Part I. Final Project Report Presentation Slides Group 60 Gies College of Business MBA 542: Digital Marketing Analytics July 9, 2024

[Audio] We will be discussing the. Part I. Final Project Report Presentation Slides Group 60 Gies College of Business MBA 542: Digital Marketing Analytics July 9, 2024.

[Audio] T-Mobile has achieved its position as the second largest wireless carrier through strategic mergers innovative marketing and competitive pricing. The company's unique selling point is its innovative and disruptive marketing strategies which have consistently set it apart from competitors like Verizon and AT&T. T-Mobile's Un-carrier strategy which breaks traditional industry norms has been a significant factor in attracting and retaining customers. In addition to its strong market position T-Mobile is also a growth leader and 5G pioneer. The company has been at the forefront of the 5G rollout providing extensive coverage and high-speed internet which is a critical competitive advantage. Continuous investment in network infrastructure has positioned T-Mobile as a reliable and high-quality service provider. The company's focus on customer experience through enhanced customer support and innovative service plans has been pivotal in maintaining high customer satisfaction and loyalty. We have compiled a table that highlights T-Mobile's success in several key areas. The table shows that T-Mobile has achieved the fastest growth among U-S carriers has successfully completed M&A transactions is a 5G service winner leads in marketing innovation and has a great comeback story. T-Mobile's data and (A I ) driven strategy has been instrumental in its success. Overall T-Mobile has been a market winner in the last 10 years due to its innovative and disruptive marketing data evolution and strategic mergers. We believe that T-Mobile's continued focus on innovation and customer experience will enable it to maintain its position as a leader in the wireless industry..

[Audio] T-Mobile competes with Verizon and AT&T in network coverage pricing customer care and customer focus innovation. Our commitment to customer-focused innovations sets us apart from our competitors and drives customer loyalty and retention. Our ongoing efforts to improve network coverage especially in rural and underserved areas will further enhance our competitive position and drive growth opportunities. Our focus on loyalty programs and bundled services ensures customer retention while our commitment to strategic acquisitions helps us expand our network and reach new customers..

[Audio] Discuss UnCarrier Disruption Strategy for T-Mobile Focus on transparent and flexible plans Clear contracts Eliminating hidden fees No-roaming costs Customizable data plans Family sharing options Saturation in wireless market Differentiation and value-added services Challenges of integration of Sprint and U S Cellular Lack of (A-I ) application Growth opportunities Streaming video and subscription services 5G wireless home internet IoT Improve profitability Enhance services for business customers Key element of success in digital marketing analytics industry Overturn traditional models Capitalize on new opportunities Stay competitive Achieve significant customer loyalty..

[Audio] Our final project report on T-Mobile's digital marketing analytics presents our strategies for improving customer experience on Reddit. Our first strategy involves developing targeted communication campaigns for 5G and rural coverage improvements leveraging brand awareness to enhance customer experience and loyalty. We recommend proactively engaging with the Reddit community using digital measurement tools for sentiment analysis analyzing engagement rates to optimize customer interaction strategies and integrating monitoring communication and adjustments for customer loyalty. We will track our progress using community engagement performance metrics and communication campaigns to gauge the effectiveness of our strategies and meet our goals. We believe that implementing these strategies will improve T-Mobile's brand perception and enhance the customer experience on Reddit..

[Audio] We have analyzed the higher education customers and found that they tend to be female and located in urban areas. They also have higher incomes and are more likely to use social media platforms. These insights can be used to develop more effective marketing strategies for higher education institutions. By targeting urban areas with a higher percentage of female customers institutions can create more appealing and effective marketing campaigns. Additionally understanding the higher incomes and social media usage of higher education customers can help institutions create more targeted and effective advertising campaigns..

[Audio] We will discuss T-Mobile's Digital Marketing Strategy and Targeted Offers in detail. We will use a table to show how T-Mobile's strategy works. We will discuss how T-Mobile can increase brand-awareness win Z-M-O-T and track effectiveness through analytics. We will also talk about T-Mobile's targeted offers like discounts for AT&T customers who switch to T-Mobile..

[Audio] T-Mobile's strategic positioning and innovative approaches have yielded several key insights into their business. By focusing on network coverage customer-focused innovation and enhancing the customer experience T-Mobile can continue to lead in the competitive wireless market..

[Audio] Our final project report analyzes various concepts of Digital Marketing Analytics. Today we'll focus on the implementation of these concepts. We have implemented strategies aimed at measuring and improving brand perception among customers detailed in slide 5 under Enhancing Customer Experience. Additionally we utilized metrics to evaluate the effectiveness of strategies implemented digitally highlighted in slide 5 under Enhancing Customer Experience. Finally we referenced the critical moment when a customer researches a product or service online before making a purchase decision identified as pivotal for growth opportunities. We followed a table that included the following concepts: Consumer Decision Journey (C-D-J--) Brand Lift Measures Digital Measurement Zero Moment of Truth Marketing Analytics Process (M-A-P--).

[Audio] T-Mobile the second-largest wireless carrier in the US focuses on strategic mergers innovative marketing competitive pricing and Un-carrier strategy. Their significant network expansions in 5G have solidified their market position with a strong focus on customer care and transparent pricing. They have identified growth opportunities in streaming video 5G wireless home internet IoT markets and targeting high-education customers through digital marketing and targeted offers. To enhance customer experience T-Mobile is strengthening customer loyalty by improving network quality and coverage refining customer service and utilizing data-driven insights for personalized services. However challenges remain including ensuring a smooth integration of Sprint and U S Cellular as they continue to grow and expand their operations. T-Mobile's weaknesses need improvement include enhancing network coverage developing 5G and 6G applications optimizing network operations and enhancing customer experience. By leveraging their strengths and addressing these challenges T-Mobile is well-positioned for continued growth and success in the competitive wireless market..

[Audio] We presented the final project report for our MBA 542: Digital Marketing Analytics course. Our group comprises of . Our presentation is divided into two parts: Part I and Part II. Part I focuses on the insights gained from data analysis as well as recommendations for the client. We conducted research and executed the recommendations for the client's current situation. We presented the recommendations based on the data analysis and recorded the presentation as well as the assignment submission. In Part II we discuss job distribution for the client..