HEALTH CAFÉ BUSINESS DEVELOPMENT IMPLEMENTING COMMUNICATION PROTOCOLS Author: Geni Newman Date: 08.01.24 EFFECTIVE COMMUNICATION FOR MANAGERS AND SUPERVISORS.
AGENDA • Introduction • Internal Communication Protocol • External Communication Protocol • Tips & Tricks for Respectful Communication • Digital Communication Guidelines (Facebook) • Conclusion.
INTRODUCTION At Bounce Fitness, we are entering an exciting new phase in business growth – the introduction of Bounce Healthy Cafes into our fitness centres. This presentation will provide you with the skills and knowledge required to communicate with your staff regarding this expansion into a new adventure. 3.
INTERNAL COMMUNICATION PROTOCOLS.
INTERNAL COMMUNICATION 5 Use clear and concise language to explain: • How the Bounce Healthy Café will be incorporated into the gym • How staff workloads and staffing levels will be affected • How financial stakeholders will be affected.
COMMUNICATION CHANNELS 6 • Initial email • Send all internal stakeholders the Bounce Healthy Café Viability Study report • General meeting at each gym.
EXTERNAL COMMUNICATION PROTOCOLS.
EXTERNAL COMMUNICATION 8 Use clear and concise language to explain to our clients: • How the Bounce Healthy Café will be incorporated into the gym • How this new offering will benefit them.
COMMUNICATION CHANNELS 9 • Initial email, providing information on how they can access the Bounce Healthy Café Viability Study report • General meeting at each gym • Update the Bounce Fitness Brisbane Facebook page • Advertise in the local paper.
TIPS & TRICKS FOR RESPECTFUL COMMUNICATION.
11 At Bounce Fitness, all staff members follow professional communication etiquette, even when using digital communication. These include: • Using a proper greeting at the start of each email • Following proper grammar and correct sentence structures • Using polite language in all communication • Limiting the use of emojis • Avoiding assumptions about language proficiency • Being aware of cultural differences and customs.
DIGITAL COMMUNICATION GUIDELINES (FACEBOOK).
FACEBOOK COMMUNICATION GUIDELINES 13 • Proper grammar, spelling, and punctuation must still be used, though it may be more casual • Some emojis may be used, but these must be used sparingly • Slang may be used, but sparingly • Violent, aggressive, or otherwise inappropriate language must not be used • All spam messages on Facebook pages must be deleted. Do not respond • Internet “trolls” must be ignored. Do not respond. These accounts may be reported, if necessary..
CONCLUSION In conclusion, having effective communication protocols in place is essential for smooth interactions within and outside our organisation during the introduction of the Bounce Healthy Cafes into our gyms. Keep in mind that good communication is the key to success, and adopting these guidelines will contribute to a more pleasant and efficient environment during this exciting time. 14.
THANK YOU Geni Newman Communications Manager geni@bounce.com.au www.bounce.com.au.