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BIT 1205 Lecture 03. Typography 16/09/2025. Bachelor of Information Technology Department of Computing Faculty of Computing and Technology Saegis Campus Nugegoda.
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Module Outline. Students will learn to: Understand the basic concepts of typography, including typefaces, fonts, and font families. Identify and apply different typographic elements such as kerning, leading, tracking, and alignment. Use typography effectively to improve readability, hierarchy, and design aesthetics in print and digital media..
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Desktop Publishing. 3. Saegis Campus. Ajan Sri Sheheran.
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The Target Audience. 4. Saegis Campus. Ajan Sri Sheheran.
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Typography. 5. Saegis Campus. Ajan Sri Sheheran. Many publications will contain a large amount of text to deliver the message. It is important to understand a few basic guidelines for working with text and typography. Typography refers to the style and arrangement or appearance of text..
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6. Saegis Campus. Ajan Sri Sheheran. Typefaces, Fonts, and Font Families.
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7. Saegis Campus. Ajan Sri Sheheran. Typeface Categories.
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8. Saegis Campus. Ajan Sri Sheheran. Serif Typefaces.
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9. Saegis Campus. Ajan Sri Sheheran. Sans Serif Typefaces.
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10. Saegis Campus. Ajan Sri Sheheran. Ornamental or Decorative Typefaces.
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11. Saegis Campus. Ajan Sri Sheheran. Script Typefaces.
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12. Saegis Campus. Ajan Sri Sheheran. Point The point is used to measure the size of a font. One point is equal to 1/72 of an inch. When a character is referred to as 12pt, the full height of the text block (such as a block of movable type), and not just the character itself, is being described. Because of this, two typefaces at the same point size may appear as different sizes, based on the position of the character in the block and how much of the block the character fills..
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13. Saegis Campus. Ajan Sri Sheheran. Pica The pica is generally used to measure lines of text. One pica is equal to 12 points, and six picas are equal to one inch..
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14. Saegis Campus. Ajan Sri Sheheran. Baseline The baseline is the invisible line on which characters sit. While the baseline may differ from typeface to typeface, it is consistent within a typeface. Rounded letters such as "e" will extend slightly below the baseline..
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15. Saegis Campus. Ajan Sri Sheheran. X-height The x-height is the distance between the meanline and the baseline. It is referred to as the x-height because it is the height of a lowercase "x." This height can vary greatly between typefaces..