Travel Design

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International esports  X  Coca-cola

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Concept

75,000 people  Global esports players  Huge international world of warcraft esports competition Cash prize $30,000 November 25 2021  Copper Box Arena London, United Kingdom

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Esports Market

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Remarkable growth in viewership and income  2018 the audience growth was 79 million  2019 = 86 million  Brands are investing in esports 2020 = 92 million  Not only restricted to dedicated esports enthusiasts  Welcoming and inviting atmosphere

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Benefits

Young demographic  Entering a new market Large international audience  Greater level of individualization

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Thank you

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Photo by Ferdinand Stöhr on Unsplash

SOURCES

https://www.ispo.com/en/markets/esports-why-market-interesting-sponsors https://www.michigandaily.com/columns/ben-charlson-victory-royale-esports/ https://www.businessinsider.com/esports-ecosystem-market-report?international=true&r=US&IR=T https://resources.newzoo.com/hubfs/Reports/2019_Free_Global_ESports_Market_Report.pdf