPUTATION

Creates awareness of the DSY brand among new audiences  Establishes strong, positive association with DSY brand for current DSY clients   Educates, informs, encourages behaviour action  Enhances and protects brand reputation

Manages proactive and reactive strategies to shape perceptions of the business Prepares and defends against crises

Engages and builds social capital with communities

Delivers excellent content to positively position the brand

Protect the Group’s reputation and deliver content objectives

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KEY PROCESSES TO ENSURE BRAND REPUTATION IS ENHANCED AND PROTECTED

Build and deepen relationships with media and influencers Prepare well and deliver proactively Be responsive and effectively manage queries Be opportunistic Execute integrated communication campaigns to reach desired audiences with targeted messaging Establish strong relationships to encourage balanced, informed reporting and commentary to support a consensus view that holds the business in high regard and  affords  Discovery the benefit of the doubt in a time of crisis  Seek and maintain the lead as the sought after expert in our chosen areas of business and continue to build integrity and credibility for the brand through fast and informative responses to media Scan the environment and act quickly to be present in relevant industry related and other conversations Equip spokespeople and ambassadors to protect the brand

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Nthabiseng Chapeshamano:  Senior Reputation Manager       (Health | CSI)

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Munene Khoza: Senior Reputation Manager (Vitality)

MA in Language and Linguistics and a BA (Hons) in English and Film & Media Joined Discovery in June 2020 10+ years  extensive experience in providing strategic communications and project management counsel, both agency and corporate Ran own language consultancy, MINT, for 3+ years Favourite things: My family, my pugs, travel, jazz and memes

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The most famous internet memes of all time

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Zeenat Moorad: Senior Reputation Manager (Bank | Invest | Employee Benefits)

Joined  Discovery in  May 2019 10+ years  as a globe-trotting financial journalist, editor and columnist at Business Day and Financial Mail  Award-winning coverage includes cover stories on Walmart’s acquisition of Massmart, Coca-Cola’s expansion in Africa, Stuttaford’s bankruptcy,  Woolworths’ David Jones deal and the  Edcon /Bain debt saga What Zeenat loves: Interior design, architecture and  a ll things food – cooking, baking and of course, eating!

FinancialMail on Twitter: &quot;Wtf? Why Woolworths is getting whipped. Read it  in the new @FinancialMail out tomorrow. Click here to subscribe  https://t.co/7qVJ8xaZZd… https://t.co/yqClj3L4Rd&quot;

See Zaha Hadid&#39;s Most Famous Buildings | Time

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Shanti Aboobaker: Reputation  Manager  (Insure | Life)

Shanti has a social science degree in history in sociology.  In  2011 she embarked on a career in journalism, falling in love with the politics beat after a stint at Parliament. She remained at the Independent Parliamentary bureau until 2013 when she joined the Sunday Independent, followed by a stint writing on  labour Her professional photo hasn’t been taken yet, but she offers this as a quirky replacement

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Gugu Yika: Reputation Consultant (Sponsorships | Vitality  |Bank)

Joined Discovery in October 2017 as a  graduate Has worked in Health Marketing and S&D Moved to the  Reputation Management Team  in  2019 Passionate about looking good and smelling amazing - has a niche perfume/cologne collection

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Karishma Jivan: Reputation Consultant (Health; CSI)

Holds Bachelor of Science (Anatomy & Physiology) and  MBA 7  years of work experience   - agency background Multi-sector  experience including health, financial services, automotive, real estate and ICT Specialises  in media relations, strategic communication, project management, and reputation management Believes  in hope

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World Hypertension Day, VHCs & Vaccinations

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drive by virtual run
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Miss SA runs for
uvllness and
mental health
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Efforts began with our announcement of the  mental wellbeing module Around the same time, the issue of mental wellbeing was featured prominently in the news cycle, and providing opportunity  A big win came as a result of Vitality’s   partnership with Miss SA  on mental wellbeing awareness, in particular her 5K fundraising g run with members of Team  Vitality Dr  Seranne Motilal  had an op-ed featured in the  Daily Maverick  and a feature in the  Saturday Star  on the  same

Our focus on  h hypertension  on  and around World Hypertension Day  (17 March)  was amplified by the messaging around  screening We  had  successful broadcast interviews where  Dr Mosima Mabunda and Terry Harris  spoke about the importance of screening, disease management, exercise and the correct  diet  Dr Mabunda also had op-eds featured in  Daily Maverick talking about VHCs   and similarly,  BusinessDay  talking to  the importance of being vaccinated

Today's Topic: Hypertension
011 714 RR61

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Earlier this year the Bank launched its  Shared-value  banking campaign  The PR plan encompassed a paid, earned and owned strategy across  big real estate  media CEO Hylton Kallner has successfully  on boarded   two senior editors during media interviews! The launch of  Apple Pay  generated great buzz and  positioned  the Bank as an slick, tech innovator

High levels of news interest for Discovery  Invest’s   offshore launch  with Goldman Sachs Asset Management (GSAM) and Blackrock CEO Kenny Rabson featured on 702, Classic FM,  MoneyWeb  NOW and  Biznews  and platforms like Fin24, FA News and  Citywire  covered the announcement  A long form article titled Discovery Invest Story, which was published in  Personal Finance  magazine garnered significant interest from stakeholders

The Discovery
Invest story
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Fast Company South Africa | The future of business

Discovery Bank •nudging' in the
right direction?

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Front  page main story when Discovery Insure  launched the  Avis  Safe Drive  in the Netherlands Successful PR drive with recent launch of Pothole Patrol, garnering  over R18 million in PR value  for the month of May, and slots on primetime 702,  eNCA  and the  SABC

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Breakfast with Bongani Bingwa
Insurers help City of Joburg with Potholes
oo:oo / 05:09

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The good news:  Some digital platforms and niche outlets have established sustainable businesses (e.g. News24, Daily Maverick, Ground Up, amaBunghane, TechCentral, Moneyweb, MyBroadband) The bad news:  Trust in media at an all time low and they are seen as biased (2021 Edelman Trust Barometer) and the outlook for print is grim, with circulation  dropping on average 20% from 2016-2018. Even though consolidation will save money and improve efficiency, this alone will not improve the financial standing of print.

Media houses have been through long period of consolidation

Journalists are overwhelmed, stressed about losing their jobs

Loss of senior journalists  means little subject matter expertise

Caxton : Bona, Country Life, Essentials, Food & Home, Garden & Home, People, Rooi Rose, Vrouekeur, Woman & Home, Your Family.

AMP :  Cosmopolitan, House & Leisure, Good Housekeeping Women on Wheels.

Media24 : Move!, Men’s Health, Women’s Health, Bicycling, Runner’s World2

Many publications, especially lifestyle ones important to Vitality, have been impacted by COVID-19.  Discontinued :

The changing landscape of South African Media

Categories
Interests
Age
Duration
Frequency
Device
TOP 2
News
Business
Top 2 interests
Tech & Computing
Events &
531.152819
61240,898
340,714.060
UBS
43336,739
12.808,213
UBs
41 ,553, 1 gg
3446%
10.19%
8.15%
6.87%
28.70% of the total market is aged 20 - 24
57.94% of all browsers are 20 - 35
Average visit duration: 3 min 45 Sec (t 3.69%)
16.44 page views per unique browser (t 14.80%)
81.66% of traffic is from mobile phones (J -1.56%)

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64 Number of press releases issued in 2020/2021

No of Covid-19 media queries Mar – Dec 2020

Number of PR  strats  submitted 2020/2021