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COURSE NAME:AGRICULTURALMARKETING Course code :331 LECTURER: Dr. Clive Mairura (PhD in Agricultural Economics And Resource Management).

AGRICULTURAL MARKETING. 2. Dr. Clive Mairura (PhD).

Concepts of Marketing. Products Needs, wants and demand Relationships and networks Exchanges and Value, cost and Transaction satisfaction Markets.

Definition of key marketing terms: needs, wants, demands etc..

Definition of key marketing terms: needs, wants, demands etc..

Dr. Clive Mairura (PhD). 6. TÄnSåCt10n: A trade between two parties that involves at least two things of value, agreed-upon conditions, a time of agreement, and a place of agreement. It is also called legal transfer of ownership.

What is marketing?. Dr. Clive Mairura (PhD). 7. The process of determining the needs and wants of consumers & being able to satisfy those needs & wants profitability Marketing includes all of the activities necessary to move a product from the producer to the consumer Traditionally, a "market" was a physical place where buye s and sellers gather to buy and sell goods..

WHAT IS MARKETING?.... Dr. Clive Mairura (PhD). 8.

WHAT IS AGRICULTURAL MARKETING ? CONCEPT AND DEFINITION.

WHAT IS AGRICULTURAL MARKETING ?. Dr. Clive Mairura (PhD).

WHAT IS AGRICULTURAL MARKETING ?. Dr. Clive Mairura (PhD).

WHAT IS AGRICULTURAL MARKETING ?. Dr. Clive Mairura (PhD).

WHAT IS AGRICULTURAL MARKETING ?. Dr. Clive Mairura (PhD).

What is a Market ?. Dr. Clive Mairura (PhD). 14. Market.

What is a Market ?. Dr. Clive Mairura (PhD). 15. s.10110S saoKng.

WHAT IS A MARKET ?. Dr. Clive Mairura (PhD). 16. A market is made up of buyers & sellers Buyers are people who need or want a product or service and have the money to buy it A market must also have sellers who are willing & a le to produce goods & services for sale.

MARKET – MEANING. Dr. Clive Mairura (PhD). 17. The word market originated from the latin word ' marcatus ' which means merchandise or trade or a place where business is conducted. Word 'market' has been widely and variedly used to mean: (a) a place or a building where commodities are bought and sold, e.g., super market; (b) potential buyers and sellers of a product; e.g., wheat market and maize market; (c) potential buyers and sellers of a country or region, e.g ., Kenyan market and East African Communitymarket ; (d) an organization which provides facilities for exchange of commodities, e.g ., Nairobi stock exchange; and (e) a phase or a course of commercial activity, e.g ., a dull market or bright market..

MARKET – MEANING. Dr. Clive Mairura (PhD). 18. There is an old English saying that two women and a goose may make a market. However, in common parlance, a market includes any place where persons assemble for the sale or purchase of commodities intended for satisfying human wants. Other terms used for describing markets in Kenya is SOKO.

MARKET – MEANING. Dr. Clive Mairura (PhD). 19. The word market in the economic sense carries a broad meaning. Some of the definitions of market are given below: 1. A market is the sphere within which price determining forces operate. 2. A market is the area within which the forces of demand and supply converge to establish a single price. 3. The term market means not a particular market place in which things are bought and sold but the whole of any region in which buyers and sellers are in such a free intercourse with one another that the prices of the same goods tend to equality, easily and quickly. 4. Market means a social institution which performs activities and provides facilities for exchanging commodities between buyers and sellers..

MARKET – MEANING. Dr. Clive Mairura (PhD). 20. 5. Economically interpreted, the term market refers, not to a place but to a commodity or commodities and buyers and sellers who are in free intercourse with one another. 6. The American Marketing Association has defined a market as the aggregate demand of the potential buyers for a product/service. 7. Philip Kotler defined market as an area for potential exchanges. A market exists when buyers wishing to exchange the money for a good or service are in contact with the sellers who are willing to exchange goods or services for money. Thus, a market is defined in terms of the existence of fundamental forces of supply and demand and is not necessarily confined to a particular geographical location. The concept of a market is basic to most of the contemporary economies, since in a free market economy, this is the mechanism by which resources are allocated..

COMPONENTS OF A MARKET. Dr. Clive Mairura (PhD). 21.

TWO TYPES OF MARKET. Dr. Clive Mairura (PhD). 22.

TYPES OF AGRICULTURAL MARKETS. Dr. Clive Mairura (PhD).

SUPPLY AND DEMAND. Dr. Clive Mairura (PhD). 24. The price of a product is determined by the value that buyers place on the product When many buyers want a certain product the price will be higher Iff w buyers want a product the price will be lower.

SUPPLY AND DEMAND. Dr. Clive Mairura (PhD). 25. Low quality High quality 120.

AGRICULTURAL MARKETING. Dr. Clive Mairura (PhD). 26.

AGRICULTURAL MARKETING. Dr. Clive Mairura (PhD). 27.

AGRICULTURAL MARKETING ACTIVITIES CONT.. Dr. Clive Mairura (PhD).

SCOPE AND SUBJECT OF AGRICULTURALIST. Dr. Clive Mairura (PhD).

SCOPE AND SUBJECT OF AGRICULTURALIST. Dr. Clive Mairura (PhD).

AGRICULTURAL MARKETING ACTIVITIES …. Dr. Clive Mairura (PhD).

WHAT IS MARKET SEGMENTATION?. Dr. Clive Mairura (PhD).

CHARACTERISTICS OF MARKETING OF AGRICULTURAL PRODUCE.

MARKETING AND THE MARKETING SYSTEM. Dr. Clive Mairura (PhD).

THE SUBSYSTEMS OF A MARKETING SYSTEM. Dr. Clive Mairura (PhD).

CONFLICT OF INTEREST IN AGRICULTURAL/FOODMARKETING SYSTEMS.

WHY AGRIL. MARKETING IS IMPORTANT FOR DEVELOPING COUNTRY?.

IMPORTANCE OF AGRICULTURAL MARKETING. Dr. Clive Mairura (PhD).

IMPORTANCE OF AGRICULTURAL MARKETING CONT…. Dr. Clive Mairura (PhD).

MARKETING UTILITY. Dr. Clive Mairura (PhD). 40. Utility refers to the value of marketing which adds to goods and services. The marketing function will allow creating utility. There are five types of utilities, namely; For-rn utility: To change the raw materials to finished products. For exan•ple, nmize to edible cooking(E1ianto oil), rnaize flour, cornflakes e.t.c. Time utility: Making the products available during the convenient period/tirne. Place utility: Making the products and services available in convenience location and place..

MARKETING UTILITY CONT…. Dr. Clive Mairura (PhD).

FACTORS LEADING TO THE GROWTH OF AGRICULTURAL MARKETING.

DIMENSIONAL CLASSIFICATION OF MARKETS. Dr. Clive Mairura (PhD).

DIMENSIONAL CLASSIFICATION OF MARKETS. Dr. Clive Mairura (PhD).

DIMENSIONAL CLASSIFICATION OF MARKETS. Dr. Clive Mairura (PhD).

DIMENSIONAL CLASSIFICATION OF MARKETS. Dr. Clive Mairura (PhD).

DIMENSIONAL CLASSIFICATION OF MARKETS. Dr. Clive Mairura (PhD).

CLASSIFICATION OF MARKETS. Dr. Clive Mairura (PhD).

1. ON THE BASIS OF LOCATION. Dr. Clive Mairura (PhD).

VILLAGE MARKET. Dr. Clive Mairura (PhD). 50. abstract.