Automated Search Strategy Generation for Market Analysis Tool

[Audio] Hello, my name is David, I'll be presenting my project on creating an automated market analysis tool for trend.

[Audio] In a competitive marketplace, businesses need to keep a close eye on market trends and competitor actions. However, manually tracking this information is time-consuming and resource-intensive. This project seeks to simplify market analysis by automating the collection and analysis of relevant data, helping businesses stay informed and responsive..

[Audio] The main objective of this project is to create a tool that automates the process of gathering and analyzing market data. By pulling information from multiple sources, this tool can help businesses monitor industry trends, assess competitor activity, and respond to shifts in consumer sentiment..

[Audio] Let use 2 related tools out there in the market as a research example.

[Audio] First, we have Google Trends, which is widely used for tracking the popularity of search terms. Google Trends allows users to observe changes in search interest over time, offering insights into consumer demand and trending topics. For instance, brands can track seasonal spikes or drops in interest for keywords like 'electric vehicles' or 'sustainable fashion.' Strengths: "One advantage of Google Trends is that it provides real-time data, which allows businesses to react to emerging trends as they happen. It also allows filtering by location, so companies can identify where interest in certain topics is growing the fastest." Limitations: "However, Google Trends is limited to Google search data, which only reflects a portion of consumer interest and may miss important conversations happening on other platforms like social media..

[Audio] 2nd, Statista is a market research platform that offers a wide range of industry statistics and reports on consumer trends, market sizes, and industry forecasts. Strengths: Provides in-depth analysis and historical data across numerous industries, making it valuable for long-term strategic planning. Limitations: Requires a subscription for full access, and data updates may lag, making it less suitable for real-time market tracking ..

[Audio] The plan is create a product that help with Automated Search Strategy Generation for market analysis, it will feature Charts to view popularity, as well search result based on user input and sentiment analysis.

[Audio] The requirement for this project is collecting data from sources like Google Trends and Twitter to retrieve market mentions and sentiment. NLP processing is used to extract keywords and detect trending topics. Sentiment analysis will be applied to gauge consumer attitudes, while the tool generates search queries to continue targeted data collection.

[image] han OyoV.