Name: LE TABAC
Uploaded: 2023-05-01
Duration: 5 min 43 s
Description: LE TABAC Upcycling Cigarette Butts into Sustainable Fashion and Fun!.

[Audio] LE TABAC Upcycling Cigarette Butts into Sustainable Fashion and Fun!. 

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Upcycling   Cigarette   Butts  into  Sustainable   Fashion    and   Fun!

[Audio] PROBLEM STATEMENT Our business plan aims to address this issue by upcycling cigarette butts into fabric items and toys, creating a circular economy that reduces waste and benefits both the environment and society.. 

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**Cigarette   butts   are   the   most   commonly   littered    item   in   the  world,   and  they   pose   a  significant    threat   to   the   environment   and   wildlife. **Despite  anti-littering   campaigns   and   initiatives,    cigarette   butt  waste  remains   a  persistent   problem,    with   an   estimated   4.5   trillion   butts   discarded   every    year. **Traditional   methods   of   disposing   of   cigarette   butts,    such   as  sending   them   to  landfills,   are  not   effective   in    mitigating   the   environmental   impact   of   these   items. **Our  business   plan   aims   to  address  this  issue   by    upcycling   cigarette  butts  into   fabric  items   and   toys,    creating   a   circular   economy   that   reduces   waste   and    benefits   both   the   environment   and   society.

[Audio] PROMOTE With our business plan, we're not just selling products – we're promoting a new way of thinking about waste and sustainability, and inspiring others to join us in creating a more sustainable future.. 

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**Our  business  plan  offers  a  sustainable  solution    to  the  problem  of  cigarette  butt  waste,  turning    discarded   butts   into   high-quality   fabric   items   and    toy. **Our   products   are   stylish,   durable,   and   eco-friendly,    making  them  an  ideal  choice  for  consumers  who  care    about   sustainability   and   reducing   their    environmental   footprint. **Our  products  are  perfect  for  environmentally-    conscious  individuals  and  organizations,  as  well  as    anyone   who   wants   to   make   a   positive   impact   on   the    world. **With  our  business  plan,  we're  not  just  selling    products  –  we're  promoting  a  new  way  of  thinking    about   waste   and   sustainability,   and   inspiring   others    to   join   us   in   creating   a   more   sustainable   future.

[Audio] Collaborate with an influencer. Submit a press release.
Blogs about the fabrics
Hold contests to spark public interest.. 

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Collaborate   with   an   influencer.    Submit   a   press   release. Blogs   about   the   fabrics Hold   contests   to   spark   public   interest. Promote   pre-ordering.    Encourage   reviews. For   pre-orders,   offer   a   discounted    price. Target  young  customers, and    advertise   in   their   social   media   apps like   YT   kids,   instagram.

[Audio] MARKET FIRST MARKET OVERVIEW There is a growing trend of companies and consumers looking for innovative and sustainable solutions to environmental problems, such as the issue of cigarette butt waste.. 

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The   market   for   sustainable   and   eco-friendly    products  is  growing  rapidly,  as  consumers    become   more   aware   of   the   environmental impact   of   their   choices. The  global  market  for  sustainable  products  is    projected  to  reach  $150  billion  by  2021,  with  a    compound   annual   growth   rate   of   8-10%. The  upcycling  market  is  also  seeing  growth,    with   a   projected   market   value   of   $56.8   billion    by   2024. There  is  a  growing  trend  of  companies  and    consumers  looking  for  innovative  and    sustainable  solutions  to  environmental    problems,   such   as   the   issue   of   cigarette   butt    waste.

[Audio] SECOND TARGET MARKETThe target market could also include smokers who are interested in reducing their environmental impact and supporting sustainable initiatives. 

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The   target   market   for   the   business   plan   includes    environmentally-conscious  consumers  who  are    interested  in  sustainable  and  eco-friendly    products. This  includes  consumers  who  are  interested  in    sustainable  fashion  and  upcycling,  as  well  as    individuals   and   organizations   who   are   interested in   supporting   innovative   solutions   to    environmental   problems. The   target   market   could   also   include   smokers   who    are  interested  in  reducing  their  environmental    impact   and   supporting   sustainable   initiatives. The   business   plan   could   also   target   organizations    and  businesses  that  are  looking  for  unique  and   sustainable   promotional   items   or   gifts.

