[Virtual Presenter] Amazon is a leading online marketplace offering numerous opportunities in the world of e-commerce.. 

Scene 1

[Audio] Amazon is a global online marketplace where individuals and businesses can sell their products.. 

Scene 2

What is meant by Amazon ? Amazon is one of the world’s largest online marketplaces, where individuals and businesses can sell products.

[Audio] Amazon's business model is built around offering a wide range of products to customers, providing them with a convenient shopping experience, and ensuring timely delivery. The company uses various strategies such as product research, competitor analysis, and supplier partnerships to achieve this goal.. 

Scene 3

Amazon Business Model Product Research for PL and Wholesale Amazon ID Creation Amazon Interpretation to Product Research Helium 10 Ideas for Product Hunting Jungle Scout and Google Trends Understanding of Keepa Amazon Product Hunting Via Black Box Amazon Product and Niche Analysis Products Keyword Search Amazon Product Research Criteria Amazon Competitors Analysis Product Sourcing and Logistics Supplier on Alibaba Product Sourcing Introduction to Amazon Seller

[Audio] Amazon's business model revolves around two primary methods: Fulfillment by Amazon, also known as FBA, and Fulfillment by Merchant, also known as FBM. Both models cater to different needs and preferences of sellers. FBA allows Amazon to handle storage, packaging, and shipping of products, while FBM enables merchants to manage these tasks themselves. Additionally, Amazon offers private label services, where brands can create their own products under Amazon's umbrella, and wholesale services, allowing businesses to purchase products in bulk. These various options provide flexibility and opportunities for growth within the Amazon ecosystem. 

Scene 4

Amazon Business Model  FBA and FBM Private Label and Wholesale

[Audio] Amazon offers two primary methods for sellers to fulfill orders: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Amazon handles the entire fulfillment process under FBA, encompassing tasks such as picking, packing, shipping, and customer service. Conversely, with FBM, the seller assumes responsibility for storing, packing, and shipping products directly to customers, involving management of inventory, shipping, and customer service.. 

Scene 5

1.  Fulfilment Process    -  FBA (Fulfilment by Amazon) : With FBA, Amazon handles the entire fulfilment process. Sellers send their inventory to Amazon's fulfilment centres, and when a customer orders a product, Amazon picks, packs, and ships the product. Amazon also handles customer service and returns for these orders.    -  FBM (Fulfilment by Merchant) : With FBM, the seller is responsible for storing, packing, and shipping the products directly to customers. The seller handles all aspects of order fulfilment, including managing inventory, shipping, and customer service.  2.  Inventory Storage    -  FBA : Sellers send their products to Amazon’s warehouses, where Amazon stores and manages the inventory.    -  FBM : The seller stores the products themselves, either at their own warehouse or another storage facility.  3.  Shipping    -  FBA : Amazon takes care of the shipping process. They use their logistics network to deliver products to customers. Sellers don’t need to worry about shipping, handling, or delivery times once the inventory is sent to Amazon.    -  FBM : The seller is responsible for handling the shipping, including choosing a carrier, packaging, and ensuring timely delivery.

[Audio] When it comes to returns handling, there are differences between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Amazon takes care of returns under FBA, streamlining the process through its return policies. In contrast, sellers choosing FBM are responsible for managing returns, including issuing refunds and handling the returned products. This added responsibility demands more time and resources from the seller.. 

Scene 6

4.  Customer Service    -  FBA : Amazon provides customer service for FBA orders, including handling returns and refunds, as well as dealing with any issues like damaged products or delays.    -  FBM : The seller is responsible for all customer service, including answering questions, resolving complaints, and handling returns.  5.  Control and Flexibility    -  FBA : With FBA, sellers give up some control over the fulfilment process, as Amazon handles inventory management, packing, and shipping. However, this frees up time for sellers to focus on other aspects of the business.    -  FBM : FBM provides more control over inventory, shipping, and customer service. Sellers can manage these aspects themselves and have greater flexibility, but they must invest more time and resources to handle fulfilment.  6.  Returns Handling    -  FBA : Returns are managed by Amazon, and the process is streamlined through Amazon's return policies.    -  FBM : Sellers are responsible for managing returns, including issuing refunds and handling the returned products.

[Audio] As a private label seller, you have complete control over your brand, allowing you to differentiate your products in a competitive market. This control extends to branding, packaging, and product design. With private labeling, you can set your own prices, manage your branding, and market your products, resulting in potentially higher profit margins compared to wholesale. Additionally, you can create exclusive products that competitors cannot offer, reducing direct competition and increasing customer loyalty. Furthermore, you can customize your products to better suit your target market, giving you the flexibility to meet customer needs more effectively. Finally, having your own brand provides opportunities for effective marketing strategies, such as social media, Amazon advertising, and influencer marketing, helping to establish a strong emotional connection with customers.. 

Scene 7

Private Label  refers to selling products manufactured by a third-party supplier but branded and marketed under the seller’s own brand.  Merits of Private Label:  1.  Brand Control :    - As a private label seller, you have full control over your brand, including branding, packaging, and product design. This can help you differentiate your products in a crowded marketplace.  2.  Higher Profit Margins :    - Private label products typically have higher profit margins compared to wholesale because you control pricing, branding, and marketing. There’s also potential to scale more easily.  3.  Exclusive Products :    - By creating your own branded products, you can sell unique items that competitors cannot offer. This exclusivity can help reduce direct competition and increase customer loyalty.  4.  Flexibility in Product Customization :    - You can request changes in the design, features, and specifications of the product to make it better suited to your target market. This gives you the flexibility to meet customer needs more effectively.  5.  Better Marketing Opportunities :    - With your own brand, you can build brand identity through marketing strategies like social media, Amazon advertising, and influencer marketing. This helps create a stronger emotional connection with customers.

[Audio] Wholesale involves buying products in bulk directly from manufacturers or distributors and reselling them on Amazon at a profit. The merits of this approach include lower initial investment, as you don't need to invest in product development or branding. Established products also come with credibility and recognition, making it easier to make sales. Additionally, faster turnaround times are possible because you're selling products with proven demand. Simplified logistics are another advantage, as you don't need to create new products or design packaging. Finally, there's lower risk involved, as you're selling products with a proven track record.. 

Scene 8

Wholesale  involves buying products in bulk directly from manufacturers or distributors and reselling them on Amazon at a profit.   Merits of Wholesale:  1.  Lower Initial Investment :    - With wholesale, you typically don’t need to invest in product development or branding. You simply purchase existing products at a bulk price and sell them individually for a markup.  2.  Established Products :    - Since you are selling well-known, existing products, you benefit from the credibility and recognition of established brands. Customers are already familiar with the products, making it easier to make sales.  3.  Faster Turnaround :    - Wholesale models often involve selling products that already have demand. This means you can start generating revenue more quickly than with private labelling, where you need to build brand awareness first.  4.  Simplified Logistics :    - You don’t have to worry about creating new products or designing packaging. Your role is mainly focused on purchasing and reselling, which simplifies logistics compared to private label.  5.  Lower Risk :    - Because you're selling products with proven demand, there’s less risk compared to private label. It’s easier to predict sales trends, and you're less likely to face unsold inventory issues.

[Audio] When conducting product research for private label and wholesale, it's crucial to prioritize products that are currently trending and in high demand. For instance, analyzing cushion cover popularity using Helium 10's X-ray feature can provide valuable insights. By filtering out slow-moving products and focusing on those with consistent sales, you'll gain a clear understanding of which designs are most sought-after by customers.. 

Scene 9

Product Research for PL and Wholesale Amazon Product Research for Private Label Product Research for Wholesale

[Audio] Identify market trends by examining the Amazon Best Sellers list. Observe trending categories that consistently demonstrate growth, including health and wellness, home and kitchen, and electronics.. 

