KEY ACCOUNT MANAGEMENT COURSE Summary
Scene 1 (0s)
undefined. Calculator on a notebook. KEY ACCOUNT MANAGEMENT COURSE Summary.
Scene 2 (49s)
undefined. Summary. Top Five Tips on How to Play American Roulette | Techno FAQ.
Scene 3 (1m 55s)
undefined. Summary. Price Quality P1 P2 P3 Q1 Q2 Q3.
Scene 4 (3m 28s)
undefined. Dump Truck - 70126 -. Farmer milking a cow Royalty Free Vector Image.
Scene 5 (3m 44s)
undefined. Account Management – Tactical Approaches.
Scene 6 (4m 31s)
undefined. The Ansoff Matrix. Products Penetration New Product Development Market Extension Diversification Exist New Exist New 65% 45% 15% 30% Markets.
Scene 7 (5m 3s)
undefined. Porter’s ‘5 Forces’ Model. Competitive Rivalry Buyer Power Supplier Power Threat of New Entrants Threat of Substitutes Competitive Rivalry Number of Competitors Quality Differences Other Differences Switching Costs Customer Loyalty Buyer Power Number of customers Size of each order Differences between competitors Price Sensitivity Ability to substitute Cost of changing Threat of Substitution Substitute performance Price of change Supplier Power Number of suppliers Size of suppliers Uniqueness of service Your ability to substitute Cost of changing Threat of New Entry Time and cost of entry Specialist knowledge Economies of scale Cost advantages Technological protection Barriers to Entry.
Scene 8 (5m 17s)
undefined. Porter’s Generic Strategies. Cost Leadership Cost Leadership COST Differentiation Differentiation Focus DIFFERENTIATION Source of Competitive Advantage.
Scene 9 (5m 30s)
undefined. BURGER KING. turn-uns. Wiersema’s Value Drivers.
Scene 10 (6m 1s)
undefined. SWOT Analysis. s STRENGTHS Things your company does well Qualities that separate you from your competitors Internal resources such as skilled, knowledgeable staff Tangible assets such as intellectual property, capital, proprietary technologies etc. WEAKNESSES Things your company lacks Things your competitors do better than you Resource limitations Unclear unique selling proposition OPPORTUNITIES underserved markets for specific products Few competitors in your area Emerging need for your products or services Press/media coverage of your company THREATS Emerging competitors Changing regulatory environment Negative press/ media coverage Changing customer attitudes toward your company.
Scene 11 (6m 18s)
undefined. PESTLE Analysis. PESTLE ANALYSIS. Political.
Scene 12 (6m 27s)
undefined. Summary. Price Quality P1 P2 P3 Q1 Q2 Q3.
Scene 13 (6m 49s)
undefined. Summary. Price Quality P1 P2 P3 Q1 Q2 Q3.
Scene 14 (7m 10s)
undefined. System 1 versus System 2 Thinking. 1 SYSTEM ADAPTIVE, UNCONSCIOUS, EMOTIONAL, FAST, INTUITIVE 2 SYSTEM CONSCIOUS, SLOW, RATIONAL.
Scene 15 (7m 37s)
undefined. Summary. Price Quality P1 P2 P3 Q1 Q2 Q3.
Scene 16 (7m 56s)
undefined. Summary. Price Quality P1 P2 P3 Q1 Q2 Q3.
Scene 17 (8m 11s)
undefined. Summary. Price Quality P1 P2 P3 Q1 Q2 Q3.
Scene 18 (8m 38s)
undefined. Summary. Price Quality P1 P2 P3 Q1 Q2 Q3.