[Audio] THIRD MARKETING STRATEGIES Offering a discount or incentive to customers who bring in their used cigarette butts for recycling could be an effective way to encourage participation and promote the business's environmental mission.. 

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The  business  plan  could  leverage  social  media  and    influencer   marketing   to   reach   a   broader   audience    of   environmentally-conscious   consumers. The  business  could  also  participate  in    environmental  and  sustainable  events,  such  as    eco-fairs   and   green   markets,   to   reach   potential    customers. Partnerships  with  organizations  and  businesses    that   are   committed   to   sustainability   could   also   be    a   valuable   marketing   strategy. In-store   displays   and   demonstrations   could   also   be    effective  in  showcasing  the  innovative  and   sustainable   nature   of   the   products. Offering   a   discount   or   incentive   to   customers   who    bring  in  their  used  cigarette  butts  for  recycling    could  be  an effective  way  to  encourage    participation  and  promote  the  business's    environmental   mission.

[Audio] ADOPTED STRATEGY The strategy we are adopting is social media marketing.. 

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is   social   media   m arketing.   Social   media   has

beco me   an   essential   part   of   our   daily

lives,   a nd   it   provides   an   exce llent

platfor m   for   b usinesses   to   connect   with

pot ential   c ustomers.   Our   social   media

strat egy   will   be   focused   on   creati ng   an

onli ne   comm unity   o f   envir onmentally-

co nscious   individu als   who   are   interest ed   in

sustaina ble   fashion   and   upcyc ling.

[Audio] IMPLEMENTATION SUCH AS Content Creation: We will create engaging content that showcases our products and our commitment to sustainability. This content could include photos and videos of our products, as well as educational posts about the environmental impact of cigarette butt waste.. 

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1.   Content   Creation :   We   will   create   engaging   content    that   showcases   our   products   and   our   commitment    to  sustainability.   This  content  could   include   photos    and   videos   of  our  products,   as  well   as  educational    posts   about   the   environmental   impact   of   cigarette    butt   waste.

2 .   I n f l u e n c e r   M a r k e t i n g :   W e   w i l l   p a r t n e r   w i t h   influencers   in   the   sustainable   fashion   and   upcycling    space   to  help   promote   our  products  and   reach  a    wider   audience.

Hashtag   Campaign :   We   will   create   a   branded    hashtag   that  customers   can   use   when   sharing    their  purchases   or  their  own   upcycling   projects  on    social  media.   This  will   help   to  build   brand.    awareness   and   encourage   user-generated   content. Community   Engagement :   We   will   actively   engage    with  our  social   media   followers,   responding   to    comments   and   messages   and   sharing   user-    generated   content   on   our   own   channels. Paid  Advertising :  We  will   also   invest  in   paid    advertising  on   social   media   to  reach  a  wider    audience   and   promote   our   products   to   potential    customers.

[Audio] EXECUTECreate a content calendar outlining the types of content that will be posted and when. This can include product photos, educational posts
about cigarette butt waste, and user-
generated content.. 

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1.	 Determine   which   social   media   platforms   are    most  relevant to  the  target  audience.  This    could   include   platforms   such   as   Instagram,

TikTok,   Facebook,   or   Twitter. Create   a   content   calendar   outlining   the   types    of  content  that  will  be  posted  and  when.  This    can   include   product   photos,   educational   posts about   cigarette   butt   waste,   and   user- generated   content. Identify   influencers   in   the   sustainable   fashion    and  upcycling  space  who  align  with  the    brand's   values   and   mission.   Reach   out   to these   influencers   to   establish   partnerships and   collaborations.

Create   a   branded   hashtag   and   encourage    customers   to   use   it   when   sharing   their purchases   or   their   own   upcycling   projects   on social   media. Monitor   social  media   channels   for   comments,    messages,   and   user-generated   content. Respond   promptly   and   engage   with   followers to   build   a   strong   online   community.

[Audio] IMPACT Improved Reputation: By showcasing the business's commitment to
sustainability and upcycling, the social media marketing strategy can help improve the business's reputation as an environmentally responsible company. This can lead to greater customer loyalty and trust.. 