Scene 10

1.  Identify Market Trends -  Amazon Best Sellers List : Check the  Amazon Best Sellers  page to find trending products in various categories. -  Trending Categories : Look at categories that have shown consistent growth, such as health and wellness, home and kitchen, and electronics.  2.  Use Product Research Tools -  Helium 10 : Analyse product metrics like sales volume, competition, and revenue potential. -  Jungle Scout : Get insights into product sales data, market trends, and profit margins. 3.  Analyse Product Demand and Competition -  Search Volume : Ensure the product has a healthy search volume by using keyword research tools. -  Number of Competitors : Check how many similar products exist and assess their quality and reviews. -  Reviews Count : Products with a moderate number of reviews (e.g., 50-200) might be good opportunities since they indicate demand but may not be overly competitive.

[Audio] When searching for products, look for those with value-added potential. To identify weaknesses, read reviews of similar products to find areas for improvement. Additionally, consider adding unique features, colors, or packaging to differentiate your product from others.. 

Scene 11

4.  Look for Products with Value-Added Potential -  Identify Weaknesses : Read reviews of similar products to find areas for improvement. -  Customization : Add unique features, colours, or packaging to stand out.  5.  Evaluate Product Costs and Profit Margins -  Sourcing Costs : Use platforms like  Alibaba  or  Global Sources  to find suppliers and estimate product costs. -  Profit Calculator : Use Amazon’s  FBA Revenue Calculator  to determine potential profit margins after accounting for Amazon fees, shipping, and production costs. -  Target Profit Margin : Aim for a minimum profit margin of 30% to cover unexpected expenses and maintain profitability.  6.  Check Product Restrictions and Regulations -  Amazon Guidelines : Ensure the product is not restricted or requires special approval.

[Audio] When selecting a good product, we must consider several key criteria. These include high demand, low competition, a profitable margin, lightweight and compact packaging, and non-restricted categories. We seek products that consistently sell well, yet do not have excessive competition, making it difficult to stand out. Additionally, we must ensure there is room for profit and that shipping costs are manageable. Furthermore, we aim to avoid products that are restricted or require special permission to sell. By taking these factors into account, we can significantly boost our chances of discovering a successful product.. 

Scene 12

1.  Understand Market Trends    -  Use Market Research Tools : Utilize tools like  Jungle Scout ,  Helium 10   to analyse product demand, competition, and sales data.    -  Amazon Best Sellers : Check the  Amazon Best Sellers  list and  Trending Products  to find popular items.    -  Google Trends : Use  Google Trends  to identify seasonal products and long-term trends.  2.  Set Your Criteria for a Good Product    -  High Demand, Low Competition : Look for products with consistent sales but relatively few sellers.    -  Profit Margin : Ensure there is enough margin to cover costs and yield a profit. Aim for at least a 20-30% profit margin.    -  Lightweight and Compact : Prioritize products that are cost-effective to ship.    -  Non-Restricted Categories : Make sure the product isn’t in a gated category or requires special approval to sell.  3.  Research Potential Suppliers    -  Wholesale Directories : Search on directories like  Alibaba ,  or  Wholesale Central  for reliable suppliers.    -  Manufacturer Contact : Contact manufacturers directly to inquire about wholesale opportunities and bulk pricing

[Audio] When researching competitors, it's essential to evaluate other sellers offering the same product. Check how many sellers are providing the same product and identify their unique selling points. Analyze the average price range to ensure your wholesale price remains competitive. Additionally, review product reviews to understand customer preferences and dislikes. This information can aid in selecting higher-quality products or improving your offerings.. 

Scene 13

4.  Analyse Competitors    -  Evaluate Other Sellers : Check how many sellers are offering the same product and what their selling points are.    -  Pricing Strategies : Analyse the average price range to ensure your wholesale price allows for competitive pricing.    -  Product Reviews : Look at product reviews to understand what customers like or dislike. This can help you choose higher-quality products or improve your offering.  5.  Check Product Viability    -  Review Count and Ratings : Check the number of reviews. Products with fewer reviews may have less competition, but ensure        they still sell well.    -  Estimated Monthly Sales : Use research tools to estimate monthly sales and revenue potential.  6.  Understand the Cost Structure    -  Purchase Cost : Determine the cost per unit from your supplier.    -  Amazon Fees : Calculate Amazon's  FBA fees ,  referral fees , and any other associated costs.    -  Shipping and Logistics : Factor in the cost of shipping the products to Amazon fulfilment centres.    -  Storage Fees : Include Amazon's storage fees if you plan to store inventory for extended periods.

[Audio] To create an Amazon ID, you need to provide some essential documents, which include your business registration certificate, tax identification number, and proof of address. Ensure these documents are valid and up-to-date. Follow these steps to create your ID: first, log in to your Amazon seller account and navigate to the settings page; then, click on the "Create an ID" button. Fill in the required information, including your business name, email address, and phone number. Decide whether you want to create a parent ID or child ID - a parent ID is a unique identifier assigned to your business, while a child ID is a sub-account under a parent ID. Finally, choose the type of ID you want to create, such as a professional seller ID or individual seller ID. That's it! Your Amazon ID is now created.. 

Scene 14

Documents needed to create and ID How to create an ID Parent ID vs Child ID Types of Amazon ID

[Audio] To successfully register with Amazon, you'll need to provide identity verification documents, including a government-issued ID, proof of address, such as utility bills or bank statements, and bank account information. Additionally, you'll need to provide credit card information, a phone number, and an email address. These documents will help verify your identity and ensure secure transactions.. 

Scene 15

1.  Identity Verification Documents    -  Government-Issued ID : Passport, national ID card, or driver's license.    -  Proof of Address : Utility bills (e.g., electricity, water, or gas) or bank/credit card statements showing your name and address.  2.  Bank Account Information    - A  bank account statement  or details showing where your earnings will be deposited.  3..  Credit Card Information    - A valid  international credit card  for billing purposes.  4.  Phone Number    - A phone number for verification and communication.  5..  Email Address    - An email address that will be linked to your Amazon seller account.

[Audio] To create an Amazon seller account, first visit Amazon Seller Central by going to https://sellercentral.amazon.com/. Choose your country or region if prompted. Click on "Sign Up" or "Register Now". Select the "Start Selling" or "Register Now" button to begin the registration process. Choose the selling plan that suits your needs - Individual Plan for smaller volumes or Professional Plan for larger volumes. Create an Amazon account by signing in with your existing account or creating a new one specifically for selling. Provide business information by entering your business name, address, and contact details.. 

Scene 16

1.  Visit Amazon Seller Central    - Go to the https://sellercentral.amazon.com/    - Choose your country or region if prompted. 2.  Click on “Sign Up” or “Register Now”    - Select the “Start Selling” or “Register Now” button to begin the registration process. 3.  Choose the Selling Plan    -  Individual Plan : Suitable for those planning to sell fewer than 40 items per month (no monthly subscription fee but per-item fee applies).    -  Professional Plan : Ideal for larger volumes (fixed monthly subscription fee with no per-item fee). 4.  Create an Amazon Account    - Sign in with your existing Amazon account or create a new account specifically for selling. 5.  Provide Business Information    - Enter the name of your business or your full name if you're an individual seller.    - Add your business address and contact details.

[Audio] To complete the identity verification process, upload a government-issued ID, such as a passport, national ID card, or driver's license. Additionally, provide proof of address by uploading utility bills or bank statements showing your business or residential address. This step is crucial in establishing trust and ensuring compliance with Amazon's policies. By verifying your identity and address, you'll be one step closer to getting your seller account approved.. 

