Scene 1 (0s)
[Audio] KPI Map (one metric that matters at each phase) Single strategy: track one KPI per phase so you can spot the biggest drop-off fast. Then fix that constraint first. [$100M Leads, Page 157].
Scene 2 (17s)
[Audio] Traffic KPI: Primary actions per day (Rule of 100) Target: 100/day for 100 days. [$100M Leads, Page 155] Secondary: Engaged leads per 100 actions Aim ~3%. [$100M Leads, Page 119].
Scene 3 (42s)
[Audio] Top of Funnel KPI: Engaged lead rate (engaged leads ÷ visitors or replies ÷ sends) Shoot for ~3% from cold/warm outreach. [$100M Leads, Page 119].
Scene 4 (56s)
[Audio] Mid Funnel KPI: Schedule rate (booked ÷ engaged leads) Define cleanly; this is the first choke point. [$100M Playbook: Lead Nurture, Page 9].
Scene 5 (1m 11s)
[Audio] Sales KPI: Close rate (closed ÷ showed) Track and rank by rep if applicable. [$100M Playbook: Lead Nurture, Page 46].
Scene 6 (1m 23s)
[Audio] Affirm (post-purchase confidence) KPI: Onboarding call booked within 72 hours (% of new buyers) Personal > group, live > recorded4speed reduces remorse. [$100M Playbook: Retention, Page 20].
Scene 7 (1m 43s)
[Audio] Activate (first meaningful win) 01 02 KPI: Activation rate by Day 7314 Find and drive to your activation point Hit the single behavior that predicts retention [$100M Playbook: Retention, Page 17].
Scene 8 (2m 4s)
[Audio] Acclimate (complete onboarding) "Outline how to get value ³ drive to activation." [$100M Playbook: Retention, Page 20] KPI: Onboarding completion rate by Day 7 Finished checklist/tasks.
Scene 9 (2m 21s)
[Audio] Accomplish (prove ROI) KPI: First-30-day result rate Fast wins crush churn Percentage who achieve the defined win by [$100M Playbook: Retention, Page 19] Day 30.
Scene 10 (2m 38s)
[Audio] Adopt (habitual usage) Higher tier ³ longer stay [$100M Playbook: Retention, Page 17] KPI: Weekly Active Members hitting your core action (WAM) Reaching the "sticky" engagement tier.
Scene 11 (2m 59s)
[Audio] Advocate (spreading the word) KPI: Referral/Testimonials per 100 active members (milestones: activate ³ testimonial ³ refer ³ ascend). [$100M Playbook: Retention, Page 30].
Scene 12 (3m 17s)
[Audio] How to use this (15minute weekly review) 01 Fill counts for last 7 days Actions, visitors, engaged, booked, showed, closed, new buyers, onboarded-in-72h, activated, onboard-complete, day-30 wins, WAM, referrals. 02 Compute the three rates that find most constraints fast Schedule%, show%, close%. Define terms the same every time. [$100M Playbook: Lead Nurture, Page 9] 03 Circle the biggest percentage drop-off That's your constraint. Improve that one KPI this week; one change at a time. [$100M Leads, Page 157].
Scene 13 (4m 7s)
[Audio] Your next step Copy this KPI map into a one-sheet. Start logging daily. In 7 days, post your schedule%, show%, close%, activation rate, and Day-30 win rate. I'll call the constraint and give you the exact play to move that one number next week. [$100M Leads, Page 157].