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[Audio] . Time Segment Narration (Voiceover) (Upbeat music begms) Media Visuals encompasses the vanous channels, tools, Dynamic montage of various and platforms we use to communicate media types: news headlines, a 0-00 information, Ideas, and messages to audiences. It plays a crucial role in educatiom communication. entertainment. and social awareness. person listening to a podcast, an Infographic, a TV screen. Fade to Title Slide. Understanding the different types helps us choose the most effective form for The Four Main Transition to a clean graphic 0:08 Types 1. printed 0:15 any purpose. We are focusing on four listing the foul types main types: Printed, Audio, Visual, and Video. Lets explore each one. First, Printed Media delivers information Image of a stack of through text and images on paper. Think newspapers:books, Transition newspapers, magazines. books, and brochures. It is tangible and pennanent—it can be read multiple tunes Printed media provides m-depth information and is 0:22 & Use Characteristics easy to carry, making it ideal for reference materials. However, it's expensive to produce, environmentally to graphics of a magazine and a Highlighted text appears: TANGIBLE and IN-DEPTH E<FORMATION. Cross-out graphic appears over "Real- ume updates." unfriendly, and cannot deliver real-time updates once printed, Next. Audio Media uses sound—spoken Transition to a graphic ofa words. music. and sound effects—to nucrophone and headphones 0:34 2 AudioMedia convey messages. This includes radio, Show a person listening while podcasts, and audiobooks. exerclsmg (multitasking) Aud10 is Incredibly accessible and allows for multitaskmg_ It cost-effective aud Highlighted text appears: wide-reaching. it useful for COST-EFFECTIVE and Characteristics 0:41 & Use 3. Visual 0:54 storytelling and reaching visually MULTITASKING Graphic Impaired audiences. The disadvantage? It shows a chart with a question is lunited to auditory learners and cannot mark over it. show visuals or data Third. Visual Media uses imagery, symbols. and Visual elements to communicate Examples are charts, graphs, Infographics, and diagrams Visuals simpli$' complex information, making data easier to understand and remember They are ideal for visual Characteristics 1:01 learners and summanzmg data & Use However. usuals can oversimplify detailed information and require careful design to ensure clarity Finally. Video Medla is dynamic, combming moving mages. text, and 1:13 4. Video Media sound for maximum engagement This includes television, documentaries, aud online Video is highly engaging and provides realistic demonstrations—it enhances understanding through both sight and Characteristics Transition to a colorful abstract Infographic or data Visualization Show examples Of a graph and a flow chart Highlighted text appears: SIMPLIFIES COMPLEX DATA, Zoom in on a complex concept being represented sunply Transition to a short, engaging cup from an educational video (e.g., a stmple anuuated demonstration) Hzghlighted text appears: DYNAMIC and HIGHEST ENGAGEMENT A 1:21 sound. It achieves the broadest reach and companson table showing & Use the highest engagement across digital platforms The trade-off is the high cost and time requued for productiotl So, how do you choose? First, Consider Choosing the 1:35 Your Audience: Identify whether they Right Media prefer reading. listening, or multimedia Video's score on ReacWEngagement appears briefly Antmated graphic showing audience demographic and different message types.