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AFT2023 INNOVATION MANAGEMENT IN ENTREPRENEURSHIP

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Entrepreneurship is an activity which involves buying and selling or services between a   seller and a buyer to fulfill the consumer’s needs and desires which involves exchange ofvalues like money or products to get profit. Google is known to be one of the most successful companies in the world due to the   constant dedicated shown towards innovation. It was launched in 1998 by Larry Page and   Sergey Brin. Google sees innovation as one of the missions of the company and encourages its   employees to be more creative to reach heights.

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The firm has many business models such as   key partners, key resources, key activities, channels, value proposition, customer relationships,   customer segments, cost structure and revenue streams. There are so many innovative   products under Google and one of them is YouTube. There are three forms of innovation that Google follows which   are daily innovation, business transformation and the return to very long-term growth. Most used and favourite technology of the people under Google is   YouTube.  YouTube is the platform used for various reasons such as listening to songs,   watching movies, learning new skills and more. YouTube also uses   advanced technology which is the artificial intelligence (AI) for its operations. (The Importance   of Innovation in Entrepreneurship, 2015)

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A n American   international   technology   and search engine company

A subordinate   of the holding company Alphabet Inc

Its head offices are in Mountain View, California

The company logo was used from May 31,   1999 to May 5, 2010. The exclamation mark was removed, and it remained the basis logo until   August 31, 2015

At first the two   founders gave name BackRub. But that name was not success of agree and eventually the   name Google was agreed upon. (The Eight Pillars of Innovation)

A  multinational public corporation,  which is  now provides more than 50 Internet   services and products

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F or Google include suppliers, distributors, the Open Handset   Alliance and original equipment manufacturers

I nclude research and development for both the development of   new technologies and features and the improvement of existing ones There is also significant   time spent in the maintenance and management of massive IT infrastructures and products   and services. Apart from this, there is work done on marketing, strategy and alliances.

F or Google would include data-centers, servers and other IT   infrastructure, IPs as well as the human resource. Other   resources include patents, licenses   and proprietary material.

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2) What is the mission/vision statements?

Google’s mission is to organize the world’s information and make it universally accessible and   useful.

It is why   Google has become such a familiar name to all of us.

So, at the end Google aims to make the internet an enriching experience.

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3) What is the product/service/process innovation?

YouTube has moved from showing videos of desirable designations, jokes and stunts   to showing 'how-to' videos for virtually any subject you can think of, blog videos, movies and   political content videos. make use of the instant connectivity and the   availability The convenience of videos being displayed in the   flash video format is that it has high compression ratios and uses flash player applet  a nother   progressive move by YouTube is the website's use of a Macromedia Flash Player 7.0 which is   free . allows ease of video-sharing by converting videos that are in formats such as   QuickTime- mov; Windows   Media Video- wmv; Audio Visual Interleave- avi: Moving Pictures   Expert Group- mpg toflv formats which is used by the site to display videos.

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T hree forms of innovation -  long-term growth -  daily innovation -  business transformation

O pportunity for innovation was identified by surging trends

There are industry   phenomena that have a lot of traction. E xample, there is a clear   movement toward self-education, immersive activities, and virtual service offerings.

T ype of innovation involved in Google is radical innovation.

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R requires the use of non-free software e ntails running a non - free JavaScript programme in HTML5 mode. also includes the non-free Adobe DRM   programme

instructs users to download and update Flash Player. Any video   clips' non-free JavaScript code prevents the browser from saving a copy.

technology advances such as artificial intelligence (AI) to aid operations  AI   reduces the time required to complete a mission allows for multitasking and reduces the burden on available resources.  allows the   completion of previously complicated functions without incurring excessive costs. works 24   hours a day, seven days a week, with no interruptions or downtime. improves the skills of   people with disabilities.

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Google has kept the creativity pipeline flowing by tapping its workforce and allowing   innovations to percolate. limited number of people –   more than 30,000 people has fewer jobs than Exxon Mobil (76,900) and Apple (76,900). (72,800) trying to have many channels to get different peoples with more new ideas   which will percolate up in many ways.

Google Moderator is a management platform for creativity created by Google The basic premise is that when people have tech talks or company-wide events People may use Moderator to discover current ideas, questions, or suggestions, vote   for ideas, questions, or suggestions, and see the total number of votes cast so far, or start a   new series asking for ideas grouped by subject, event, or meeting

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most innovative companies in the world enhances an innovative   culture which ensures the innovative ideas and activities are properly implemented resulting in   profitable new products that locate the company for long-term success. process of   developing their ideas into innovation can be classified into nine  :   -  innovation is a responsibility -  focus on the user -  improving something by 10x better rather   than   just improving by 10% -  every organization should   have a unique insights - ship and iterate by developing new products simultaneously -  giving employees 20% of   work time to encourage -  open process meaning by allowing all users to utilize Google -  failures encourages   to try harder -  having a mission

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T ools  and techniques that has been practiced  by GOOGLE : V ia  sharing their vision  -  to make sure everyone in the company   acknowledges the process of innovation and where it’s heading A utonomy  -  allows   the employees to establish their own tasks as much as possible to allow a smooth workflow R isk -taking  -  enable the employees to be mentally prepared to take risks and adventure new ideas Connecting and collaborating  -  promote an easy work place among the   team members to achieve the mission at a time. Moving forward, employee’s satisfaction and   retention  -  creating a better workplace that approaches higher   level of  creativ e and  also allows the   organization to feel valued, engaged and more cohesive  T ools  and software  -  to develop a better   innovation

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Google is a quickly changing industry N eeds  to be respond quickly and adjust to   the modern trend N eeds  the most   excellent techniques to keep up with the request and the competitions F ocus  on making and keeping up their differentiation competitive advantage Google appears to be continuously finding modern strategies to serve its customers S etting  a   modern restrain for their competitors T hey have finished to put themselves in a position where   they are able to reply rapidly to any given alter within the industry patterns due to their high   level of advancement T heir consistent move forward in highlights and administrations H as succeeded in their  c ompetitive  and energetic preferences M ust   always be balanced and assessed based on innovation and trend changes

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