Name: Part I. Final Project Report Presentation Slides Group 60 Gies College of Business MBA 542: Digital Marketing Analytics July 9, 2024
Uploaded: 2024-07-08
Duration: 8 min 37 s
Description: We will be discussing the. Part I. Final Project Report Presentation Slides Group 60 Gies College of Business MBA 542: Digital Marketing Analytics July 9, 2024.

[Audio] We will be discussing the. Part I. Final Project Report Presentation Slides Group 60 Gies College of Business MBA 542: Digital Marketing Analytics July 9, 2024. 

Scene 1

Part I. Final Project Report Presentation Slides


Group 60

Gies College of Business

MBA 542: Digital Marketing Analytics

July 9, 2024

[Audio] T-Mobile has achieved its position as the second largest wireless carrier through strategic mergers innovative marketing and competitive pricing. The company's unique selling point is its innovative and disruptive marketing strategies which have consistently set it apart from competitors like Verizon and AT&T. T-Mobile's Un-carrier strategy which breaks traditional industry norms has been a significant factor in attracting and retaining customers. In addition to its strong market position T-Mobile is also a growth leader and 5G pioneer. The company has been at the forefront of the 5G rollout providing extensive coverage and high-speed internet which is a critical competitive advantage. Continuous investment in network infrastructure has positioned T-Mobile as a reliable and high-quality service provider. The company's focus on customer experience through enhanced customer support and innovative service plans has been pivotal in maintaining high customer satisfaction and loyalty. We have compiled a table that highlights T-Mobile's success in several key areas. The table shows that T-Mobile has achieved the fastest growth among U-S carriers has successfully completed M&A transactions is a 5G service winner leads in marketing innovation and has a great comeback story. T-Mobile's data and (A I ) driven strategy has been instrumental in its success. Overall T-Mobile has been a market winner in the last 10 years due to its innovative and disruptive marketing data evolution and strategic mergers. We believe that T-Mobile's continued focus on innovation and customer experience will enable it to maintain its position as a leader in the wireless industry.. 

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T-Mobile 2nd Largest wireless carrier in US after Verizon No. 1 growth in US carrier, leading 5G service provider Market winner in last 10 years due to innovative and disruptive marketing and data evolution

T-Mobile acquire USCellelar https://www.rvmobileinternet.com/t-mobile-announces-acquisition-of-uscellular-deal-will-close-in-2025/ T-Mobile is the Winner https://seekingalpha.com/article/4675864-forget-doubters-t-mobile-stock-still-winner

Fastest Growth Successful M&A 5G Service Winner Leading Marketing Innovation Great Comeback Story  Data and AI Driven Strategy

Mobile
VOICEST*EAM
SUNCOM
Mobile
19.7 szd«rbers

[Audio] T-Mobile competes with Verizon and AT&T in network coverage pricing customer care and customer focus innovation. Our commitment to customer-focused innovations sets us apart from our competitors and drives customer loyalty and retention. Our ongoing efforts to improve network coverage especially in rural and underserved areas will further enhance our competitive position and drive growth opportunities. Our focus on loyalty programs and bundled services ensures customer retention while our commitment to strategic acquisitions helps us expand our network and reach new customers.. 

Scene 3

T-Mobile current situation


Market Competition

T-Mobile Verizon AT&T Network Coverage


 Pricing


 Customer Care *


 Customer focus Innovation *
(5G, Speed etc.)

Customer Retention: Focus on loyalty programs and bundled services. Rural Coverage: Ongoing challenge to provide consistent service in less populated areas.

PCMAG https://www.pcmag.com/articles/readers-choice-2024-mobile-phone-and-service-providers Telecoms https://www.telecoms.com/5g-6g/t-mobile-batters-rivals-in-us-performance-ranking

Competitive Pricing Network Strength Innovative Services Customer Experience Strategic Acquisitions Growth Opportunities

[Audio] Discuss UnCarrier Disruption Strategy for T-Mobile Focus on transparent and flexible plans Clear contracts Eliminating hidden fees No-roaming costs Customizable data plans Family sharing options Saturation in wireless market Differentiation and value-added services Challenges of integration of Sprint and U S Cellular Lack of (A-I ) application Growth opportunities Streaming video and subscription services 5G wireless home internet IoT Improve profitability Enhance services for business customers Key element of success in digital marketing analytics industry Overturn traditional models Capitalize on new opportunities Stay competitive Achieve significant customer loyalty.. 

