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[Audio] Welcome, This sales presentation is for Winking Owl Wines, Distributed by E & J Gallo Winery.
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[Audio] Presented by Stacey Tadrus. BY STACEY TADRUS WINKING OWL WINE SALES PRESENTATION BAKER UNIVERSITY.
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[Audio] Stacey is a Certified Sommelier and Brand Manager. As a brand manager, she enjoys building brand equity, creating campaign experiences, and managing relationships with outside agencies." Stacey for the past decade, Stacey has worked for E&J Gallo Winery. Family Owned since 1933 The Largest Winery in the United States We are committed to building solid relationships with distributors, customers, and employees at Gallo..
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[Audio] Aldi is an international grocery store that prides itself on high-quality foods for low prices. Currently has 50 wine suppliers searching for an additional supplier for private label wine brand exclusive to Aldi ..
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[Audio] Implication To introduce a high-quality wine with different flavors for less than $10 to match the quality and standard of the Aldi Brand Need To compete with the U.S. growing wine market by introducing Aldi exclusive wine.
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[Audio] Features of working with E&J Gallo Winery are Quality Wine, innovative Flavors, and Luxury Bottling. Advantages include Family Owned since 1933, Domestic Distribution, and Solid Customer Base. Benefits are not only limited to lower retailer rates and a diverse portfolio; Sparkling wine provides heart, skin, and digestion benefits. (Grandviewresearch.com, 2023). "In fact, according to Sobel, a one-week study in 40 adults found that consuming 13.5 ounces of red wine increased antioxidant status" (Sobel,2019.) As a large distributor can pass some lower costs to off-trade channels like grocery stores" (Grandviewresearch.com, 2023)..
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[Audio] Now let us discuss the most significant benefit of Aldi having an exclusive band wine. Shiraz, annual net sales in 2022 were $156 million Cabernet Sauvignon, annual net sales $2575 million Pinot Grigio annual net sales reached $1299 million And Moscato sales reached $793 million. In 2022 E&J Gallo Winery sold over 582 million U.S. Dollars. Based on the below report, the US wine market has an expected growth rate of 6.8% revenue forecast of 115.03 billion (Conway,2022)..