Marketing Presentation

[Virtual Presenter] Good morning everyone. As we begin this journey together, I would like to welcome you to this presentation of our Financial Funding Proposal for Kyren Logo. We are extremely proud to present the impressive growth and progress of our team and business, and how our plan will allow us to grow our product range, service area, and team to become a 100% Indian-owned company committed to sustainable development. Let's take a look at the details..

[Audio] Kyren Energy was founded with the mission of delivering innovative, energy efficient and quality lighting solutions to homes and businesses in India. Our founders come from varied backgrounds and possess knowledge of the lighting industry. Since our inception in June 2021, we have achieved a monthly revenue of 10 lakhs while working in three Indian states. Our aim is to have our products available in all Indian homes and thus, we have drawn up an extensive expansion plan. This plan includes growth in geographical reach, a broadened range of products, and an expanded personnel. With the intention of attaining 5 crores in funding, we are offering a 25% ownership stake in the company which will be provided in three installments. We are sure our experienced team, widespread network, commitment to offering high-quality and energy efficient lighting solutions at competitive prices will help us realize our mission..

[Audio] The lighting industry has faced a problem wherein branded products are often too costly and there is no one-stop service at the dealer level. For Middle Level Companies, quality, availabilities, and service are key prerequisites. For Non Branded Companies, it is a matter of disposability. Kyren Logo offers the perfect answer to these problems. A lighting company based in Ahmedabad, we are collaborating with some of India's top OEM Manufacturing Companies to bring energy-efficient and top quality lighting solutions at economical prices. Help us in our mission to make lighting available for everyone..

[Audio] Kyren Logo is the ultimate source for lighting solutions in India. We have teamed up with some of the nation's leading OEM MFG businesses to provide excellent products that are also reasonably priced. Every one of our goods are 100% made in India and have been evaluated to the highest standards for performance, security, ecological friendliness and energy efficiency. We have also sustained a 100% availability rate in the last two years. We have a piece-to-piece replacement policy in place at the dealer level to guarantee our customers and channel partners are fully secure in the case of any merchandise error. We plan on expanding our reach by producing our own manufacturing plants, so we can carry on delivering inexpensive, energy efficient and good-quality lighting solutions..

[Audio] Kyren Logo is dedicated to innovation and sustainable growth for the development of a low carbon economy. With 6 years of experience, we have been focused on customer need and consistent innovation to deliver value to the customer and community. To expand our product line and selection, Smart Lighting Solutions have been formulated and we have partnered with the world's premier OEM MFGs to supply remarkable, sustainable, and enduring products for residential, commercial, and industrial applications..

Kyren Logo. WhatsApp Image 2020-11-21 at 18.32.40.

[Audio] The Indian LED Lighting Market is one of the most rapidly expanding markets worldwide. A report by India Brand Equity Foundation predicts that the lighting industry in India will have a CAGR of over 15% in the next five years, and LED Lighting is the main driver of such growth. Kyren Energy provides exclusive, dependable and cost-effective lighting solutions for this booming market. Our main strength is our in-depth comprehension of the expectations of Indian consumers and profound knowledge of the local market. We provide groundbreaking and sustainable lighting solutions that are custom-made to accommodate the demands of our clients. We put forward a diverse selection of products and services with competitive prices and outstanding customer service..

[Audio] India is recognized as a global leader, both in terms of population and product launches. The Indian lighting market is experiencing rapid growth, driven by growing economic development, urbanization, and the need to save energy. Kyren Logo is well-positioned to take advantage of this opportunity with its extensive range of innovative lighting solutions..

[Audio] The LED sector is booming and offering tremendous growth potential. Kyren Logo can seize this opportunity and gain from lower overheads and higher productivity. With the right backers, Kyren Logo can reap the rewards of the swiftly expanding demand for energy-efficient lighting systems. Joining in on the Human Centric Lighting market would give Kyren Logo the chance to increase their income and become a top player in their field. By making use of EESL and GSMA, Kyren Logo can broaden their scope, boost their earnings and reinforce their sustainability. Kyren Logo is in with a chance to make a lasting impact and partake in the energy-sector transformation spearheaded by the lighting revolution..