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Increased   Brand  Awareness :  By  consistently   sharing   engaging    content  and   building   a  strong  online   community,   the   business   can    increase   brand   awareness   among   environmentally-conscious    consumers.   This   can   lead   to   greater   recognition   and   visibility   in   the    market. Improved   Reputation :   By   showcasing   the   business's   commitment   to sustainability   and   upcycling,   the   social   media   marketing   strategy   can    help   improve   the   business's   reputation   as  an   environmentally   responsible   company.   This  can   lead   to  greater  customer  loyalty   and    trust. Increased   Sales :   Through  targeted  advertising   and   building   a    strong   online   community,   the   social   media   marketing   strategy   can    help   drive   sales   of  the   business's   products.   This  can   lead   to    increased   revenue   and   profitability. Positive   Environmental   Impact :   By   promoting   upcycling   and   recycling of   cigarette   butts,   the   social   media   marketing   strategy   can   help   to    reduce   the  amount   of  waste  that  ends   up   in   landfills   or  the    environment.   This  can   contribute   to  a  positive   environmental    impact   and   help   raise  awareness about  the   importance   of  waste    reduction. Influencing   Consumer   Behavior :   The   social   media   marketing strategy   can   help   to   influence   consumer   behavior   by   educating   them    about  the   environmental   impact   of  their   choices   and   encouraging    them   to  make   more   sustainable   choices.   This  can   contribute   to  a    broader   shift   towards   more   sustainable   consumer   behavior.

[Audio] FUTURE ENHANCEMENTS Sustainable Packaging, Entering into International Market
, Expansion of Product Line. 

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Entering  into    International    Market

The Team. CHARITH POTTURI RA2111027010173. -. CHARISHMA ADDAGADA - RA2111027010154 L I K H I T H A P R I Y A D A L A V A I - R A 2 111 0 2 7 0 1 0 1 6 3 S A T A Y A N A R A Y A N A R A J U - R A 2 111 0 2 7 0 1 0 1 8 2. 

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CHARISHMA   ADDAGADA	 -   RA2111027010154    L I K H I T H A   P R I Y A   D A L A V A I 	 -   R A 2 111 0 2 7 0 1 0 1 6 3   S A T A Y A N A R A Y A N A   R A J U   -   R A 2 111 0 2 7 0 1 0 1 8 2

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LE TABAC

LE TABAC Upcycling Cigarette Butts into Sustainable Fashion

LE TABAC Upcycling Cigarette Butts into Sustainable Fashion  and Fun!

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PROBLEM STATEMENT Our business plan aims to address this issue by  upcycling cigarette butts into fabric items and toys,  creating a circular economy that reduces waste and  benefits both the environment and society.

PROMOTE With our business plan, we're not just selling  products – we're promoting a new way of thinking  about waste and sustainability, and inspiring others  to join us in creating a more sustainable future.

MARKET FIRST MARKET OVERVIEW There is a growing trend of companies and  consumers looking for innovative and  sustainable solutions to environmental  problems, such as the issue of cigarette butt  waste.

SECOND TARGET MARKETThe target market could also include smokers who  are interested in reducing their environmental  impact and supporting sustainable initiatives

THIRD MARKETING STRATEGIES Offering a discount or incentive to customers who  bring in their used cigarette butts for recycling  could be an effective way to encourage  participation and promote the business's  environmental mission.

ADOPTED STRATEGY The strategy we are adopting  is social media marketing.

We will create engaging content  that showcases our products and our commitment  to sustainability

This content could include photos  and videos of our products, as well as educational  posts about the environmental impact of cigarette  butt waste.

EXECUTECreate a content calendar outlining the types  of content that will be posted and when

This  can include product photos, educational posts

By showcasing the business's commitment to

sustainability and upcycling, the social media marketing strategy can  help improve the business's reputation as an environmentally  responsible company

This can lead to greater customer loyalty and  trust.

FUTURE ENHANCEMENTS Sustainable  Packaging

FUTURE ENHANCEMENTS Sustainable  Packaging, Entering into  International  Market

LE TABAC

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