Marketing Online for Key Account Management

undefined. Closeup of a keyboard. Marketing Online for Key Account Management.

undefined. SEO Strategies. Pay-Per-Click (PPC) Tools Available (e.g. Google Adwords) Gives keyword count, density, “People also search for” terms Look for high search numbers but low cost (whether pPc or organic) Choose Platform according to target market E.g. facebook ads B2c LinkedIn Ads B2B.

undefined. Questions for SEO Strategies in Key Account Management.

undefined. Keywords. Short-Tail Keywords Literally One word that people use in searches Long-Tail Keywords Short sentences that people use in search Research suggests that Long Tail are more precise than short The top 10,000 keywords make up less than 20% of searches. 70% of all searches are comprised of 4-6 word phrases (long-tailed keywords).

undefined. Eliciting your SEO strategy for KAM. Customer Persona Things they say Problems they Have Customer Journey Moments of Truth Wow! Factors SEO Keywords Blogs, Social Media, Website, Sub Domains, Intranets Long and Short-Tail Platforms.

undefined. Persuasion Factors and Online. Obligation Scarcity Consistency Experts Social Proof Liking Consensus.

undefined. Search Engine Optimization Strategies - Questions.

undefined. SEO Software. Google Analytics What people DO on your site tracks keywords, errors, missing meta data Google Search Console What they Do Before they hit your site Impressions, Clicks Google Tag Manager SEO Tools Good for Competitive Analyses Moz, Ahrefs, Majestic, SEMrush etc Analyzing Long-Tail Keywords XML Sitemaps For submitting to Search Engines Good Site Architecture Manage all Tags Campaign Tracking.

undefined. Google KeyWord Tool. Keyword ideas Use different kep,vords for more results Edit Forecast Keyword plan Saved keywords Negative keyword s 10— 100 10— 100 Medical Centrifuges, scientific centrifuges. Microliter @https://www.h united Kingdom English Google Nov 2020 Broaden your search: + centrifuges Exclude adult ideas Keyword (by + microliter + medical + medical supplies laboratory equipment ADD FILTER 3 keyword ideas available - Oct 2021 lab supplies COLUMNS Top of page + medical equipme Keyword view Avg. monthly searches Three month change YOY change 0% Competition High High Ad impression share relevance) Keywords that you provided medical Cent _ scientific cere microliter ce... Top Of page bid (low range) EO.72 0—10 bid (h igh Account Status range) .34 1-1 ofl.

undefined. Digital Marketing must…. Be ‘Omnichannel’ (link seamlessly with other digital and all analogue communications (e.g. Print)). Be relevant, New, interesting & Informative Try to engage readers Ask for comments Run polls Be thought-provoking Can be less formal than traditional print marketing Tone-of-’voice’ Use of slang, idioms.

undefined. Possible Digital Platforms and Strategies.

undefined. Possible Digital Platforms & Strategies.

undefined. Customer Interactions. Source: GlobalWebIndex.

undefined. The buying Process. Exploring Understanding Evaluating Deciding Repeat Purchasing.

undefined. Scribbles on a notebook. Using social media within your KAM Plan.

undefined. Social Media. 1.15Bn Registered Users 23% login at least 5x per day 70% of Businesses use Facebook to gain new customers.

undefined. Internet usage around the world. [image] DIGITAL AROUND THE WORLD 7.83 BILLION 56.4% 5.22 BILLION 66.6% 4.66 BILLION 59.5% 4.20 BILLION 53.6%.

undefined. Content. Purpose Show your Expertise Engage and interest potential customers Linked to Personas How will you ‘Bait the Hook’? Moments of Truth “Our Customers tell us” “Top 10 things to avoid if…”.

undefined. Social Media Considerations. Platform Choice Online ‘Voice’ Expert? Friend? Tied in to customer personas Create Once, Publish Everywhere (COPE).