Scene 17

6.  Add Identity Verification Information    - Upload a  government-issued ID  (passport, national ID card, or driver's license).    - Upload  proof of address  (utility bill, bank statement) showing your business or residential address. 7.  Submit Bank Account and Credit Card Details    - Add a  bank account  for Amazon to deposit your earnings.    - Enter  credit card information  for billing purposes (ensure it’s internationally valid). 8.  Tax Information    - Complete the  tax interview  in Seller Central. This includes adding your  tax ID  (e.g., TIN, EIN) based on your business location. 9.  Verification and Approval    - Amazon may take a few days to review your application and documents.    - You might be contacted for further verification, such as a video call or providing additional documents. 10.  Start Listing Products     - Once your seller account is approved, log in to Seller Central and start listing your products for sale.

[Audio] The parent ID, also known as the main seller account, provides full access to the account owner, enabling them to control various aspects, including listing management, inventory, reports, and financials. This level of access permits the account owner to manage permission settings, security controls, and login credentials. In contrast, a child ID is a sub-account or user ID created under the main seller account, offering restricted access. This type of ID is frequently assigned to virtual assistants or team members to assist in managing specific tasks. The account owner can customize access levels for child IDs, limiting their capacity to view certain information, such as financial reports, unless explicitly authorized. This setup facilitates task-specific roles, allowing VAs to execute tasks without compromising the security of the primary account.. 

Scene 18

Parent ID (Main Seller Account): -  Full Access : The main seller account, controlled by the seller or account owner. -  Account Owner : Has complete control over all aspects of the seller account, including listing management, inventory, reports, and financials. -  Permission Management : Can create and manage user permissions for different roles. -  Security Control : Manages security settings, including login credentials, two-factor authentication, and user permissions.   Child ID (Sub-Account with Limited Access): -  Restricted Access : A sub-account or user ID created under the main seller account. -  User Roles : Assigned to Virtual Assistants (VAs) or team members to help manage specific tasks. -  Custom Permissions : The account owner can set customized access levels for child IDs, such as viewing orders, updating listings, or managing customer messages. -  No Full Control : Cannot access sensitive information like financial reports unless specifically granted. -  Task-Specific Roles : Often used for delegation purposes, allowing VAs to perform tasks without compromising the security of the main account.

[Audio] Amazon offers two types of accounts: Customer Accounts and Seller Accounts. The former is designed for personal shoppers who want to buy products online, while the latter is intended for serious sellers who want to sell their own products on the platform. The Seller Accounts come with more features and tools compared to Customer Accounts.. 

Scene 19

Customer Accounts: For personal shopping.
 Seller Accounts: For serious sellers with more listings and additional tools.

[Audio] Helium 10 offers unparalleled product research capabilities through its innovative tools. The black box feature enables competitor analysis, revealing market gaps and opportunities. The magnet feature identifies profitable niches and trends, while X-ray provides insights into competitors' listings, showcasing their success strategies. Additionally, Cerebro grants access to a vast database of keywords and phrases, allowing for precise matching of products. By leveraging these features, businesses can discover hidden gems and successfully launch new products.. 

Scene 20

Interpretation to Product Research Helium 10

Helium 10 : Black Box Helium 10 :Magnet Helium 10 :X-Ray Helium 10:Cerebro

[Audio] When choosing your search criteria, it's essential to select the right options to get accurate results. The product search option is the most common method, allowing us to find opportunities based on various filters. Alternatively, we can look at keywords search, competitor search, niche search, or even product targeting. Each of these methods has its own advantages and disadvantages, and it's crucial to understand what each one entails before making a decision. By setting filters, we can further refine our search results and focus on the most promising products.. 

Scene 21

1.  Choose Your Search Criteria    -  Product Search : The most common option, which helps you find product opportunities based on various filters.    -  Keywords Search : Finds product ideas based on high-performing keywords.    -  Competitors Search : Analyses data on competing sellers.    -  Niche Search : Identifies entire market niches instead of individual products.    -  Product Targeting : Finds products for strategic advertising purposes.  2.  Set Filters for Product Research    - Use specific filters to narrow down your search results:      -  Categories : Select one or multiple categories (e.g., Home & Kitchen, Sports, etc.).      -  Monthly Revenue : Set a minimum and maximum revenue range to filter out non-profitable items.      -  Price Range : Specify the ideal price range for products you want to target.      -  Review Count : Limit the number of reviews to find products with low competition.      -  Review Rating : Target products with low ratings that indicate room for improvement.      -  Monthly Sales : Set a sales volume range to find products with steady demand.      -  Weight : Include weight limits to identify products that are cost-effective to ship.      -  BSR (Best Seller Rank) : Filter by rank to target products with consistent sales.      -  Seller Type : Choose FBA, FBM, or Amazon as the seller type.

[Audio] From the Helium 10 dashboard, navigate to the tools section and click on Magnet to access the keyword research tool. Enter a relevant seed keyword related to your product, whether it's a specific product name or a general term. Click the search button to generate a list of related keywords, including search volume, CPR, and other metrics. Use the filtering options to narrow down the results based on criteria like search volume, competing products, or relevance. Sort the keywords according to your preferences, such as highest search volume. If you identify valuable keywords, you can export them to a CSV file for further analysis or incorporate them into your Amazon listings.. 

Scene 22

Step 1: Navigate to Magnet From the Helium 10 dashboard, find the “Tools” section. Click on “Magnet” to open the keyword research tool. Step 2: Enter Your Seed Keyword In the Magnet interface, enter a relevant seed keyword related to your product. This could be a specific product name or a general term. Step 3: Analyse Results After entering the keyword, click on the “Search” button. Magnet will provide a list of related keywords, including search volume, CPR (Cerebro Product Rank), and other metrics. Step 4: Filter and Sort Keywords Use the filtering options to narrow down the results based on criteria such as search volume, number of competing products, or relevancy. Sort the keywords based on your preferences (e.g., highest search volume). Step 5: Export Keywords If you find keywords that are valuable for your listing, you can export them to a CSV file for further analysis or to use in your Amazon listings. Step 6: Implement Keywords Use the selected keywords in your product title, bullet points, and description to improve your Amazon SEO.

[Audio] To activate the X-Ray tool, navigate to Amazon and search for a product or keyword related to the market you're interested in researching. Once you're on the search results page or a specific product listing, click the Helium 10 icon in your browser's toolbar. Select X-Ray from the list of available tools. This will display a list of products from the page with detailed data, including ASIN, product title, brand, category, price, monthly revenue, sales volume, and BSR. These metrics provide valuable insights into the product's performance and popularity.. 

Scene 23

2.  Navigate to Amazon    - Go to the  Amazon website  and search for a product or keyword related to the market you're interested in researching.  3.  Activate the X-Ray Tool    - Once you’re on the search results page or a specific product listing, click the  Helium 10 icon  in your browser's toolbar.    - Select  X-Ray  from the list of available tools.  4.  Analyse the Data    -  Product List Overview : X-Ray will display a list of products from the page with detailed data.    -  Metrics Displayed :      -  ASIN : Unique identifier for each product. ( just like a product ID card no to open case etc.)      -  Product Title : Name of the product.      -  Brand : The brand name under which the product is sold.      -  Category : The product’s category on Amazon.      -  Price : Current selling price.      -  Monthly Revenue : Estimated revenue the product generates per month.      -  Sales Volume : Estimated monthly sales.      -  BSR (Best Seller Rank) : The product’s rank in its primary category.

[Audio] We can filter the list of keywords generated by Cerebro once it's been created. This allows us to see the estimated monthly search volume for each keyword, focusing on those with higher volumes for increased traffic potential. We can also view the number of listings using each keyword, targeting those with lower competition that may offer better ranking opportunities. Furthermore, we can analyze the Cerebro IQ Score, which balances search volume and competition to help identify the best keywords for our strategy. With advanced filters, we can refine our results by considering factors such as organic rank, match types, and excluding certain keywords or specifying search volume ranges.. 