Scene 4

New Opportunity

 



UnCarrier Strategy Disruption

 



Threat

 



Weakness

Streaming video service & subscription 5G wireless home internet on new horizon space in broadband Internet of Things specially on connected vehicles and Business

Network quality and geographic coverage 5G, 6G applications and user cases Slowing ROI per bit Lagging in higher education customers  compared to AT&T, Verizon.

Overturn the traditional subsidy model Break rules on roaming cost and data plans Enable consumer freedom with clear contracts Achieve marketing success with UnCarrier 1-4 stages

Wireless market saturation over 100% Integration challenges with U.S. Cellular Low pricing alone isn't enough Lack of AI application, becoming a utility channel for mobile internet and GenAI

Market Disruption Threat New Opportunity Weakness

[Audio] Our final project report on T-Mobile's digital marketing analytics presents our strategies for improving customer experience on Reddit. Our first strategy involves developing targeted communication campaigns for 5G and rural coverage improvements leveraging brand awareness to enhance customer experience and loyalty. We recommend proactively engaging with the Reddit community using digital measurement tools for sentiment analysis analyzing engagement rates to optimize customer interaction strategies and integrating monitoring communication and adjustments for customer loyalty. We will track our progress using community engagement performance metrics and communication campaigns to gauge the effectiveness of our strategies and meet our goals. We believe that implementing these strategies will improve T-Mobile's brand perception and enhance the customer experience on Reddit.. 

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What Should T-Mobile do

Enhancing Customer Experience

Community Engagement: Actively engage with the Reddit community by responding to posts. Performance Metrics: Implement digital measurement tools to track the initiative’s effectiveness.

“Reddit Search Results for "T-Mobile coverage complaints"

Community Engagement Performance Metrics Communication Campaigns

[Audio] We have analyzed the higher education customers and found that they tend to be female and located in urban areas. They also have higher incomes and are more likely to use social media platforms. These insights can be used to develop more effective marketing strategies for higher education institutions. By targeting urban areas with a higher percentage of female customers institutions can create more appealing and effective marketing campaigns. Additionally understanding the higher incomes and social media usage of higher education customers can help institutions create more targeted and effective advertising campaigns.. 

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Target Data Analysis Higher Education Customers

Target: 
 Higher Education Customers
 Data shows:
 T-Mobile has a 34% to 57% market gap in relation to AT&T
 Higher Education Customers:
 Earn over $100K on average Able to upgrade devices more frequently Incest in higher-tier voice and data plans

EDUCATION LEVEL BREAKDOWN
Bachelor degree or equivalent Master degree or equivalent
Doctoral degree or equivalent
3%
VERIZON WIRELESS
T-MOBILE
AT&T
9%
2
26%

Sources: Statista Consumer Insights Global as of February 2024

[Audio] We will discuss T-Mobile's Digital Marketing Strategy and Targeted Offers in detail. We will use a table to show how T-Mobile's strategy works. We will discuss how T-Mobile can increase brand-awareness win Z-M-O-T and track effectiveness through analytics. We will also talk about T-Mobile's targeted offers like discounts for AT&T customers who switch to T-Mobile.. 

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Strategy Digital Marketing  Targeted Offers

Strategy:  Engage T-Mobile's Target Customers where they are Through Digital Marketing we can: Target a specific segment of the market in specific regions Increase brand-awareness  Win the ZMOT Track effectiveness through analytics Targeted Offers: Discounts for AT&T customers who switch to T-Mobile

Online
Stores
Social
Media
Streaming
Services
Music
Portals
Online
Editorial
websites
& apps
Video
Portals

[Audio] T-Mobile's strategic positioning and innovative approaches have yielded several key insights into their business. By focusing on network coverage customer-focused innovation and enhancing the customer experience T-Mobile can continue to lead in the competitive wireless market.. 

