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MGT 500 Marketing Strategy Group Exercise. 7 Ps, Balanced Scorecard, and Scenario Applications.
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Instructions:. 1. Go into your breakout room group. 2. Each group will receive a scenario card. 3. Use the 7 Ps of Marketing template to outline a strategy. 4. Define KPIs using the Balanced Scorecard framework. 5. Prepare to present your group’s solution..
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Scenario Cards:. Group 1: A premium coffee chain entering a new city. Group 2: A fitness app expanding into Latin America. Group 3: A budget airline facing rising fuel costs. Group 4: A sustainable clothing brand launching online..
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Daily Cup Group1. Presented By: Adithe Shiva Priya Avneet Kaur Nagatheja Sharaf Vaidehi Davda.
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Overview. Premium coffee chain expanding into a new city Goal: Establishing a robust brand presence and cultivate a loyal customer base. Prioritize quality, expertise, and a premium market position.
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Marketing Mix Element Group Notes Product Speciality Coffee (Customisation) , Seasonal offerings, Bakery Products,Premium Cafe experience, Merchandise Price Slightly below ultra luxury competitors during launch phase , Loyalty programs, Welcome offers like one free drink per customer for a month’s time frame, Place Stores located in high traffic and upscale areas, Shopping Malls, Retail Stores Promotion Digital Marketing , Social Campaigning (Influencer Partnership), People Skilled Employees who personalize and provide friendly service. Employee act as brand ambassadors to enhance customer experience Process Personalized app for placing online order and payment, In store QR code for ordering and contactless payment Physical Evidence Premium packaging, modern store design (Instagramable spaces), clean environment,.
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Balanced Scorecard Perspective KPIs Financial Revenue growth per store, break even time for new locations, cost per store opening Customer Customer satisfaction score, loyalty program enrollment, repeat purchase rate, app adoption rate Internal Processes Order fulfillment time , order accuracy rate, inventory turnover Learning & Growth Employee training hours, Staff retention rate , Number of new product ideas tested per quarter.