Book Review: GEN-SPEAK Communication Strategies for the New Generational Mix at Work

Book Review: GEN-SPEAK Communication Strategies for the New Generational Mix at Work.

About the Author. Kira B Copperman is an award-winning researcher in workplace communication and a great subject-matter expert in intergenerational workplace communication. Copperman is also an executive coach, facilitator and keynote speaker..

Part 1: The Business Case for Addressing Generational Diversity.

Part 2: Understanding Each Generation. Traditionalists (born before 1946)* Baby Boomers (born 1946-1964) Generation X (born 1965-1980) Millennials (born 1981-1995) Generation Z (born after 1995) *Copperman recognizes the Traditionalist Generation but notes that “they are nearly non-existent in the workplace.”.

Part 2: Understanding Each Generation. Baby Boomers.

Part 2: Understanding Each Generation. Millennials.

Part 3: Practical Application in the Workplace. Many differences between generations and how companies should approach diversity. “Recognizing that diversity and finding ways to leverage the many strengths those generations bring to the table is a source of competitive advantage.” Companies must be intentional about diversification..

Part 3: Practical Application in the Workplace. Baby Boomers.

Part 3: Practical Application in the Workplace. Millennials.

Part 4: Action Planning. Practices to inspire leadership efforts to get the best results Know where to start. Create cross generational advisory panels. Customize the organization’s information sharing methods based on the generations being addressed. Be flexible..

Part 4: Action Planning. Moderately Priced Programs for Building Generational Competence.

Part 4: Action Planning. The Titanium Rule. Treat others as they want to be treated..

Final Comments. Good, easy to read book. Not a book on communication, as advertised Main focus is how employers can recognize difference between the generation and strategies they can implement to increase engagement. Gives advice on how to structure compensation, benefits and the workplace. As a book on generational competence, it succeeds. However, as a book on communication, “what we’ve got here is failure to communicate.”.

References. Copperman , K. B. (2018). GEN-SPEAK: Communication Strategies for the New Generational Mix at Work . USA: CreateSpace Independent Publishing Platform. Copperman , K. B. (2022, March 13). About. Retrieved from KBC Consulting: https://kbcconsult.com/about/ Open Access Government (2019). https://www.openaccessgovernment.org/2020 workforce Pearce, D., Pierson, F., & Dresner , H. (Screenwriters). (1967). Cool Hand Luke (Film). Warner Brothers..