[Audio] LED lighting industry in India is experiencing significant growth due to its advantages like higher physical strength, smaller size, faster switching, higher durability and lower heat production. Customers are recognizing the cost-effectiveness, improved life and performance of such lighting. Indian Government is supporting LED street lighting initiatives and giving discounted LED lights to reduce energy consumption and lighting costs. India's 'Make in India' initiative has made it the perfect place for Kyren Logo’s range of lighting solutions by putting electronics as a key sector and motivating investments in capital and technology..

[Audio] Kyren Energy's mission is to create a future of lighting and energy efficiency. By utilizing advanced energy efficient technology, our lighting solutions are intended to reduce energy consumption and associated environmental impact. We make energy-saving lighting solutions available to a variety of customers, from domestic to commercial, industrial and outdoor contexts. We are motivated by our commitment to improve everyone's quality of life and to always strive to provide sustainable lighting solutions..

[Audio] Kyren Energy is devoted to providing clients with the finest lighting solutions. Our aim is to become a premier global supplier of first-class, eco-friendly, and cutting-edge lighting solutions. We are devoted to sustainability and guarantee our products are all made with 100% Made in India products. Utilizing the $15 million recently raised, we are now enabled to manifest our vision. We are overjoyed to make a positive impact in the world and progress the way we consume energy. Our mission is to build a brighter, better future for everyone..

[Audio] We aim to give Indian households one-point lighting solutions with smart technology. We want each family to have at least one Kyren product, and for it to be of the highest quality but also at an affordable price. To facilitate this, we will recruit one distributor in each district of India to promote our products. In this way, we plan to spread access to reliable and energy efficient lighting across the nation..

[Audio] Our excellent team of engineers, manufacturing partners, sales and marketing personnel, and a widespread network of channel partners across India are committed to providing outstanding quality of our products. Through this team and our partners, we have been able to provide excellent quality of products and services to our clients and channel partners, enabling us to establish a strong reputation in the lighting solutions industry..

[Audio] KYREN Logo's operational strategy is to provide a wide selection of cost-effective, quality lighting products with a robust partner network across India. This facilitates both retail and projects through our dealers and consultants. Our products are designed to be safe and energy efficient, while providing longevity. Our products and commitment to customers are tailored toward our target market and the mission and values of our company..

[Audio] Kyren Logo offers an extensive range of lighting solutions for residential, commercial, industrial and outdoor projects, including indoor bulbs, battens, panels, conceals and strikers, outdoor flood lights and street lights, as well as industrial highbay lights. Our products are designed with energy efficiency and superior quality in mind, so you can rest assured that we will meet your every lighting need..

[Audio] Kyren Energy has experienced a significant and sustainable growth in sales, distributors, and team size over the last five years. Projections for the next year include doubling of both sales and team size. These expectations are sure to be met, providing Kyren Energy the ability to reach their expansion goals..

[Audio] The two charts and two tables demonstrate Kyren Logo's sales, investment and net profit values over the last three years. The first chart reveals that the company's total investment grew from 100 Lakhs to 500 Lakhs, while the second chart shows sales rising from 350 Lakhs to 1600 Lakhs. The first and third tables compare the investment and net profit values and reveal a total investment increase of 300 Lakhs and an overall net profit increase of 127 Lakhs. The second and fourth tables compare the sales, investment and net profit values, with the sales increasing by 1250 Lakhs and the net profit from -35 Lakhs to 160 Lakhs. The data provides evidence of Kyren Logo's significant investments, resulting in a net profit increase, thus demonstrating the company's capabilities and potential for growth..

[Audio] We are seeking funding of up to 5 crore rupees to enable us to grow our business in multiple ways. This includes extending our reach into new areas, increasing our personnel, launching new items, offering credit limits to our channel allies, and investing in our own production facilities. Through such measures, we would be able to provide cutting-edge, energy-efficient, and reliable lighting solutions with competitive prices to our customers and channel partners..

[Audio] Kyren Logo aims to be a leading provider of lighting solutions in the market. Our Series A funding will enable us to create an advanced trading platform, enabling us to develop cutting-edge, energy-efficient lighting solutions at the most competitive prices for residential, commercial, industrial, and outdoor lighting projects. We are dedicated to offering the highest quality solutions, empowering our customers and making a lasting impression. As Robert A Rice Jr stated, "An entrepreneur without funding is a musician without an instrument." We are delighted to have the Series A funding and to keep assisting to improve people's lives globally with our lighting solutions. Thank you..