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[Audio] Welcome to the inspiring journey of Mamaearth—a brand born from a mother's love, and grown into a ₹2,000 crore powerhouse. Let's discover how this brand transformed personal care in India..
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[Audio] t all started with Ghazal and Varun Alagh—first-time parents frustrated by the lack of safe baby products. They didn't just complain… they created a solution. And that solution became Mamaearth.".
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[Audio] "Toxic chemicals in baby products. That was the big problem. Their solution? A brand built on safety, nature, and trust. Mamaearth became India's first brand to be Made Safe certified.".
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[Audio] "From kitchen experiments to boardroom success—Mamaearth is proof that when purpose meets passion, magic happens. The journey has just begun..
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[Audio] After dominating online, Mamaearth took to retail. From zero to over 150,000 stores—proving that even digital-first brands can thrive on-ground.".
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[Audio] The growth was explosive. From ₹25 crore in 2018 to over ₹1,000 crore by 2022. Investors saw the spark—raising ₹314 crore before even crossing ₹112 crore in revenue.".
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[Audio] "One tree for every order—that's the 'Plant Goodness' promise. It's more than just skincare… it's care for the planet. Every product becomes a reason to feel proud.".
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[Audio] Instead of retail shelves, they went straight to the internet. Digital-first, influencer-powered. More than 500 mom bloggers became the voice of Mamaearth—creating real, relatable word-of-mouth.".