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Performance Marketing strategy. Created by – Lalit MOHAN.
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User Behavior Analysis. Age Group – 20 – 35 Gender – Male (67%) Female (33%) Peak Time – 11 AM – 5PM.
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New Gaming app paid media performance Objective 1 – Focus on brand building for new game – Awareness, Consideration, conversion Objective 2 – Focus on performance marketing Strategies for CPA reduction – Objective 2.
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Pilot performance campaign Strategy. Develop Innovative Campaign to acquire gaming users Social media campaigns, Videos & all media assets developed around the same. Gaming user demography & their affinity targeted for better optimization. Selecting platforms for paid performance campaigns (Google, FB, Bing, Programmatic, Native, OTT, Affiliate, Emailers etc.) Influencer marketing to aware the gaming audience about the campaign & take them to our site. Remarket the audience that came to our app but does not perform any action. 1- Match the ad content with the audience 2- Optimize the ad targeting, - city, Brower, devices, affinity, gender etc. 3- setting up pixels accurately to measure the campaign performance & optimize accordingly. 4- set up retargeting & audience cohorts accordingly to scale up the campaigns. 5- Split test the ad creatives to check the creative performance 6- not using cold audiences & using warm audience to get more CTR 7- To improve the ad CTR with all parameters 8- More work on the video ads & video ads distribution. 9- Pay attention to ad fatigue 10- Minimize the amount of audience overlap in all platforms Paid platform optimization to reduce CPA.
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On Boarding Gaming Influencers & Affiliates to reach targeted Audiences.
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YouTube ads : True View & pre roll ads Not only quality, but quantity. We have seen that nuances in video content account for about 80% of the conversion impact on CPA campaigns. True View - only pay when a viewer watches for at least 30 seconds or to the end of the video (whichever is shorter) or clicks on a card or other elements of our in-stream creative. True View Video Discovery – only pay only when a viewer chooses to watch our video by clicking on the ad.
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pre-roll advertisement on YouTube videos Pre-roll ads can be used as a best digital trick to grab the attention of millions of potential customers..
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Use customer as endorsers on Social Media. Graphical user interface, website Description automatically generated.
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O DREAMII KOL vs MUM: DK meets Hitman! Join the Rs. 3 CRORE Mega Contest as the two captains battle! Will victory be yours?.