ITPL Branding Strategy.
Objectives. To create a unique, consistent, and strong brand identity To narrate the brand positioning, and brand promise To establish a brand voice that resonates with the target audiences. To standardize and uniform the usage of brand assets.
Brand Manual Guide to define the branding of ITPL across various modes of communication and platforms.
Brand guidelines are clearly defined rules and standards that communicate how the brand should be represented to the world. Brand guidelines help to ensure consistency and demonstrate what the company is, what it does, and what it stands for. It is a brand ‘rulebook’ that centralizes the overall look and feel of the brand identity..
Advantages of a brand manual. Helps to create branding that is consistent and uniform across all mediums and platforms for all sets of target audience.
Proposed contents of the ITPL brand book. Corporate Editorial content, boilerplate, email signatures, Best compliments card, PPT templates, Sound identity.
Proposed contents of the ITPL brand book. Advertisements Design and construct of advertisements in full page and double spread formats.
Proposed contents of the ITPL brand book. Web Specifications of logo placement, colours and fonts to be used in designing website.
Following elements are already designed and incorporated in the existing brand version of brand manual.
Logo guide – Visual References.
Logo guide – Visual References Gifts and PPE. examples The coloured version of the must always and must used on a white backgrmnd. iTPL.
Logo guide – Visual References Invoice. Original For Buyer IndianOil Total Private Ltd. TAX INVOICE Regd. and Cogx:rate Office: IndianOil Total Private Limited. (Jant venture Of IndianOil and Marketing Services) CIN: U23209MH2020PTC347367 PAN CARD No-AAFC18382K 3rd Flcor. Gala , Andheri Kurla Mumbai, Maharashta -4Ä59 India. Billing Location (2011) IndianOil Total Private Khasra Nol 77/4.NH-65,Rohat-Jabre Higway Wage Singhari. Tehsil- Place Of supply: Rajasthan State Coae GSTlN,unjque 10: 08AAFC18382KIZZ PAN: AAFC18382K Bill to 83) A S IRON JODHPUR,342005 Place of supply: Rajasthan State Code: 08 GSTINjunjque ID. O&AAA2175MIZH PAN: AA217SMIZ Ship to A S IRON JODHPUR.342005 Place of supply: Rajasthan State Code: 08 GSTlWUnique 08AAA2175MIZH PAN: AA217SMIZ Sales Order number-.02CM)0155 Dated: Invoice No.: 0601000150 Dated: 02.12.2021 GST Invoice No.: RJ5502000053 Dated: 02.122021 Payment terms-: Advance Payment Due Date: Up to 02.12.2021 without deduction Tax subject to Reverse charge No.
Logo guide – Visual References Stationary.
Roll out. Objectives To create brand awareness and visibility for ITPL. To build credibility and trust and inform about the products of ITPL Primary Target Audience Pavement Construction companies, purchase, and technical heads, consultants, Government Authorities, Institutions Secondary Target Audience Prospective trade partners, distributors, depot holders, prospective employees.
Roll out and implementation of branding. Digital Website development and Search Engine Optimization (SEO) Search Engine Marketing. Google Adwords and advertising Pay Per Click (PPC) platforms Social Media Marketing on LinkedIn. Sponsored Content and Sponsored Messaging Display Campaigns on relevant portals.
Timelines and A&P Budget. Activity Timeline Budgets Brand manual designing June 25, 2022 Rs. 2,75,000 Website Development June 31, 2022 Rs. 2,80,000 (With maintenance cost) Search Engine Optimization (SEO) July 22 – March, 2023 Rs. 1,45,000 Search Engine Marketing (SEM) July – Dec 2022 Rs. 2,50,000 Linkedin Campaign Oct – Nov 2022 Rs. 1,00,000 Display Campaign Oct – Nov 2022 Rs. 1,00,000 Magazine Ads July – Dec 2022 Rs. 9,50,000 Product Brochures and Leaflets printing Aug – Dec Rs. 1,50,000.
Timelines and Budgets. Activity Timeline Budgets Conference, seminars, exhibitions Till Dec 2022 Rs. 12,50,000 Gifts and diaries June – Dec 2022 Rs. 7,50,000 Video production June – Dec 2022 Rs. 4,00,000 Digital agency fees July – Dec 2022 Rs. 7,50,000 Creative agency fees June – Dec 2022 Rs. 5,00,000 Misc Rs. 1,00,000 Total Rs. 60,00,000.
Proposed Magazine Media Plan. Name of the magazine Language Frequency Subscription/ Circulation Cover Price Readership profile Ad type No. of Ads Rate / Ad Cost Indian Highways English Monthly 14500 Rs. 100 Highway engineers, consultants , professionals Double spread 9 Rs. 35700 Rs. 321300 Infrastructure Today English Bi Monthly 35000 Rs. 150 Highway engineers, consultants , professionals Double Spread 4 Rs. 100000 Rs. 400000 Construction Business Today English Monthly 45000 Rs. 80 Highway engineers, consultants , professionals Full Page 6 Rs. 37000 Rs. 222000.