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T-Mobile's strategic positioning and innovative approaches have yielded several key insights: Market Position: T-Mobile is the second-largest wireless carrier in the US due to strategic mergers, innovative marketing, and competitive pricing.  Network Coverage: Significant expansions, including the acquisition of U.S. Cellular. Customer Care: High rankings in customer care reflect T-Mobile's commitment to excellent service. Utilizing social media for real-time support enhances customer satisfaction. Customer-Focused Innovation: Leading in 5G technology and the "Un-Carrier" movement.  Recent Acquisitions: The acquisition of U.S. Cellular, expected to close in 2025, will improve rural coverage and service reliability. Threats and Opportunities: Low Price Limitations: Balance competitive pricing with high-quality service and innovation. Growth Opportunities: Capitalize on streaming video, 5G wireless home internet, IoT markets, and target high-education customers through digital marketing and targeted offers. Enhance Customer Experience: Strengthen customer loyalty by improving network quality and coverage, refining customer service, and utilizing data-driven insights for personalized services. Weaknesses Needing Improvement: Enhance network quality and coverage, develop 5G and 6G applications, optimize network operations, and improve services for business customers. By leveraging these insights, T-Mobile can continue to innovate and lead in the competitive wireless market.

Market Position Growth Opportunities Enhance Customer Experience

[Audio] Our final project report analyzes various concepts of Digital Marketing Analytics. Today we'll focus on the implementation of these concepts. We have implemented strategies aimed at measuring and improving brand perception among customers detailed in slide 5 under Enhancing Customer Experience. Additionally we utilized metrics to evaluate the effectiveness of strategies implemented digitally highlighted in slide 5 under Enhancing Customer Experience. Finally we referenced the critical moment when a customer researches a product or service online before making a purchase decision identified as pivotal for growth opportunities. We followed a table that included the following concepts: Consumer Decision Journey (C-D-J--) Brand Lift Measures Digital Measurement Zero Moment of Truth Marketing Analytics Process (M-A-P--). 

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Concepts Used
 Marketing Analytics Process (MAP): Analyzed customer feedback and market data to gain insights into consumer behavior and market trends, as shown in slide 2. Consumer Decision Journey (CDJ): Focused on understanding the stages customers go through from awareness to purchase and loyalty, particularly emphasizing the loyalty loop for customer retention, detailed in slide 3 under "Market Competition.“ Brand Lift Measures: Strategies aimed at measuring and improving brand perception among customers, demonstrated in slide 5 under "Enhancing Customer Experience.“ Digital Measurement: Metrics used to evaluate the effectiveness of strategies implemented digitally, highlighted in slide 5 under "Enhancing Customer Experience.“ Zero Moment of Truth: Referenced the critical moment when a customer researches a product or service online before making a purchase decision, identified as pivotal for growth opportunities, discussed in slides 6 and 7.

Concepts CDJ Brand Lift Measures
 Digital Measurement Zero Moment of Truth
 MAP

[Audio] T-Mobile the second-largest wireless carrier in the US focuses on strategic mergers innovative marketing competitive pricing and Un-carrier strategy. Their significant network expansions in 5G have solidified their market position with a strong focus on customer care and transparent pricing. They have identified growth opportunities in streaming video 5G wireless home internet IoT markets and targeting high-education customers through digital marketing and targeted offers. To enhance customer experience T-Mobile is strengthening customer loyalty by improving network quality and coverage refining customer service and utilizing data-driven insights for personalized services. However challenges remain including ensuring a smooth integration of Sprint and U S Cellular as they continue to grow and expand their operations. T-Mobile's weaknesses need improvement include enhancing network coverage developing 5G and 6G applications optimizing network operations and enhancing customer experience. By leveraging their strengths and addressing these challenges T-Mobile is well-positioned for continued growth and success in the competitive wireless market.. 

Scene 10

T-Mobile's strategic mergers, innovative marketing, competitive pricing, and the "Un-carrier" strategy have established it as the second-largest wireless carrier in the US. Significant network expansions, particularly in 5G, with a strong focus on customer care and transparent pricing, have solidified T-Mobile's market position.
 Growth Opportunities: Capitalize on streaming video, 5G wireless home internet, IoT markets, and target high-education customers through digital marketing and targeted offers.
 Enhance Customer Experience: Strengthen customer loyalty by improving network quality and coverage, refining customer service, and utilizing data-driven insights for personalized services.
 Merger Challenges: Ensure smooth integration of Sprint and U.S. Cellular.
 Weaknesses Needing Improvement: Enhance network coverage, develop 5G and 6G applications, optimize network operations, and enhance Customer Experience.
 By leveraging these strengths and addressing these challenges, T-Mobile is well-positioned for continued growth and success in the competitive wireless market.

