PowerPoint Presentation

Jollibe.

11m Kress. 11m Aliah. 11m An elo. 11m Sarah. 11m Karla.

JOLLIBEE FOODS CORPORATION.

COMPANY BACKGROUND. VISION & MISSION. CSR OF JOLLIBEE FOODS CORPORATION.

JOLLIBEE FOODS CORPORATION COMPANY BACKGROUND.

Jollibee Foods Corporation, originally “ jolibe ” and was founded in 1975 as an ice cream shop by its chairman, Tony Tan Caktiong, is today one of Asia’s leading quick-service fast food chains in terms of market value. The company’s main franchise, Jollibee, has become a household brand in the Philippines. Jollibee is the largest fast food chain brand in the Philippines, with over 1,400 branches..

JFC is the undisputed market leader in the Philippines, with a larger proportion of the local market than all other foreign fast food companies combined. Jollibee serves great-tasting, high-quality, and cheap food items such as their superior-tasting Chickenjoy , mouth-watering Yumburger , and wonderfully gratifying Jolly spaghetti, among other tasty goods, while adhering to the highest standards of food quality, service, and cleanliness..

The company has aggressively expanded internationally, with over 270 foreign outlets in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, and the United Kingdom..

JFC’s history is a typical rags-to-riches narrative of an ambitious family achieving prosperity in better lands. Tan Caktiong’s parents emigrated from Southeast China with their entire family. They moved to Davao and founded a restaurant. Tan Caktiong earned a Bachelor’s Degree in Chemical Engineering from the University of Santo Tomas. When he was 22, a visit to an ice cream facility encourages him to pursue a Magnolia Dairy Ice Cream Franchise, and he created two – one in Cubao and one in Quiapo – using Php350,000 of his family’s wealth..

Tan Caktiong introduced hot savories to the menu since ice cream was not viable enough. These were successful that by 1978, he had terminated his contract and transformed his restaurants into first Jollibee. He resigned as CEO of Jollibee in August and was succeeded by his brother Ernesto Tanmantiong ..

Many people may have wondered, and continue to wonder, what is a bee has to do with the company. The bee was chosen as part of the company name since it represented hard work, while its connection with honey represented the sweet life. Jollibee’s earliest branding efforts are credited to marketing expert Manuel Lumba , who met Tan Caktiong in 1978, when the company was still known as “ jolibe ”. An advertising firm refine the crude design, and Tan Caktiong invested millions to get the trademark. The name also needed to be improved. Jollibee evolved from “ jolibe ”. An extra L and E were added to make it more recognized as “jolly bee”..

With regards to the company’s social responsibilities to its stakeholders – shareholders, employees, environment, suppliers, government, community, and customers – Jollibee Group Foundation (JGF) is its social responsibility arm. It implements programs on agriculture, education, and disaster response with partner communities nationwide. Customer focus, humility to listen and learn, and embracing the spirit of family and fun inform the foundation of company’s relationship with their stakeholders..

VISION & MISSION.

A family-centric brand that promotes family values and togetherness and espouses Filipino pride..

To serve great-tasting food, bringing the joy of eating to everyone..

CORPORATE SOCIAL RESPOSIBILITY OF JOLLIBEE FOODS CORPORATION.

STAKEHOLDER THEORY. TO EMPLOYEES TO ENVIRONMENT TO SUPPLIERS TO GOVERNMENT TO COMMUNITY TO CUSTOMERS TO SHAREHOLDERS/INVESTORS.

TO EMPLOYEES.

The word “Jollibee” in the company’s name was first used to represent bees actively and cheerfully working together to generate the tastiest honey. Moreover, the employer brand of Jollibee is “ beelong ”..

Jollibee Foods Corporation is proud of their employees who carry out their jobs and recognizes them by providing the highest compensation and benefits packages in the fast-food industry, and modern and comprehensive training programs. The managers of the company are regularly updated on the latest store operations systems, people oriented management skills, among others. Furthermore, service crews are trained on various store stations and food-service innovations. JFC also offers career opportunities for qualified and exceptional crew members to further their food-service career as managers..

TO ENVIRONMENT.