Scene 24

Step 1: Open Cerebro Log into your Helium 10 account. Go to the "Keyword Research" section and select "Cerebro." Step 2: Filter and Analyze Keyword Results Once Cerebro generates a list of keywords, you’ll have various options for filtering: Search Volume: See the estimated monthly search volume for each keyword. Focus on high-volume keywords for more traffic potential. Competing Products: This shows the number of listings using each keyword. Keywords with lower competition may offer better ranking opportunities. IQ Score: The Cerebro IQ Score represents a balance between search volume and competition, helping you find the best keywords for your strategy. Advanced Filters: Refine your results with filters for organic rank, match types, and other criteria like excluding keywords or specifying search volume ranges. Step 3: Compare Organic Rankings and Relevancy Organic Rank: Review where your competitor ranks for specific keywords. If they’re ranking high on keywords relevant to your product, consider targeting these in your listing Step 4: Identify Common Keywords Across Multiple Competitors If you entered multiple ASINs, look for keywords that are common across these listings. These tend to be high-relevance, high-conversion keywords that your competitors find valuable.

[Audio] When it comes to finding new products to sell on Amazon, we need to think outside the box. One way to do this is by using the minus string formula. This technique involves adding a hyphen before a random word and searching for related products. By doing so, we can discover new and unique products that we may not have considered otherwise. Another approach is to use Amazon's suggestion expander tool, which provides us with a list of related keywords and products. We can also spy on brands and their competitors to find inspiration for our own products. Additionally, we can explore Amazon's category tab to see what types of products are trending in different niches. And finally, we can source products from other platforms such as AliExpress, Walmart, and Alibaba. By combining these strategies, we can uncover a wide range of products to sell on Amazon.. 

Scene 25

Minus String Formula AMZ Suggestion Expander Spying on Brands Amazon Category Tab Ali Express and Wall Mart Sourcing Alibaba for product hunting

[Audio] The minus string formula is a powerful tool for generating new ideas and options by adding a hyphen before a random word and searching, which discovers multiple products lists that one might not typically target. AliExpress is a platform that helps achieve this, offering a vast selection of products, competitive prices, and a user-friendly interface. Its key features include a wide range of product varieties, thousands of categories from electronics to fashion and home goods, and global shipping options. When sourcing from AliExpress, researching seller ratings, checking transaction history, building relationships with suppliers, and communicating about customization, shipping, and bulk pricing are essential. Be aware of potential delivery delays, especially when shipping internationally.. 

Scene 26

Minus string formula is used to generate more ideas and options. Add '-' sign before writing any random word and search You will be given multiple products list that you normally won't target

AliExpress Sourcing AliExpress is popular for sourcing due to its vast selection of products, competitive prices, and ease of use. Key Features Wide Product Variety Thousands of product categories from electronics to fashion and home goods. Global Shipping Tips for AliExpress Sourcing Research Seller Ratings: Check seller reviews, transaction history, and ratings to avoid low-quality suppliers. Communicate with Suppliers: Build relationships and ask about customization, faster shipping, or bulk pricing. Check Delivery Times: Be aware of potential delays, especially for international shipping.

[Audio] AMZ suggestion expander is a powerful tool that can help us generate more product ideas. By using this browser extension, we can get a comprehensive set of potential product ideas by seeing keywords before, after, and around the main search term. This gives us a wider range of options to consider when searching for products on Amazon.. 

Scene 27

- It's a browser extension (e.g., Chrome or Firefox) that enhances Amazon's built-in search bar suggestions by adding additional keyword variations. - It shows keywords before, after, and around the main search term, giving a comprehensive set of potential product ideas.

[Audio] Amazon's primary categories include a wide range of products, covering everything from electronics to sports and outdoors. These categories provide a starting point for shoppers to explore and find what they need. Within these categories, there are many subcategories that allow for further refinement of their search. For instance, under the electronics category, one can find subcategories like cell phones and accessories, which makes it easier to locate specific products.. 

Scene 28

The Amazon Categories Tab is a feature that helps users navigate through the vast array of products available on Amazon. It typically includes various categories and subcategories, allowing shoppers to easily find what they're looking for. Here’s a breakdown of how it usually works: 1. Primary Categories Amazon’s main categories cover a wide range of products, such as: Electronics (e.g., computers, accessories) Home and Kitchen (e.g., appliances, décor) Fashion (e.g., clothing, shoes, jewelry) Books (e.g., Kindle books, audiobooks) Sports & Outdoors Automotive Toys & Games 2. Subcategories Within each main category, there are numerous subcategories that help narrow down choices. For example, in Electronics, you might find: Cell Phones & Accessories

[Audio] When searching for bamboo toothbrushes on Alibaba, we enter the keyword in the search bar and browse through the available suppliers. We compare their offers, looking for those that provide customizable packaging and pricing that would allow us to maintain a profitable margin when selling on Amazon. By doing so, we can differentiate our product and stand out from the competition. Additionally, it's essential to ensure that the product is not a fleeting trend but has consistent demand. We achieve this by checking market trends and using long-tail keywords to find niche products. With careful sourcing and analysis on Alibaba, Amazon sellers can discover lucrative items to add to their listings, guaranteeing a successful entry into the e-commerce market.. 

Scene 29

Practical Example: Let’s say you notice that    bamboo toothbrushes    are trending on Amazon with decent sales but there’s an opportunity for differentiation in packaging and design. Here’s how you’d use Alibaba to source them: Search on Alibaba   : Enter “bamboo toothbrush” in the search bar and browse suppliers. Compare Offers   : Find suppliers offering customizable packaging and pricing that allows for a profitable margin when resold on Amazon. 
 Tips for Successful Product Hunting: Use Long-Tail Keywords   : On both Amazon and Alibaba, try searching with more specific keywords to find niche products. Check Market Trends   : Ensure the product isn’t a short-lived trend but has steady demand. 
  Note: By carefully sourcing and analysing products on    Alibaba   , Amazon sellers can find profitable items to add to their listings, ensuring a successful entry into the e-commerce market.

[Audio] When researching a product, it's essential to understand what's trending and what's not. Jungle Scout and Google Trends enable us to identify popular products and niches that are in demand. With Jungle Scout, we can analyze product data, including sales rankings, revenue, and customer reviews. We can also use their product research tool to find profitable products. Google Trends helps us identify what people are searching for online. By combining these two tools, we can gain a better understanding of what's working and what's not. This information is crucial when deciding which products to sell on Amazon.. 

Scene 30

[Audio] Google Trends is used to conduct keyword research, identify seasonal trends, and determine regional interest. By accessing Google Trends, searching for a term, refining search parameters, and analyzing the results, we can uncover the search interest of specific keywords, plan campaigns around peak popularity periods, and target our marketing efforts efficiently.. 

Scene 31

It allows users to see how frequently a particular search query is entered into Google's search engine relative to its total search volume across different regions and languages.  What is Google Trends Used For? 1.  Keyword Research : Discover the search interest of specific keywords to guide SEO and content strategies. 2.  Seasonal Trends : Identify when certain keywords peak in popularity, which helps in planning campaigns around those periods. 5.  Regional Interest : Find out which areas are most interested in a particular topic to target marketing campaigns effectively.  How to Use Google Trends: 1.  Access Google Trends : Go to [Google Trends](https://trends.google.com). 2.  Search for a Term : Enter a keyword or topic in the search bar. 3.  Refine Search Parameters :    -  Location : Choose the region or country for which you want data.    -  Time Range : Select the time frame (e.g., past 12 months, past 5 years). 4.  Analyse the Results :    -  Interest Over Time : View a graph showing how search interest has changed over your chosen time frame.    -  Regional Interest : Check which regions have the highest search interest in your term.

[Audio] The key features of Jungle Scout include product research, supplier database, keyword scout, sales analytics, product tracker, and Chrome extension. These tools provide valuable insights into finding profitable products, identifying reliable suppliers, optimizing for Amazon SEO, tracking sales and expenses, monitoring competitor products, and gaining instant insights into product data while browsing Amazon. Furthermore, the Opportunity Score evaluates the potential of a product or niche on Amazon, taking into account demand, competition, and quality of listings. This score enables users to rapidly assess the viability of a product opportunity.. 

