MPM703 – Business Strategy & Analysis T1 2022

MPM703 – Business Strategy & Analysis T1 2022. GROUP NUMBER 19 JASLEEN KAUR Student ID : 218457695 ZOHA Student ID : 219607993 TIRTHANKAR BANIK Student ID : 219396743.

TOC. Slide 3: Introduction Slide 4 to 8: Factors Rex Airlines should consider for international expansion to Asia Slide 9 to 10: Strategic Recommendations Slide 11: Conclusion Slide 12: Reference List.

Introduction. International business is effective to gain global footprints and target newer markets (Buckley, Enderwick & Cross, 2018) Rex Airlines has over 1000 employees and was established in the year 2002 in Mascot, New South Wales (Linked In, 2022). This presentation will aim to highlight the factors before the international expansion to Asia and amplify strategic recommendations.

Factors Rex Airlines should consider for international expansion to Asia.

Contd.. In Asia, the major religions used by inhabitants reside in Hinduism, Buddhism and Islam ( worldatlas , 2022) Christianity is spoken by minorities in the continent In Australia, the direct effect of colonisation has resulted in the mass observance and following of Christianity ( worldatlas , 2022)..

Contd.. The Asian region has formed the democracies, capitals and societal structures according to the guidance of political figures Australia has an individualistic culture where individuals are directed to fulfil their respective needs and rarely contribute to the societal needs ( hofstede -insight, 2022) In the continent of Asia, corruption of high in several nations that have adversely affected the economic development of the region Australia has a higher corruption index of 73 points ( tradingeconomics , 2022).

Contd.. The Asian region has a culmination of numerous currencies like the Rupee, Riel and Singapore Dollar ( economictimes , 2022). In Australia, the Australian Dollar is used by natives Asia can be signified as the largest continent on the entire globe and has over 17 million square miles of area (worlddata.info, 2022) Australia is the 6 th largest country and is occupied by 692,024 square kilometres ( ga.gov.au, 2022).

Contd.. Both the regions have a well-knit infrastructure for the operations of the airline sector. Asia has a saturated market of airlines namely All Singapore Airlines, Japan Airlines, EVA Air, Bangkok Airways Rex Airlines needs to divert its revenue of 116 million USD to gain growth in Asia.

Strategic Recommendations. Rex airlines can hire local employees and provide initial discounts and free meals for promoting effective marketing initiatives to mitigate language differences It can provide training to employees and create holidays and time offs for the religious practices Dedicated customer service can be effective to help the brand understand the habits and culture of the target market.

Contd.. It can create anti-bribery and anti-corruption rules and policies for employees and conduct training to aware of the same Rex Airlines can enter into a joint venture to mitigate the issues due to the lack of common currency..

Conclusion. The above presentation stated the differences present in the operational environment of Australia The CAGE framework has helped in the derivation of the cultural, administrative, geographical and economic spheres It can face threats due to the lack of common currency and corruption in the Asian market..

Reference List. Buckley, P. J., Enderwick , P., & Cross, A. R. (Eds.). (2018). International business . Oxford University Press. Buckley, P., & Casson , M. (2019). Decision-making in international business. Journal of International Business Studies , 50 (8), 1424-1439. Retrieved from: https://eprints.whiterose.ac.uk/145160/3/JIBS%20paper.pdf Cote, C., Estrin , S., Meyer, K. E., & Shapiro, D. (2020). COVID-19 and the dynamics of distance in international business. Academy of International Business Insights , 20 (3). Retrieved from: http://eprints.lse.ac.uk/107938/2/C_t_covid_19_and_dynamics_of_distance_in_international_business_published.pdf.

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