Name: PptxGenJS Presentation
Uploaded: 2026-03-28
Duration: 8 min 10 s
Description: [image] green your freight fast & secure deliveries.

[image] green your freight fast & secure deliveries. 

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[image] green your freight
fast & secure deliveries

Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Climate, Infrastructure and Environment Executive Agency (CINEA). Neither the European Union nor the granting authority can be held responsible for them. With the contribution of the LIFE programme of the European Union - LIFE22-ENV-EL-LIFE GYF. With the contribution of the Green Fund.

[image] A blue flag with yellow stars and a circle of stars Description automatically generated

[image] A blue flag with yellow stars Description automatically generated

GRWAKI
THESSALY
militos
DEUTOUS
Ewss
mastihashop•
PLAITInD'f TRO

Presented by: MILITOS Consulting S.A. | 5th TPM Meeting Presentation | March 2026, Athens, Greece

iiØ. 00. WP7 – Dissemination and Communication Overview. 

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WP7 – Dissemination and Communication Overview

Stakeholder Engagement & Impact Maximization

CDP continuously updated. Revised version to be presented in March 2026.

Partner websites kept up-to-date. 3rd press release published. 3rd newsletter published

Structured pipeline of 30+ relevant EU projects maintained. Bilateral exchanges held with UNCHAIN project and POLIS Network.

No events held yet. Both scheduled for M24-M37.

Campaign scheduled for M38-M51. Early planning underway, including exploring airport advertising boards as a dissemination channel.

All communication activities aligned to maximize stakeholder awareness and amplify the impact of GYF project results across Europe.

[image] A logo on a black background Description automatically generated

T7.1 – Dissemination and Communication Plan: Development & Implementation. 

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T7.1 – Dissemination and Communication Plan: Development & Implementation

Objective: To plan and coordinate all communication activities and stakeholder engagement for the project.

MILITOS has continuously updating the CDP and the revised version will be shared in March with the coordinator (University of Thessaly) for review and feedback.

T7.2 – Establishment of project communication identity

[image] A poster of a city Description automatically generated with medium confidence

[image] A cover of a book Description automatically generated with medium confidence

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[image] A logo on a black background Description automatically generated. 

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T7.3 – Creation of the project’s communication channels (1/3)

Objective: To develop and manage online communication tools (website, social media, newsletters).

Project website greenyourfreight.eu 
Monthly updates aligned with the 6-month D&C-plan review cycle. Newsletters and press releases have been uploaded to our website. Dedicated partner pages All beneficiaries hosts a GYF sub-page that mirrors the common boiler-plate text, links back to greenyourfreight.eu and embeds the logo/funding strip. Partners updated their webpages with the new consortium scheme. Social-media presence LinkedIn company page, Facebook page, X (Twitter) profile, YouTube channel are up to date. Preparations for Youtube videos uploading. Number of followers increased across all platforms Newsletters and press releases Newsletter #3 Launch Press release #3 Launch

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T7.3 – Creation of the project’s communication channels

Strong open engagement with 32.5% rate indicates effective subject line and audience targeting

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25-
34
35
-44
45-54
55-64
65+
a
Female
Male
O
Another Identity
0.5%
1.4%
6.8%
71.4%
14.9%
3.1%
Unknown

Google Play Store: 39 clicks (30.47%)
YouTube Channel: 16 clicks (12.50%)
Homepage: 8 clicks (6.25%)

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Visibility peaked significantly around September 9th, which accounts for the majority of the period's reach. Engagement remains stable with a slight upward trajectory of 0.8%.

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Acquisition of new followers has declined by 50% over the last 30 days, resulting in only 1 new follower.

"Pages posting weekly see 5x more followers."

4,868. TOTAL UNIQUE USERS. User Distribution by Source. 

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Insight: While Direct Search brings the most volume, Organic Search provides the highest engagement quality, with users spending 51 seconds on average—double the site-wide average.

GYF ANALYTICS REPORT • DATA PERIOD: 2024-2026

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Objective: To connect with similar EU projects to share knowledge and expand reach.

Action  Outcome Identify similar projects and make them visible on GYF channels	 A dedicated “Networking” tab is live on greenyourfreight.eu and currently features 30+ EU-funded projects (LIFE, Horizon Europe, EIT Urban Mobility, CEF) working on green logistics, urban mobility and CO₂ accounting	 Open interaction channels (joint events, webinars, briefs)	 MILITOS held follow-up bilateral exchanges with the Coordinator of UNCHAIN and a POLIS Network representative, setting the basis for concrete next steps, such as mutual dissemination support (cross-posting of news/results), exploration of synergies in stakeholder engagement approaches, and potential alignment in replication-oriented messaging. Keep the network dynamic	 Update rule: the networking page is reviewed every six months alongside the D&C-plan update cycle New projects can be proposed by any partner KPI target set at ≥15 projects visible by M36

The basic networking infrastructure (web page, backlink log, first joint event) is in place and operational.

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Objective: To provide in-depth training and onboarding for potential UT1/UT2 users

Strategic Roadmap: M28 – M37 (Feb – Nov 2026)

Objective: Convert awareness to qualified leads.

Scope: Shippers, carriers, 3PL, and e-shops.

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Objective: To provide in-depth training and onboarding for potential UT1/UT2 users.

Includes 1 week buffer for revision and rescheduling.

Objective: Technical onboarding & integration.

Target: 10 webinars with 8-12 companies each.

30-40% conversion to onboarding readiness.

1:1 technical calls and requirements collection.

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Objective: To raise public awareness and attract new UT2 users through local events.

Action Result Outreach to UT1 & UT2 users Ongoing business development activity to build a strong pipeline of new UT1/UT2 users and commercial partners. Its goal is to convert leads into qualified prospects, onboarding-ready users, and active adopters through structured outreach and follow-up. New strategy followed Each week, 2-5 potential partners are reached via email for collaboration Demonstration of the service prototype At each mail sent to the potential parters the GYF app is explained in a short presentation Visibility Roll-up banners are held in retail premises Exploration of airport advertising boards as a dissemination channel. Internal tracking & next steps All 20+ f2f contacts and 400+ digital leads entered in the WP6 CRM sheet for systematic follow-up  Next wave (phase 2) will add a promo video on the GYF YouTube channel and retarget social ads to the most engaged sectors

2 new UT1 (carriers) interested in joining GYF  1 organisation of individual carriers (“ΣΧΕΔΙΑ” (“schedía” : /stʃɛdíæ/)


 Discussions with 3 more UT1 have initiated Pharmacy Motorbike spare parts K2K interested in participating as company shipper without an e-shop

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