Strategies Growth Opportunities Customer Experience

[Audio] We presented the final project report for our MBA 542: Digital Marketing Analytics course. Our group comprises of . Our presentation is divided into two parts: Part I and Part II. Part I focuses on the insights gained from data analysis as well as recommendations for the client. We conducted research and executed the recommendations for the client's current situation. We presented the recommendations based on the data analysis and recorded the presentation as well as the assignment submission. In Part II we discuss job distribution for the client.. 

Scene 11

(Olin, C. - Research and review, What Insights from data support recommendation?)   (Abulebdeh, O. - Presentation Structure, What should the client do?) 
 (Sun, S. - Research and execution, What is the client's current situation? ) 
 (Chen, D. - Research and execution, What is the client's current situation? )
 (Naranjo, A - Research and execution, What should the client do? Presentation Recording and Assignment submission )

 Part I. Final Project Report Presentation Slides


Group 60

Gies College of Business

MBA 542: Digital Marketing Analytics

July 9, 2024 


Scene 0

avatar

T-Mobile has achieved its position as the second largest wireless carrier through strategic mergers
 innovative marketing
 and competitive pricing. The company's unique selling point is its innovative and disruptive marketing strategies
 which have consistently set it apart from competitors like Verizon and AT&T. T-Mobile's Un-carrier strategy
 which breaks traditional industry norms
 has been a significant factor in attracting and retaining customers. In addition to its strong market position
 T-Mobile is also a growth leader and 5G pioneer. The company has been at the forefront of the 5G rollout
 providing extensive coverage and high-speed internet
 which is a critical competitive advantage. Continuous investment in network infrastructure has positioned T-Mobile as a reliable and high-quality service provider. The company's focus on customer experience
 through enhanced customer support and innovative service plans
 has been pivotal in maintaining high customer satisfaction and loyalty. We have compiled a table that highlights T-Mobile's success in several key areas. The table shows that T-Mobile has achieved the fastest growth among U-S carriers
 has successfully completed M&A transactions
 is a 5G service winner
 leads in marketing innovation
 and has a great comeback story. T-Mobile's data and (A I ) driven strategy has been instrumental in its success. Overall
 T-Mobile has been a market winner in the last 10 years due to its innovative and disruptive marketing
 data evolution
 and strategic mergers. We believe that T-Mobile's continued focus on innovation and customer experience will enable it to maintain its position as a leader in the wireless industry.

 T-Mobile acquire USCellelar https://www.rvmobileinternet.com/t-mobile-announces-acquisition-of-uscellular-deal-will-close-in-2025/ T-Mobile is the Winner https://seekingalpha.com/article/4675864-forget-doubters-t-mobile-stock-still-winner


slide2-hotlink3

T-Mobile competes with Verizon and AT&T in network coverage
 pricing
 customer care
 and customer focus innovation.
                                     Our commitment to customer-focused innovations sets us apart from our competitors and drives customer loyalty and retention.
                                     Our ongoing efforts to improve network coverage
 especially in rural and underserved areas
 will further enhance our competitive position and drive growth opportunities.
                                     Our focus on loyalty programs and bundled services ensures customer retention
 while our commitment to strategic acquisitions helps us expand our network and reach new customers.

 PCMAG https://www.pcmag.com/articles/readers-choice-2024-mobile-phone-and-service-providers Telecoms https://www.telecoms.com/5g-6g/t-mobile-batters-rivals-in-us-performance-ranking

slide3-hotlink62

Discuss UnCarrier Disruption Strategy for T-Mobile
 Focus on transparent and flexible plans
 Clear contracts
 Eliminating hidden fees
 No-roaming costs
 Customizable data plans
 Family sharing options
 Saturation in wireless market
 Differentiation and value-added services
 Challenges of integration of Sprint and U S  Cellular
 Lack of (A-I ) application
 Growth opportunities
 Streaming video and subscription services
 5G wireless home internet
 IoT
 Improve profitability
 Enhance services for business customers
 Key element of success in digital marketing analytics industry
 Overturn traditional models
 Capitalize on new opportunities
 Stay competitive
 Achieve significant customer loyalty.