To begin with, Jollibee Foods Corporation conserves energy sources that is why several energy efficiency programs are being conducted across JFC’s places of work. The logistic division of the company seeks to install rooftop solar panels in the main Distribution Center. Efforts are also made in reduction of diesel consumption for the transportation of goods across the distribution chain. Besides this, JFC aims to reduce their water consumption by mitigating water waste such as leaks and unattended faucet runs..

Jollibee Foods Corporation acknowledges their impacts to the environment brought by various materials they use by promoting environmental consciousness to the customers mainly through their stores. The company also displays “Skip the Straw: Help Save the Environment '' standees at the cashier tables to remind the customers to lessen the usage of plastic and other non-biodegradable materials. As an alternative to this, JFC offers bamboo stirrers..

The company also continually innovates and ventures into more sustainable packaging through Eco-watch, their cross functional team for green packaging. Today, through Eco-watch, JFC is able to innovate for more sustainable packaging to support the more efficient use of natural resources and to produce less solid waste. Besides this, waste segregation begins through separate trash bins for biodegradable or organic waste and non-biodegradable waste. These waste materials are bagged, collected and transported in sanitary closed vans to the Materials Recovery Facility, where secondary segregation takes place. In coming years, Jollibee Foods Corporation plans to transition into biodegradable and recyclable packaging to further protect the environment..

TO SUPPLIERS.

The Farmer Entrepreneurship Program (FEP) is one way in which the company fulfills its social responsibilities to their suppliers. Since 2008, FEP, through the help of the Jollibee Group Foundation, has partnered with various organizations to train smallholder farmers on agro-entrepreneurship, building their capacities to supply vegetables in a manner that meets the standards and requirements of corporate buyers while ensuring farmers make a profit. The program continued to scale up its efforts by adding 12 potential new sites to the current roster of 700 smallholder farmers from 15 cooperatives and associations that are JFC suppliers..

Since then, FEP has helped multiple farmers to rediscover the joy in farming, emboldened them to dream of better lives, and provided them with the tools to make that happen. Faced with the opportunity to promote rural development while meeting its daily need for raw ingredients, the company decided to provide access to its supply chain so small farmers can become direct suppliers of Jollibee..

TO GOVERNMENT.

Jollibee Foods Corporation remains committed to complying with the law and the Department Order 174 which states that rules implementing Articles 106 to 109 of the Labor Code allows contracting arrangements with legitimate service providers. In compliance with the regulations, the company deals with reputable service contractors that have been duly accredited and registered with DOLE. The Board of Directors constituted the Executive Committee for purposes of delegating to it such powers and functions as the Board may exercise, subject to limitations under applicable laws..

The Executive Committee is the Board of Directors constituted by the Executive Committee for purposes of delegating to it such powers and functions as the Board may exercise, subject to limitations under applicable laws. Furthermore, JFC endeavors to maintain the highest standards of business ethics as well as full compliance with all relevant laws, rules and regulations. The company complies with the laws governing them as a means to give value to the government making JFC’s social responsibility to them evident..

TO COMMUNITY.

Jollibee Foods Corporation have evidently performed their social responsibility to the communities where their establishments are located, and have harnessed their strengths and values over the past years; then applied it in crafting and sustaining innovative programs that contribute to the socio-economic growth of the country..

The company aspires to invest in individuals and assist them in succeeding in the Jollibee way. This means taking the ideals, the system, the tools, and the years of expertise that has made JFC what it is today and sharing it with the individuals they most credit their accomplishments to, who are the Filipino citizens..

With this, the company has been involved in numerous social projects such as feeding malnourished children in partnership with Kabisig ng Kalahi ; getting children to read and love books with Sa Aklat Sisikat ; promoting values to children and the youth with DepEd ; and sharing blessings through the annual Christmas toy and book drive, Maaga ang Pasko . In addition, JFC has actively led nation-building efforts such as Busog , Lusog , Talino School Feeding Program (BLT), Project ACE Scholarships, and FoodAID . As a result, thousands of people and families across the country have come to benefit from Jollibee Group Foundation’s programs – to undernourished students through BLT, and underprivileged youth through Project ACE..

TO CUSTOMERS.

