Miskates Happen. March 6, 2025.
Agenda. Introduction to Miskates Happen The Inspiration Behind Miskates Happen Executive Summary Demographics and Market Need SWOT Analysis Target Audience Marketing Strategy Promotional Activities Features and Services Operations and Management Safety Measures Risk Management.
Introduction to Miskates Happen. Miskates Happen is an innovative and carefully designed roller skating rink that will be situated in the vibrant city of Austin, Minnesota. Our mission is to capture and revive the lively community spirit once found at the iconic 'Pop's Place' by creating an engaging, enjoyable, and secure environment tailored for teenagers aged 12 to 18, as well as welcoming families and individuals of all ages. Beyond simply being a venue for roller skating, this facility aims to function as a multifaceted community hub that fosters social connections, recreational activities, and memorable experiences for everyone who visits..
The Inspiration Behind Miskates Happen. The Legacy of 'Pop's Place'.
Miskates Happen's mission is to cultivate a vibrant and inclusive community space where teenagers can gather, interact, and engage in a variety of recreational activities that promote socialization and personal growth..
26000. 12-18 years. $61,667. Strong need for safe recreational spaces.
SWOT Analysis. Unique offering of roller skating combined with engaging activities and strong community support. Miskates Happen will serve as a safe social environment and provide much-needed additional venue space for youth birthday parties and similar events..
Target Audience. Primary Audience: Teenagers. Ages 12-18, representing the core demographic for roller skating activities. Strong demand for engaging recreational spaces as indicated by community feedback. This age group seeks safe environments for socializing and fun..
Marketing Strategy. Utilizing platforms like Instagram, TikTok, and Facebook, Miskates Happen will share engaging content and promotions to attract teens and families..
Promotional Activities. Grand Opening Event: A celebratory launch with 25% off entry fees, prize giveaways and engaging activities to attract visitors and create buzz in the community. Membership Offers: Extended skate hours and $5 off entry for members to encourage repeat visits and loyalty among teens and families. Collaborative Events: Partnering with local schools and organizations for special themed nights and events that resonate with the community's interests. Social Media Promotions: Utilizing platforms like Instagram, TikTok, and Facebook to share engaging content, announce events, and run contests to increase visibility and community involvement..
Snack Bar. Offering a combination of classic favorites such as nachos, popcorn, and candy, alongside healthier options like fruit cups and granola bars. A variety of drinks, including soda, smoothies, and water, cater to the tastes of teens and families alike..
Operations and Management. We will actively recruit friendly, energetic, and responsible individuals with a passion for working with teens. Prior experience in customer service, recreation, or education is a plus..
Safety Measures. Rink Supervision. Constant supervision of the rink by trained floor supervisors ensures a safe environment for all skaters..
Develop a contingency plan to manage financial risks during economic downturns, ensuring sustainability even in challenging times..
For your time and attention. Thank You!.
Contact. Miskates Happen. Discover the innovative solutions we offer to revitalize our communities..