Our final project report on T-Mobile's digital marketing analytics presents our strategies for improving customer experience on Reddit. Our first strategy involves developing targeted communication campaigns for 5G and rural coverage improvements
 leveraging brand awareness to enhance customer experience and loyalty. We recommend proactively engaging with the Reddit community using digital measurement tools for sentiment analysis
 analyzing engagement rates to optimize customer interaction strategies
 and integrating monitoring
 communication
 and adjustments for customer loyalty. We will track our progress using community engagement performance metrics and communication campaigns to gauge the effectiveness of our strategies and meet our goals. We believe that implementing these strategies will improve T-Mobile's brand perception and enhance the customer experience on Reddit.

We have analyzed the higher education customers and found that they tend to be female and located in urban areas. They also have higher incomes and are more likely to use social media platforms. These insights can be used to develop more effective marketing strategies for higher education institutions. By targeting urban areas with a higher percentage of female customers
 institutions can create more appealing and effective marketing campaigns. Additionally
 understanding the higher incomes and social media usage of higher education customers can help institutions create more targeted and effective advertising campaigns.

 Sources: Statista Consumer Insights Global as of February 2024

slide6-hotlink14

We will discuss T-Mobile's Digital Marketing Strategy and Targeted Offers in detail. We will use a table to show how T-Mobile's strategy works. We will discuss how T-Mobile can increase brand-awareness
 win Z-M-O-T and track effectiveness through analytics. We will also talk about T-Mobile's targeted offers like discounts for AT&T customers who switch to T-Mobile.

slide7-hotlink10

T-Mobile's strategic positioning and innovative approaches have yielded several key insights into their business. By focusing on network coverage
 customer-focused innovation
 and enhancing the customer experience
 T-Mobile can continue to lead in the competitive wireless market.

Our final project report analyzes various concepts of Digital Marketing Analytics. Today
 we'll focus on the implementation of these concepts. We have implemented strategies aimed at measuring and improving brand perception among customers
 detailed in slide 5 under Enhancing Customer Experience. Additionally
 we utilized metrics to evaluate the effectiveness of strategies implemented digitally
 highlighted in slide 5 under Enhancing Customer Experience. Finally
 we referenced the critical moment when a customer researches a product or service online before making a purchase decision
 identified as pivotal for growth opportunities. We followed a table that included the following concepts:  Consumer Decision Journey (C-D-J--)  Brand Lift Measures  Digital Measurement  Zero Moment of Truth  Marketing Analytics Process (M-A-P--)

T-Mobile
 the second-largest wireless carrier in the US
 focuses on strategic mergers
 innovative marketing
 competitive pricing
 and Un-carrier strategy. Their significant network expansions in 5G have solidified their market position
 with a strong focus on customer care and transparent pricing. They have identified growth opportunities in streaming video
 5G wireless home internet
 IoT markets
 and targeting high-education customers through digital marketing and targeted offers. To enhance customer experience
 T-Mobile is strengthening customer loyalty by improving network quality and coverage
 refining customer service
 and utilizing data-driven insights for personalized services. However
 challenges remain
 including ensuring a smooth integration of Sprint and U S  Cellular as they continue to grow and expand their operations. T-Mobile's weaknesses need improvement include enhancing network coverage
 developing 5G and 6G applications
 optimizing network operations
 and enhancing customer experience. By leveraging their strengths and addressing these challenges
 T-Mobile is well-positioned for continued growth and success in the competitive wireless market.

We presented the final project report for our MBA 542: Digital Marketing Analytics course. Our group comprises of . Our presentation is divided into two parts: Part I and Part II. Part I focuses on the insights gained from data analysis
 as well as recommendations for the client. We conducted research and executed the recommendations for the client's current situation. We presented the recommendations based on the data analysis and recorded the presentation
 as well as the assignment submission. In Part II
 we discuss job distribution for the client.