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“Nigeria’s Most Extensive 
Youth Engagement Platform & 
Consistent Football League”

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815/15,875,250
200+ universities/
1.9 million students

1.6 million applicants,
45 million+ alumni

*this number excludes postgraduate students, distance 
learning students and the extended university ecosystem 
including academic and non-academic staff, commercial 
retailers as well as prospective applicants

Sources: 
jamb.gov.ng 
nuc.edu.ng
https://www.premiumtimesng.com
https://www.nuga.com.ng/
http://uis.unesco.org/country/NG
hiflng.com

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
Nigeria’s biggest collegiate football 
platform in participation,
coverage/visibility and reach


In the last 3 active seasons, the 
League featured 75 top Nigerian 
universities across 27 major cities. The 
Super Four was broadcast nationally 
and continentally.by SuperSport


Talent exposure and coverage 
during games with an average 
attendance of 6,000 persons per 
game.


HiFL has been identified and reported by the International University Sports 
Federation (FISU); in partnership with LaLiga and the Nigerian University Games 
Association (NUGA)


Ownership of 39 top collegiate 
team brands and access to 
others. 50+ Teams by 2022

“Nigeria’s Youth Engagement 
Platform of the Year”

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Over 60+Scholarships have been 
awarded to all members of the HiFL 
2018  & 2019 winning teams – the 
University of Agriculture, Makurdi 
(UAM Tillers) & University of Calabar 
(UNICAL Malabites)

Nigeria’s 1st and only International 
Collegiate Coaching Clinic in 
partnership with Manchester City 
FC. Plan is to continue this activity

Professional career pathways for 
18+ collegiate football talents to
foreign and local football clubs 
since inception

Pioneered Nigeria Collegiate 
signups 3,000+ Volunteer signups,
1,000+ Volunteer engagement

Introduction of HiFL Sports & 
Variety Show on TV, Radio and 
Online this includes , SuperSport, 
NTA Network, Brila Network etc.

Distinguished Awards from the 
National Sports Festival, National 
Institute of Sports and Marketing 
Edge

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School: University of Agriculture, Markurdi

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Committee of
Vice-Chankéll&s
of Nigerian Universities
Serving Nigerian "

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100% Private ownership: 
PACE Sports and Entertainment 
Marketing

For proper alignment and national 
representation for optimum coverage 
optimisation (in scale and scope), the 
league is divided into two 
conferences;

• COASTAL (Southern Conference)
• SAHEL (Northern Conference)

Scene 8

2018 National 
Sports’ Festival 
(NSF) Special 
Honors Award

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Background and experience of the 
promoters in navigating successful 
projects and brand positioning in 
West and Central Africa.

End-to-end finance and technical 
management overseen by PACE Sports 
ensure there is NO disruptions and 
commitments to sponsors are upheld.

The exclusive partnership with NUGA 
and the gaps of the local Nigerian 
football league has given HiFL a quasi-
monopoly of opportunities.

The buy-in of all institutional 
stakeholders including the National 
Universities Commission (NUC), Nigeria 
Football Federation (NFF) and the 
Committee of Vice Chancellors (CVC).

Proof of concept and critical national 
acceptance/followership through the 
successful ongoing execution of HiFL. 
No missed games and very fixed 
schedules even at its 3rd season.

Engagement of experienced consultants; 
experiential, media, technical and marketing 
communications and the use of an agency-
activation model has made the league very 
sustainable with visually appealing content 
fit for global consumption.

Over 200 games played (average of 
70 games per year). Each on time 
and in full.

Exclusive ownership of opportunities 
across Nigerian Collegiate sports 
including merchandising, rights (media 
and image), talent management, 
licensing etc.

Exciting marketing and brand 
building campaigns and activations 
to grow the HiFL Master brand and its 
University team brands.

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2020 was a mixed bag filled with its highs such
as the 2020 International press conference and
lows punctuated by the wide reaching effects of
the
global
pandemic
and
the
resulting

As a league, we had to innovate and re-create
newer and more exciting ways to stay connected
with our base especially as we had to stay apart
so we could come together at a safer time.

Consequently
while
keeping
safe,
we
stayed

connected by pioneering a series of value-driven,
interactive initiatives to further consolidate the
strides
that
we
have
recorded
in
Nigeria’s

collegiate sports culminating by the celebration
of Nigeria’s first International Day of University
Sport Celebration on September 20.

Nigeria’s first virtual collegiate football competition

Sequence of online sessions created to empower critical

HiFL stakeholders by engaging experts on pertinent

Scene 11

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GLOBAL
Invitational
(in Nigeria/SA)
VARSITY
HiFL-Varsity Football Tour
(in Nigeria/SA)
HiFL
All-Stars
HiFL
Champions
vs
OR
vs
Varsity
Football
All -Stars
Varsity
Football
Champions
HiFL All-stars
or
Champions
OR
Varsity
Football VS
All-Stars or
Champions
SA
University
Teams
Nigerian
University
Teams
Continental Football Showcase
(32 games/16 countries/2weeks)
A private sector-led
continental collegiate
football competition
for Africa, in
partnership with
FASU/CAF

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•
Activation covering over 50+ 
schools in 20+ Cities

•
60+ activation days and 270+ 
activation hours

•
60+ scholarships and 18+ 
professional placements

•
Largest student volunteer force in 
Africa: 3,000+ students signed-on

•
25million+ in audience 
(Student and alumni, 
including diaspora 
engagement)

•
Addition: HiFL Women’s 
championship; HiBL and 4 others

•
Global outreach with other 
countries starting with South Africa

•
Ecosystem with an investment 
opportunity (PPP) of over N1.75b

•
Very consistent sector with 
continuity stance of over 50 years

•
9 months TV, Radio and Online 
coverage

•
3 months post league residual 
brand visibility and association

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7 Talabi Street, Off Adeniyi Jones, Ikeja, 
Lagos.

PowerPoint Presentation

Scene 0

avatar

International University Sports 
Federation

Nigeria's Youth Engagement 
Platform of the Year

International 
Collegiate Coaching Clinic

University of Calabar
State: Cross River
Past Champions

Executive Management Board
Main Organising Committees

Teams
Local Organising Committees
LEAGUE MANAGEMENT
OWNERSHIP STRUCTURE

Recognitions
2018 National 
Sports' Festival

NSF) Special 
Honors Award
2019 Innovative 
Sports Promoting
Initiative of the Year
Award
2019 Youth 
Engagement
Platform of the
Year

International Day of University
Sport Celebration

HiFL 2021
International Press
Conference
Team

Semi
Finals
Super 
Four
League Review/
Stakeholder Report
The Elite 
Awards

PowerPoint Presentation

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