PowerPoint 演示文稿

[Audio] "Welcome everyone to today's session. The topic is High Value Theme (HVT). In this presentation, we will introduce how HVT builds an end-to-end diagnostic and engagement model that simultaneously supports both sellers and account managers, while also creating value for Amazon.".

[Audio] "First, let's start with a question: Why do we need HVT?".

[Audio] "Let me first highlight the three core challenges we are currently facing, which explain why HVT is necessary. First, we lack measurable business opportunity insights. For sellers, this means they don't have enough quantitative data to guide their decisions; for account managers, there's a lack of persuasive methods to support their services; and for Amazon, it creates a perception that our service value is insufficient. Second, there is no streamlined methodology for resource allocation. Sellers often struggle to determine business priorities; account managers spend too much time on low-value tasks; and Amazon ends up bearing high costs as a result. Third, there is no effective mechanism that directly connects sellers' business needs with Amazon feature adoption. As a result, sellers find it hard to see the link between features and business value, AMs have to invest excessive effort in promotion, and Amazon ultimately gains relatively low adoption value. Therefore, the role of HVT is to break through these three pain points: provide measurable insights, optimize resource allocation, and build an effective linkage between sellers' business needs and feature adoption.".

[Audio] Then you might ask, what is HVT ?. What is HVT ?.

[Audio] "HVT stands for High Value Theme, is a streamlined diagnostic methodology that can quickly identify Sellers' GMS opportunity and prioritize the corresponding critical themes for service delivery. It connects the dots cross Seller management lifecycle..

[Audio] "HVT goes beyond simply 'identifying problems and recommending service priorities'—it plays the role of connecting the entire seller management lifecycle. From diagnosing sales opportunities, to setting theme priorities, to recommending concrete actions, and finally forming a closed loop of tracking and validation. In this diagram, we can see that HVT is not a standalone tool, but a closed-loop system running through the entire process: Pitching stage: HVT helps us accurately identify seller needs, making recruitment more targeted and increasing sellers' willingness to join programs. Delivery Planning stage: It enables us to plan resources efficiently and determine which themes should be delivered with priority. Consultation Focus stage: HVT makes AM discussions more focused, preventing them from becoming generic or superficial. Action Recommendation stage: It helps navigate to the right service content and solutions. Summary & Tracking stage: HVT connects each metric with a validation mechanism, ensuring we track whether sellers implement the actions and ultimately whether it translates into business growth. These five stages are interconnected. Through HVT's prioritization and navigation functions, they form a complete cycle. This means we can not only serve each seller with precision, but also ensure that outcomes are trackable, measurable, and continuously improved.".

[Audio] How HVT is designed?. How HVT is designed?.

[Audio] "The design philosophy of HVT actually draws heavily on the real service practices of experienced AMs and sellers. These seasoned AMs, when working with different sellers, are not confined by rigid service modules. Instead, they diagnose based on the seller's most critical business themes, select resources tied to relevant metrics, and ultimately provide targeted recommendations. Following this thinking model, HVT's methodology is structured into five steps: Collect core performance metrics related to the seller's business. Map these metrics to different business themes, making the data more relevant and intuitive from the seller's perspective. Diagnose and prioritize by ranking themes. We begin at the CID level, drill down into ITK, and finally reach the ASIN level, applying different diagnostic logics for new vs. existing products. Integrate and weight all problem indicators to produce a prioritized list of delivery themes that are most likely to help sellers increase GMS. Navigate to action by linking diagnostic results directly to concrete service solutions, giving sellers a clear path from insight to execution. This design not only helps us identify major business opportunities at the store level but also allows us to pinpoint performance gaps at ITK or ASIN levels. The flexibility of HVT enables seamless switching between macro and micro perspectives, which is its greatest value as a diagnostic tool. At the same time, HVT directly maps diagnosed problems to corresponding service content, turning them into actionable recommendations that clearly guide business improvement.".