Scene 32

Key Features of Jungle Scout: 1.  Product Research : Provides detailed information on sales data, historical trends, and demand to help users find profitable products to sell. 2.  Supplier Database : Allows users to search for reliable suppliers and verify their legitimacy and production capabilities. 3.  Keyword Scout : Helps identify the most relevant keywords for product listings to optimize for Amazon SEO. 4.  Sales Analytics : Tracks product sales, expenses, and profitability, giving users insights into their business performance. 5.  Product Tracker : Enables sellers to monitor competitor products and market trends over time. 6.  Chrome Extension : Provides instant insights into product data directly while browsing Amazon, simplifying research on-the-go. Opportunity Score Explained: The  Opportunity Score  is a metric provided by Jungle Scout to help users quickly evaluate the potential of a product or niche on Amazon. It ranges from 1 to 10, with higher scores indicating better opportunities. This score is calculated based on a combination of factors such as:  -  Demand : Assesses whether there is a significant market for the product. -  Competition : Evaluates how competitive the product category is. -  Quality of Listings : Analyses existing product listings to see if there’s room for improvement.

[Audio] Keepa is a powerful tool that helps us understand market trends and consumer behavior on Amazon. With Keepa, we can analyze historical data of our competitors and identify areas where we can improve our own listings. We can see what's working well for them and what's not, and adjust our strategies accordingly. By using Keepa, we can gain valuable insights into the minds of our target audience and make informed decisions about our product offerings.. 

Scene 33

[Audio] Amazon's drop shipping policy necessitates that sellers function as the seller of record for the products, guarantee that packaging and documentation do not disclose that a third party is fulfilling the order, and assume accountability for the return procedure and customer service. This implies that even though the supplier dispatches the product directly to the client, the seller stays responsible for the entire transaction. By conforming to these guidelines, sellers can effectively utilize Amazon's drop shipping feature to broaden their business offerings.. 

Scene 34

Drop shipping   on Amazon is a retail fulfilment method where a seller does not keep the products it sells in stock. Instead, when a seller lists an item and makes a sale, they purchase the product from a third-party supplier who then ships it directly to the customer. This means the seller acts as a middleman and doesn’t handle the inventory or shipping themselves. How Amazon Drop shipping Works: 1.   Seller Lists Products  : The seller creates product listings on Amazon, often by sourcing items from wholesalers or manufacturers. 2.   Customer Places an Order  : When a customer purchases the product on Amazon, the order details are sent to the supplier. 3.   Supplier Ships Directly  : The supplier packages and ships the product directly to the customer. 4.   Seller Keeps the Difference  : The seller profits by charging a higher price on Amazon than what they paid the supplier.  Amazon’s Drop shipping Policy: Amazon allows drop shipping, but sellers must adhere to strict guidelines. The seller must: - Be the seller of record for the products. - Ensure that any packing slips, invoices, or external branding do not reveal that a third party is fulfilling the order. - Accept responsibility for the return process and customer service.

[Audio] Keepa is a valuable resource for Amazon sellers. With its ability to analyze price history and track product trends, it provides crucial insights that can inform our decision-making process. The key features of Keepa include its ability to help us identify profitable products, monitor competition, and optimize our listings for better visibility. By using Keepa, we can gain a competitive edge in the market and increase our chances of success as Amazon sellers.. 

Scene 35

Keepa  is a popular browser extension and web tool that offers Amazon sellers. It helps users make informed decisions by analysing the price history and tracking product trends over time. Here are the key features of Keepa.
 
NOTE: Use mainly for drop shipping and wholesale PL usually don't use Keepa Buy box should be rotating' BSR should be less than 80k in USA and 40k in Europe Brand approval is needed

[Audio] When assessing a niche, it's crucial to evaluate the demand for products within that niche. We must identify areas where there's a strong interest among consumers. One method to achieve this is by utilizing tools such as Helium 10's X-ray feature. This enables us to analyze the sales data of comparable products, providing us with valuable insights into what's selling well and what's not. By concentrating on products with high demand, we can boost our chances of success in the market. 

Scene 36

Amazon product and niche analysis Evaluating Niche Demand and listing stability

[Audio] When focusing on products that are in vogue and have high demand, it's crucial to concentrate on current trends. A cushion cover serves as an illustration. Clicking on the X-ray button within the Helium 10 extension offers insight into the market. Deleting all sponsored products enables us to focus exclusively on organic products. Changing the revenue filter from high to low and ensuring the sales graph displays all-time data provides a clear picture of the design's popularity among customers.. 

Scene 37

Focus on the products that are in vogue and have high demand Take an example of a cushion cover Click X-ray on Helium 10 extension Delete all sp products Focus on all the organic products Change revenue ( sales ) from high to low  Sales graph should be all time This will give you a clear picture how popular is this design with the customers.

[Audio] When evaluating a niche, it's crucial to assess the demand for specific products within that niche. One way to do this is by examining the Best Sellers Rank, or BSR, of top products in that niche. The BSR can fluctuate slightly over the course of a month or so, but what we're looking for is stability. We want to see that our top three products have a consistent BSR, indicating strong demand and a healthy market. To access this information, we can use the Helium 10 extension, which allows us to view the BSR graph on the product detail page. By setting the graph to display data for all time, we can get a comprehensive understanding of the niche's demand patterns and identify opportunities for success.. 

Scene 38

The BSR can fluctuate a month or so but ensure top 3 products should have at least stable BSR. You can view this graph on the product detail page via Helium : 10 extension Graph should always be set on All Time .

Evaluating Niche Demand and listing stability

Scene 39

[Audio] Alibaba is a global marketplace that connects suppliers mainly from China with buyers around the world. As a wholesale platform, factories from all over the world have accounts, allowing buyers to log in through Google, X, and other platforms. The platform offers a wide range of products across various industries, from raw materials to finished goods. Buyers can easily find what they're looking for using search and filter tools, which allow them to categorize products by category, price, and supplier type. Alibaba also features supplier ratings and verification to ensure credibility and trustworthiness. Additionally, buyers can customize large orders or bulk purchases, and the platform provides secure payment options, including Trade Assurance, to protect buyers. Furthermore, Alibaba supports global shipping and logistics management for shipping products worldwide.. 

Scene 40

It is a wholesale platform    Factories have account from all over the world    You can login through google. X etc.  Global Marketplace : Alibaba connects suppliers (mainly from China) with buyers around the wolld, offering B2B and B2C transactions.  Product Range : Sells a wide variety of products across industries, from raw materials to finished goods.  Search & Filter Tools : Offers easy-to-use search filters to find products by category, price, and supplier type.  Supplier Ratings & Verification : Features supplier ratings and verification to assess credibility and trustworthiness.  Customization : Allows buyers to customize large orders or bulk purchases. Secure Payments : Provides secure payment options, including Trade Assurance to protect buyers.  Global Shipping : Supports logistics and freight management for shipping products worldwide.

Scene 41

[Audio] A freight forwarder plays a crucial role in organizing the shipment of goods from one place to another, often internationally. They decide the best routes and modes of transportation, handle customs paperwork, combine shipments from multiple clients to optimize costs, offer cargo insurance, and keep the sender informed about the shipment status. In essence, they act as intermediaries between businesses or individuals and the transportation services that move goods. The key aspects of a shipment include the type of shipment, origin and destination, contents, and tracking. These elements are critical in ensuring the smooth, efficient, and cost-effective movement of goods.. 

