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Case Study Presentation: Mahindra & Mahindra Ltd..
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About Mahindra & Mahindra. Founders: Malik Ghulam Mohammed, J.C. Mahindra, K.C.Mahindra Founded: 1945 Headquarters: Mumbai, India Industry: Automotive, Farm Equipment, Technology.
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The Problem It Solves. Before Mahindra, India lacked affordable, reliable vehicles and agricultural machines. Solutions: • Designed affordable tractors for Indian farmers. • Built durable SUVs and utility vehicles for rough terrains. • Expanded into electric vehicles to address sustainability..
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Type of Innovation. • Product Innovation: Electric SUVs (XUV400 EV) • Process Innovation: Robotics & lean manufacturing systems • Frugal Innovation: Low-cost tractors for rural India • Sustainable Innovation: EVs and solar-powered charging M&M follows its philosophy of 'Rise for Good'—creating technology for a better life..
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Entrepreneurial Mindset of Founders. • Visionary Thinking – Focused on industrial growth after independence. • Resilience – Overcame economic and market challenges. • Social Responsibility – Empowering rural India, promoting sustainability. • Adaptability – Expanded from steel to automotive, IT, and EVs. • Innovation Orientation – Constant R&D and global expansion. "The future belongs to those who build it." – Anand Mahindra.
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Impact and Conclusion. • World's largest tractor manufacturer by volume • Operations in over 40 countries, 324,000+ employees in 2025. • Leader in electric mobility (Mahindra Electric) Conclusion: Mahindra & Mahindra represents Indian innovation and sustainability. Its journey from a steel company to a global automotive leader proves the power of vision, adaptability, and innovation..
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Thank You!. Innovation | Sustainability | Progress Presented by: Atharva Benke.