The company shows how much they value their customers by upholding the best standards of food quality, service, and cleanliness as part of their social responsibilities. The company serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy , mouth-watering Yumburger and deliciously satisfying Jolly Spaghetti among other delicious products, bringing the joy of eating to everyone..

JFC has developed throughout the years and is much more accessible today that any paying customer can readily purchase food with just the tip of their fingers. The company announced in the past that Globe subscribers can order their food delivery using a specific hotline, landline #87000, which can be called for free..

Furthermore, JFC conducts a careful demographic analysis and takes into account the costumers’ culture, religion, and social values. The company focuses on all sorts of costumers, particularly families and children. They laid great emphasis on children. The majority of the Filipino population is made up of children, thus capturing that customer base would make JFC’s product marketing particularly efficient. Some Jollibee outlets even have playgrounds where children may play before they eat. Jollibee often offers promotional discounts such as Kiddie meals, which include toys with each order. These toys are based on what is trendy, and as a result, many children choose to dine at Jollibee. Special services, such as the Jollibee Kids Party, are also available..

TO SHAREHOLDERS/INVESTORS.

Jollibee Foods Corporation values their shareholders, the company’s most important stakeholder, because they are the ones who fund the company’s operations. The company’s core business is the development, operation and franchising of its quick-service restaurant brands. Food quality, service, price-value relationship, store location and ambiance, and efficient operations continue to be critical elements of the company’s success in the quick-service restaurant industry. The company’s fulfillment of its social responsibilities to other stakeholders contributes to its high reputation in the industry, allowing them to return the value of their shareholders’ investments..

CARROLL’S MODEL OF CSR. ECONOMIC RESPONSIBILITY LEGAL RESPONSIBILITY ETHICAL RESPONSIBILITY DISCRETIONARY/PHILANTROPHIC RESPONSIBILITY.

DiscretiMtary Respatsibllity O Contribute to the community: be a corporate citizen. Ethical Responsibility Be ethical. Do what is right. Avoid harm. Legal Responsibility Obey the law. Economic Responsibility Be profitable..

ECONOMIC RESPONSIBILTY.

In Jollibee Foods Corporation’s promotion and expansion, it has established various foundations while providing opportunities to many Filipinos. In order to reduce material costs and help the environment, they promote the “Skip the Straw: Help Save the Environment” campaign and encourage the customers to reduce the utilization of non-biodegradable materials. They also partnered with the ECOS Environment Foundation Inc. and the Department of Transportation in order to obtain environmentally sustainable development by rolling out E-bike deliveries. Not only does this save transportation costs but it helps reduce carbon footprint. Moreover, JFC negotiates with small farmers as their suppliers to improve its supply chain while providing agro-enterprise training..

LEGAL RESPONSIBILTY.

The company has fully complied with the Standards of Good Manufacturing Practice and is an ISO 9002 certified by Société Générale de Surveillance (SGS). They establish arrangements with legitimate service providers and reputable contractors who are registered and accredited with the Department of Labor and Employment. They comply with the sales practices policies such as pricing and consumer information. JFC also implements health and safety protocols for both employees and the customers..

Jollibee Foods Corporation follows correct and thorough guidelines on food handling, preparation, and food storage as required by the food and Drug Administration to ensure the safety of their available products. Moreover, they also have solid waste management programs in compliance with the RA 9003 which declares the policy of the state in adopting a systematic, comprehensive and ecological solid waste management program that ensures the protection of public health and the environment and the proper segregation, collection, transport, storage, treatment and disposal of solid waste..

ETHICAL RESPONSIBILTY.

Jollibee Foods Corporation’s Code of Ethics and Business Conduct is rooted in its strong core values of honesty, integrity, trust and excellence. Besides this, the company’s Code of Ethics and Code of Discipline have been disseminated to all directors, senior management and employees; and all levels in the company are responsible for and required to administer the Code of Business Ethics, including investigating alleged violations and determining corrective actions..

Hence, the company endeavors to maintain the highest standards of business ethics. As such, they ensure that a system is in place which will enable all stakeholders: shareholders, employees, environment, suppliers, government, community, and customers, to submit reports, complaints, or any other information regarding any fraudulent, illicit or unethical activity in an anonymous and confidential manner, without fear of reprisal..