Scene 42

Freight Forwarder   A  freight forwarder  is a company or individual that acts as an intermediary between a business or individual and the transportation services that move goods. They organize the shipment of goods from one place to another, often internationally, ensuring the process is smooth, efficient, and cost-effective. Their primary responsibilities include:  1.  Logistics Planning : Deciding the best routes and modes of transportation (air, sea, rail, or road).  2.  Documentation : Handling customs paperwork, permits, and other documentation required for international trade.  3.  Consolidation : Combining shipments from multiple clients to optimize costs.  4.  Insurance : Offering cargo insurance to protect goods during transit.  5.  Tracking and Updates : Keeping the sender informed about the shipment status.    Shipment    A  shipment  refers to the process of transporting goods from one location to another. It can also mean the cargo or goods being transported.   Key aspects of a shipment include:  1.  Type of Shipment : Goods can be shipped by  air ,  sea ,  road , or  rail .  2.  Origin and Destination : The start and endpoint of the journey.  3.  Contents : The goods or products being moved.  4.  Tracking : Monitoring the shipment to ensure it reaches its destination safely and on time.

Scene 43

[Audio] When sourcing products on Alibaba, it's essential to find a variety of options to compare suppliers and select the best products for your target market. By doing so, you'll be able to identify the most suitable products that meet your needs and preferences. Compare suppliers by checking their ratings, reviews, and certifications to ensure you're working with reliable partners. Selecting the best products will ultimately lead to successful sales and customer satisfaction.. 

Scene 44

Sourcing  products on Alibaba, so that you can find a variety of options, compare suppliers, and select the best products for my target market.

[Audio] A pro forma invoice is prepared by the supplier, providing detailed information about the goods or services being offered. The document outlines the essential details, including the seller's and buyer's information, description of goods or services, total cost, payment terms, shipping details, and validity period. This transparency helps establish clear terms before a transaction takes place, allowing buyers to plan their budgets and prepare payments accordingly. Furthermore, it reduces miscommunication and prevents disputes by clearly outlining all terms.. 

Scene 45

Pro forma invoice is written by the supplier 
 Details Included in a Pro Forma Invoice     1.   Seller Information  : Company name, address, contact details.  2.   Buyer Information  : Name, address, and contact details of the buyer.  3.   Description of Goods/Services  : Item names, specifications, quantities, and unit prices.  4.   Total Cost  : Subtotal, taxes, shipping, and other applicable charges.  5.   Payment Terms  : Preferred method of payment, due dates, and bank details.  6.   Shipping Details  : Mode of transportation, estimated delivery date, and shipping costs.  7.   Validity Period  : Expiration date of the pro forma invoice.   Benefits of a Pro Forma Invoice     1.   Transparency  : Establishes clear terms before a transaction occurs.  2.   Planning  : Helps buyers' budget for costs and prepare payments.  3.   Reduces Miscommunication  : Prevents disputes by clearly outlining all terms.

[Audio] A Bill of Lading, also known as a BOL, is a crucial document issued by a carrier to a shipper. This document outlines the details of the goods being transported, including every aspect related to the package. The tracking number can be found anywhere on this document. Furthermore, if you're using DDP, you don't need a BOL since all costs are covered.. 

Scene 46

A Bill of Lading (BOL)   is a legal document issued by a carrier (e.g., shipping line, freight forwarder, or transporter) to a shipper, outlining the details of the goods being transported. Every detail regarding your package is written on it for custom clearance. Tracking number can be anywhere on BOL You don't need BOL in DDP where everything is paid

Scene 47

[Audio] Seller Central is the core platform for managing our e-commerce activities on Amazon. Here, we can efficiently handle various aspects of our business, including listing products, tracking inventory levels, processing customer orders, and monitoring our performance analytics. Additionally, we have access to marketing tools that enable us to promote our brand and increase visibility.. 

Scene 48

Seller Central is the central hub for businesses and individuals to manage their e-commerce operations on the Amazon marketplace. It serves as a comprehensive platform that empowers sellers to list products, manage inventory, process orders, and grow their online presence.
 Key Features :
 Product Management Order Fulfillment Performance Analytics Marketing Tools

[Audio] Sellers can manage their inventory levels by adding, editing, and tracking them. They can also receive suggestions for restocking based on sales velocity. Furthermore, sellers who utilize Fulfillment by Amazon, or FBA, can manage their inventory specifically for this service.. 

Scene 49

Sellers can add products individually or in bulk including details, images, prices Inventory Management
 Manage Inventory: Add, edit, and track inventory levels.
 Restock Inventory: Suggestions for restocking based on sales velocity. FBA Inventory: Manage inventory for Fulfillment by Amazon (FBA).

[Audio] Order management is crucial for any e-commerce business. With Amazon's order management system, you can view and process customer orders efficiently. This feature allows you to manage returns and refunds seamlessly, ensuring a smooth experience for your customers. Additionally, you can monitor the status of your orders, tracking when they've been shipped and delivered. Furthermore, you have the flexibility to choose between two fulfillment options - Fulfillment by Amazon (FBA) and Fulfilled by Merchant (FBM). Both options offer unique benefits, allowing you to tailor your fulfillment strategy to your specific needs.. 

Scene 50

Key Features: View and process customer orders. Manage returns and refunds. Monitor order status (shipped, delivered). Fulfillment Options: Fulfillment by Amazon (FBA). Fulfilled by Merchant (FBM).

Introduction To Amazon
By Amna Wajahat

Amazon is a global online marketplace where individuals and businesses can sell their products.

avatar

Amazon's business model is built around offering a wide range of products to customers, providing them with a convenient shopping experience, and ensuring timely delivery. The company uses various strategies such as product research, competitor analysis, and supplier partnerships to achieve this goal.

Amazon's business model revolves around two primary methods: Fulfillment by Amazon, also known as F-B-A--, and Fulfillment by Merchant, also known as F-B-M--. Both models cater to different needs and preferences of sellers. F-B-A allows Amazon to handle storage, packaging, and shipping of products, while F-B-M enables merchants to manage these tasks themselves. Additionally, Amazon offers private label services, where brands can create their own products under Amazon's umbrella, and wholesale services, allowing businesses to purchase products in bulk. These various options provide flexibility and opportunities for growth within the Amazon ecosystem

Amazon offers two primary methods for sellers to fulfill orders: Fulfillment by Amazon (F-B-A--) and Fulfillment by Merchant (F-B-M--). Amazon handles the entire fulfillment process under F-B-A--, encompassing tasks such as picking, packing, shipping, and customer service. Conversely, with F-B-M--, the seller assumes responsibility for storing, packing, and shipping products directly to customers, involving management of inventory, shipping, and customer service.

When it comes to returns handling, there are differences between Fulfillment by Amazon (F-B-A--) and Fulfillment by Merchant (F-B-M--). Amazon takes care of returns under F-B-A--, streamlining the process through its return policies. In contrast, sellers choosing F-B-M are responsible for managing returns, including issuing refunds and handling the returned products. This added responsibility demands more time and resources from the seller.

As a private label seller, you have complete control over your brand, allowing you to differentiate your products in a competitive market. This control extends to branding, packaging, and product design. With private labeling, you can set your own prices, manage your branding, and market your products, resulting in potentially higher profit margins compared to wholesale. Additionally, you can create exclusive products that competitors cannot offer, reducing direct competition and increasing customer loyalty. Furthermore, you can customize your products to better suit your target market, giving you the flexibility to meet customer needs more effectively. Finally, having your own brand provides opportunities for effective marketing strategies, such as social media, Amazon advertising, and influencer marketing, helping to establish a strong emotional connection with customers.

Wholesale involves buying products in bulk directly from manufacturers or distributors and reselling them on Amazon at a profit. The merits of this approach include lower initial investment, as you don't need to invest in product development or branding. Established products also come with credibility and recognition, making it easier to make sales. Additionally, faster turnaround times are possible because you're selling products with proven demand. Simplified logistics are another advantage, as you don't need to create new products or design packaging. Finally, there's lower risk involved, as you're selling products with a proven track record.