[Audio] "Here we present the mapping between HVT themes and their corresponding metrics. What you see now is the HVT 1.0 version. Moving forward, in version 2.0, we will continue to optimize by including more metrics and iterating on the diagnostic logic.".

[Audio] After understanding of HVT, Let's envision the future service with HVT?.

[Audio] "Our service's future vision is presented by the Paid Central Infinity Team for the Shark Tank Big Idea.".

[Audio] Let's check the video!. [image] Image. Imagine drowning in an ocean of opportunities,.

[Audio] After understanding what we expect HVT to be, Let's see where we are now!.

[Audio] HVT 1.0 has already had a certain impact on AMs' daily work, helping them identify opportunities faster and, in some scenarios, improve efficiency. Overall AM adoption has reached 61%, but only 48% of users believe the tool has truly improved their efficiency. Looking deeper, there are three major pain points: the lack of trend and historical data, the absence of clear and actionable recommendations, and concerns over data accuracy. These issues often force account managers to spend extra time validating the data. With this in mind, the improvement priorities for HVT 2.0 are very clear: Add trend and historical analysis. Optimize the way competitive benchmarks are displayed. Provide more concrete and actionable recommendations by integrating service offerings. Improve data accuracy and granularity. Establish a tracking and validation mechanism for outcomes. Addressing these issues will increase AM adoption, strengthen trust, and ultimately deliver real efficiency gains.".

[Audio] Then, how we move toward our visionary future with HVT? Let's see HVT Roadmap!.

[Audio] "This slide shows the HVT iteration roadmap. Our goal is to evolve from the data insights of HVT 1.0 to a fully automated, AI-driven system in HVT 3.0. In HVT 1.0, the focus is on knowing what to prioritize. This stage delivers three outcomes: a streamlined diagnostic methodology, a more systematic way to identify and rank GMS growth opportunities, and a service navigation framework that helps AMs work with clearer direction. In HVT 2.0, the value proposition shifts to knowing what actions to take. We will launch an HVT user guide, deeply integrating diagnostics with service recommendations, while building action summaries and tracking mechanisms. This ensures AMs can not only identify issues but also take quick, concrete actions and validate real outcomes. This directly addresses the key pain points we saw from AMs' feedback on HVT 1.0. Finally, in HVT 3.0 (from late 2025 to mid-2026), the ambition is to let the system do it on its own. This means full report automation, an end-to-end connected seller journey, and AI-driven self-learning diagnostics that continuously evolve—achieving a truly intelligent closed loop. Overall, the HVT evolution follows the path from Focus → Action → Automation. Ultimately, HVT will become a fully automated, self-learning system that ensures sellers, account managers, and Amazon all invest their resources in the most critical and high-value areas.".

[Audio] After all the presentation, I believe you have lots of questions! Let's start to our FAQs!.

[Audio] "First, a common question is: how is HVT different from tools like Next, MYG, or HVA? Other tools usually address only a single step or simple application scenario. For example, HVA mainly drives sellers to take high-value actions; MYG focuses on ASIN-level optimization; and Next is more centered on MFN-to-FBA conversion, with a relatively narrow scope. By contrast, HVT's value lies in being an integrated solution that spans the entire seller management lifecycle. HVT's four core advantages are: Personalized algorithms that adapt to different seller contexts for customized diagnostics. End-to-end data pipeline with closed-loop tracking, enabling us to continuously validate whether recommendations deliver real impact. Competitive benchmarking integrated into diagnostics, making recommendations more persuasive and aligned with sellers' business logic. Human-AI collaboration, where AMs' professional judgment is combined with AI-driven automated insights—striking a balance between efficiency and trust by blending human expertise with automation. These features make HVT not just a tool, but a comprehensive solution spanning multiple algorithms and scenarios.".

[Audio] "This is the end of our presentation. Thank you for listening! It's always Day 1 — we keep innovating and evolving.".