When conducting product research for private label and wholesale, it's crucial to prioritize products that are currently trending and in high demand. For instance, analyzing cushion cover popularity using Helium 10's X-ray feature can provide valuable insights. By filtering out slow moving products and focusing on those with consistent sales, you'll gain a clear understanding of which designs are most sought after by customers.

Identify market trends by examining the Amazon Best Sellers list. Observe trending categories that consistently demonstrate growth, including health and wellness, home and kitchen, and electronics.

When searching for products, look for those with value added potential. To identify weaknesses, read reviews of similar products to find areas for improvement. Additionally, consider adding unique features, colors, or packaging to differentiate your product from others.

When selecting a good product, we must consider several key criteria. These include high demand, low competition, a profitable margin, lightweight and compact packaging, and non restricted categories. We seek products that consistently sell well, yet do not have excessive competition, making it difficult to stand out. Additionally, we must ensure there is room for profit and that shipping costs are manageable. Furthermore, we aim to avoid products that are restricted or require special permission to sell. By taking these factors into account, we can significantly boost our chances of discovering a successful product.

When researching competitors, it's essential to evaluate other sellers offering the same product. Check how many sellers are providing the same product and identify their unique selling points. Analyze the average price range to ensure your wholesale price remains competitive. Additionally, review product reviews to understand customer preferences and dislikes. This information can aid in selecting higher quality products or improving your offerings.

To create an Amazon ID, you need to provide some essential documents, which include your business registration certificate, tax identification number, and proof of address. Ensure these documents are valid and up to date. Follow these steps to create your ID: first, log in to your Amazon seller account and navigate to the settings page; then, click on the "Create an ID" button. Fill in the required information, including your business name, email address, and phone number. Decide whether you want to create a parent ID or child ID  a parent ID is a unique identifier assigned to your business, while a child ID is a sub account under a parent ID. Finally, choose the type of ID you want to create, such as a professional seller ID or individual seller ID. That's it! Your Amazon ID is now created.

To successfully register with Amazon, you'll need to provide identity verification documents, including a government issued ID, proof of address, such as utility bills or bank statements, and bank account information. Additionally, you'll need to provide credit card information, a phone number, and an email address. These documents will help verify your identity and ensure secure transactions.

To create an Amazon seller account, first visit Amazon Seller Central by going to amazon. Choose your country or region if prompted. Click on "Sign Up" or "Register Now". Select the "Start Selling" or "Register Now" button to begin the registration process. Choose the selling plan that suits your needs  Individual Plan for smaller volumes or Professional Plan for larger volumes. Create an Amazon account by signing in with your existing account or creating a new one specifically for selling. Provide business information by entering your business name, address, and contact details.

 1.  Visit Amazon Seller Central    - Go to the https://sellercentral.amazon.com/    - Choose your country or region if prompted. 2.  Click on “Sign Up” or “Register Now”    - Select the “Start Selling” or “Register Now” button to begin the registration process. 3.  Choose the Selling Plan    -  Individual Plan : Suitable for those planning to sell fewer than 40 items per month (no monthly subscription fee but per-item fee applies).    -  Professional Plan : Ideal for larger volumes (fixed monthly subscription fee with no per-item fee). 4.  Create an Amazon Account    - Sign in with your existing Amazon account or create a new account specifically for selling. 5.  Provide Business Information    - Enter the name of your business or your full name if you're an individual seller.    - Add your business address and contact details.   
 
  
 


slide16-hotlink3

To complete the identity verification process, upload a government issued ID, such as a passport, national ID card, or driver's license. Additionally, provide proof of address by uploading utility bills or bank statements showing your business or residential address. This step is crucial in establishing trust and ensuring compliance with Amazon's policies. By verifying your identity and address, you'll be one step closer to getting your seller account approved.

The parent ID, also known as the main seller account, provides full access to the account owner, enabling them to control various aspects, including listing management, inventory, reports, and financials. This level of access permits the account owner to manage permission settings, security controls, and login credentials. In contrast, a child ID is a sub account or user ID created under the main seller account, offering restricted access. This type of ID is frequently assigned to virtual assistants or team members to assist in managing specific tasks. The account owner can customize access levels for child IDs, limiting their capacity to view certain information, such as financial reports, unless explicitly authorized. This setup facilitates task specific roles, allowing VAs to execute tasks without compromising the security of the primary account.

Amazon offers two types of accounts: Customer Accounts and Seller Accounts. The former is designed for personal shoppers who want to buy products online, while the latter is intended for serious sellers who want to sell their own products on the platform. The Seller Accounts come with more features and tools compared to Customer Accounts.

Helium 10 offers unparalleled product research capabilities through its innovative tools. The black box feature enables competitor analysis, revealing market gaps and opportunities. The magnet feature identifies profitable niches and trends, while X-ray provides insights into competitors' listings, showcasing their success strategies. Additionally, Cerebro grants access to a vast database of keywords and phrases, allowing for precise matching of products. By leveraging these features, businesses can discover hidden gems and successfully launch new products.

When choosing your search criteria, it's essential to select the right options to get accurate results. The product search option is the most common method, allowing us to find opportunities based on various filters. Alternatively, we can look at keywords search, competitor search, niche search, or even product targeting. Each of these methods has its own advantages and disadvantages, and it's crucial to understand what each one entails before making a decision. By setting filters, we can further refine our search results and focus on the most promising products.

From the Helium 10 dashboard, navigate to the tools section and click on Magnet to access the keyword research tool. Enter a relevant seed keyword related to your product, whether it's a specific product name or a general term. Click the search button to generate a list of related keywords, including search volume, C-P-R--, and other metrics. Use the filtering options to narrow down the results based on criteria like search volume, competing products, or relevance. Sort the keywords according to your preferences, such as highest search volume. If you identify valuable keywords, you can export them to a C-S-V file for further analysis or incorporate them into your Amazon listings.

To activate the X-Ray tool, navigate to Amazon and search for a product or keyword related to the market you're interested in researching. Once you're on the search results page or a specific product listing, click the Helium 10 icon in your browser's toolbar. Select X-Ray from the list of available tools. This will display a list of products from the page with detailed data, including asin, product title, brand, category, price, monthly revenue, sales volume, and B-S-R--. These metrics provide valuable insights into the product's performance and popularity.

We can filter the list of keywords generated by Cerebro once it's been created. This allows us to see the estimated monthly search volume for each keyword, focusing on those with higher volumes for increased traffic potential. We can also view the number of listings using each keyword, targeting those with lower competition that may offer better ranking opportunities. Furthermore, we can analyze the Cerebro IQ Score, which balances search volume and competition to help identify the best keywords for our strategy. With advanced filters, we can refine our results by considering factors such as organic rank, match types, and excluding certain keywords or specifying search volume ranges.

When it comes to finding new products to sell on Amazon, we need to think outside the box. One way to do this is by using the minus string formula. This technique involves adding a hyphen before a random word and searching for related products. By doing so, we can discover new and unique products that we may not have considered otherwise. Another approach is to use Amazon's suggestion expander tool, which provides us with a list of related keywords and products. We can also spy on brands and their competitors to find inspiration for our own products. Additionally, we can explore Amazon's category tab to see what types of products are trending in different niches. And finally, we can source products from other platforms such as AliExpress, Walmart, and Alibaba. By combining these strategies, we can uncover a wide range of products to sell on Amazon.

The minus string formula is a powerful tool for generating new ideas and options by adding a hyphen before a random word and searching, which discovers multiple products lists that one might not typically target. AliExpress is a platform that helps achieve this, offering a vast selection of products, competitive prices, and a user friendly interface. Its key features include a wide range of product varieties, thousands of categories from electronics to fashion and home goods, and global shipping options. When sourcing from AliExpress, researching seller ratings, checking transaction history, building relationships with suppliers, and communicating about customization, shipping, and bulk pricing are essential. Be aware of potential delivery delays, especially when shipping internationally.

A-M-Z suggestion expander is a powerful tool that can help us generate more product ideas. By using this browser extension, we can get a comprehensive set of potential product ideas by seeing keywords before, after, and around the main search term. This gives us a wider range of options to consider when searching for products on Amazon.

Amazon's primary categories include a wide range of products, covering everything from electronics to sports and outdoors. These categories provide a starting point for shoppers to explore and find what they need. Within these categories, there are many subcategories that allow for further refinement of their search. For instance, under the electronics category, one can find subcategories like cell phones and accessories, which makes it easier to locate specific products.

When searching for bamboo toothbrushes on Alibaba, we enter the keyword in the search bar and browse through the available suppliers. We compare their offers, looking for those that provide customizable packaging and pricing that would allow us to maintain a profitable margin when selling on Amazon. By doing so, we can differentiate our product and stand out from the competition. Additionally, it's essential to ensure that the product is not a fleeting trend but has consistent demand. We achieve this by checking market trends and using long tail keywords to find niche products. With careful sourcing and analysis on Alibaba, Amazon sellers can discover lucrative items to add to their listings, guaranteeing a successful entry into the e commerce market.

When researching a product, it's essential to understand what's trending and what's not. Jungle Scout and Google Trends enable us to identify popular products and niches that are in demand. With Jungle Scout, we can analyze product data, including sales rankings, revenue, and customer reviews. We can also use their product research tool to find profitable products. Google Trends helps us identify what people are searching for online. By combining these two tools, we can gain a better understanding of what's working and what's not. This information is crucial when deciding which products to sell on Amazon.

Google Trends is used to conduct keyword research, identify seasonal trends, and determine regional interest. By accessing Google Trends, searching for a term, refining search parameters, and analyzing the results, we can uncover the search interest of specific keywords, plan campaigns around peak popularity periods, and target our marketing efforts efficiently.

The key features of Jungle Scout include product research, supplier database, keyword scout, sales analytics, product tracker, and Chrome extension. These tools provide valuable insights into finding profitable products, identifying reliable suppliers, optimizing for Amazon S-E-O--, tracking sales and expenses, monitoring competitor products, and gaining instant insights into product data while browsing Amazon. Furthermore, the Opportunity Score evaluates the potential of a product or niche on Amazon, taking into account demand, competition, and quality of listings. This score enables users to rapidly assess the viability of a product opportunity.

Keepa is a powerful tool that helps us understand market trends and consumer behavior on Amazon. With Keepa, we can analyze historical data of our competitors and identify areas where we can improve our own listings. We can see what's working well for them and what's not, and adjust our strategies accordingly. By using Keepa, we can gain valuable insights into the minds of our target audience and make informed decisions about our product offerings.

Amazon's drop shipping policy necessitates that sellers function as the seller of record for the products, guarantee that packaging and documentation do not disclose that a third party is fulfilling the order, and assume accountability for the return procedure and customer service. This implies that even though the supplier dispatches the product directly to the client, the seller stays responsible for the entire transaction. By conforming to these guidelines, sellers can effectively utilize Amazon's drop shipping feature to broaden their business offerings.

Keepa is a valuable resource for Amazon sellers. With its ability to analyze price history and track product trends, it provides crucial insights that can inform our decision making process. The key features of Keepa include its ability to help us identify profitable products, monitor competition, and optimize our listings for better visibility. By using Keepa, we can gain a competitive edge in the market and increase our chances of success as Amazon sellers.

When assessing a niche, it's crucial to evaluate the demand for products within that niche. We must identify areas where there's a strong interest among consumers. One method to achieve this is by utilizing tools such as Helium 10's X-ray feature. This enables us to analyze the sales data of comparable products, providing us with valuable insights into what's selling well and what's not. By concentrating on products with high demand, we can boost our chances of success in the market

When focusing on products that are in vogue and have high demand, it's crucial to concentrate on current trends. A cushion cover serves as an illustration. Clicking on the X-ray button within the Helium 10 extension offers insight into the market. Deleting all sponsored products enables us to focus exclusively on organic products. Changing the revenue filter from high to low and ensuring the sales graph displays all time data provides a clear picture of the design's popularity among customers.

When evaluating a niche, it's crucial to assess the demand for specific products within that niche. One way to do this is by examining the Best Sellers Rank, or B-S-R--, of top products in that niche. The B-S-R can fluctuate slightly over the course of a month or so, but what we're looking for is stability. We want to see that our top three products have a consistent B-S-R--, indicating strong demand and a healthy market. To access this information, we can use the Helium 10 extension, which allows us to view the B-S-R graph on the product detail page. By setting the graph to display data for all time, we can get a comprehensive understanding of the niche's demand patterns and identify opportunities for success.

Alibaba is a global marketplace that connects suppliers mainly from China with buyers around the world. As a wholesale platform, factories from all over the world have accounts, allowing buyers to log in through Google, X, and other platforms. The platform offers a wide range of products across various industries, from raw materials to finished goods. Buyers can easily find what they're looking for using search and filter tools, which allow them to categorize products by category, price, and supplier type. Alibaba also features supplier ratings and verification to ensure credibility and trustworthiness. Additionally, buyers can customize large orders or bulk purchases, and the platform provides secure payment options, including Trade Assurance, to protect buyers. Furthermore, Alibaba supports global shipping and logistics management for shipping products worldwide.

A freight forwarder plays a crucial role in organizing the shipment of goods from one place to another, often internationally. They decide the best routes and modes of transportation, handle customs paperwork, combine shipments from multiple clients to optimize costs, offer cargo insurance, and keep the sender informed about the shipment status. In essence, they act as intermediaries between businesses or individuals and the transportation services that move goods. The key aspects of a shipment include the type of shipment, origin and destination, contents, and tracking. These elements are critical in ensuring the smooth, efficient, and cost effective movement of goods.

When sourcing products on Alibaba, it's essential to find a variety of options to compare suppliers and select the best products for your target market. By doing so, you'll be able to identify the most suitable products that meet your needs and preferences. Compare suppliers by checking their ratings, reviews, and certifications to ensure you're working with reliable partners. Selecting the best products will ultimately lead to successful sales and customer satisfaction.

A pro forma invoice is prepared by the supplier, providing detailed information about the goods or services being offered. The document outlines the essential details, including the seller's and buyer's information, description of goods or services, total cost, payment terms, shipping details, and validity period. This transparency helps establish clear terms before a transaction takes place, allowing buyers to plan their budgets and prepare payments accordingly. Furthermore, it reduces miscommunication and prevents disputes by clearly outlining all terms.

A Bill of Lading, also known as a B-O-L--, is a crucial document issued by a carrier to a shipper. This document outlines the details of the goods being transported, including every aspect related to the package. The tracking number can be found anywhere on this document. Furthermore, if you're using D-D-P--, you don't need a B-O-L since all costs are covered.

Seller Central is the core platform for managing our e commerce activities on Amazon. Here, we can efficiently handle various aspects of our business, including listing products, tracking inventory levels, processing customer orders, and monitoring our performance analytics. Additionally, we have access to marketing tools that enable us to promote our brand and increase visibility.

Sellers can manage their inventory levels by adding, editing, and tracking them. They can also receive suggestions for restocking based on sales velocity. Furthermore, sellers who utilize Fulfillment by Amazon, or F-B-A--, can manage their inventory specifically for this service.

Order management is crucial for any e commerce business. With Amazon's order management system, you can view and process customer orders efficiently. This feature allows you to manage returns and refunds seamlessly, ensuring a smooth experience for your customers. Additionally, you can monitor the status of your orders, tracking when they've been shipped and delivered. Furthermore, you have the flexibility to choose between two fulfillment options  Fulfillment by Amazon (F-B-A--) and Fulfilled by Merchant (F-B-M--). Both options offer unique benefits, allowing you to tailor your fulfillment strategy to your specific needs.

Introduction To Amazon By Amna Wajahat