Scene 1 (0s)
TARGET CORPORATION. Target online and in-store for everything from groceries and essentials to clothing and electronics..
Scene 2 (10s)
VISSION & MISSION. Target's vision is to offer outstanding value, inspire, innovate, and provide an exceptional guest experience..
Scene 3 (26s)
BRAND STP. 3. SEGMENTATION. Target's best segmentation base is demographic, with products for almost every age, gender, and cultural background..
Scene 4 (49s)
TARGET’S SUPPLY CHAIN. 1 2 4 3 5 6 SOURCING AND PROCUREMENT Global Suppliers Sustainability Standards LOGISTICS AND TRANSPORTATION INVENTORY MANAGEMENT STORE AND E-COMMERCE FULFILLMENT TECHNOLOGY INTEGRATION SUSTAINABILITY INITIATIVES Distribution Centers Transportation Store Replenishment Omni channel Fulfillment Smart Supply Chain Systems Vendor Collaboration Reducing Carbon Footprint Recycling Programs.
Scene 5 (1m 6s)
TARGET’S SUPPLY CHAIN. KEY FEATURES Automation Flexibility Customer-Centric.
Scene 6 (1m 15s)
TECHNOLOGY ADVANCEMENT. OMNI CHANNEL INTEGRATION.
Scene 7 (1m 35s)
TECHNOLOGY ADVANCEMENT. DATA-DRIVEN MARKETING. Customer Insights Loyalty Programs.
Scene 8 (1m 54s)
BRAND ELEMENTS. LOGO. 8. SIMPLICITY COLOR PALETTE.
Scene 9 (2m 4s)
BRAND ELEMENTS….. BRAND MASCOT. 9. BULLSEYE THE DOG.
Scene 10 (2m 14s)
BRAND ELEMENTS….. BRAND NAME. 10. TARGET GLOBAL APPEAL TYPOGRAPHY.
Scene 11 (2m 22s)
BRAND ELEMENTS….. DESIGN APPROACH. 11. DESIGN FOR ALL.
Scene 12 (2m 30s)
BRAND ELEMENTS….. TAGLINES. 12. EXPECT MORE. PAY LESS..
Scene 13 (2m 40s)
MEDIA AND MARKETING STRATEGY. Omnichannel Marketing Digital Advertising Social Media:.
Scene 14 (2m 47s)
Omnichannel Marketing. [image] How an Omnichannel Brand Strategy Made Target a Top 10 Ecommerce Retailer.
Scene 15 (3m 9s)
Digital Advertising. [image] Target Business Model FourWeekMBA.
Scene 16 (3m 29s)
Social Media. Social platforms like TikTok, Instagram, and Twitter play a vital role in engaging younger demographics. Target employs a mix of short videos, influencer partnerships, and interactive content. Email Marketing: A personalized approach helps drive customer retention through exclusive deals and product previews Influencer Collaborations: Target partnered with over 250 influencers in 2024, successfully boosting engagement, particularly with Gen Z and Millennials Co-Branding Initiatives: Collaborations with designers like Victoria Beckham and influencers like Chrissy Teigen have created buzz and increased store traffic.
Scene 17 (3m 54s)
Appeal and Concept- Target Company. Family and Community-Oriented Themes: Many of Target’s campaigns highlight its commitment to inclusivity, affordability, and supporting local communities. Sustainability: Recent campaigns emphasize eco-friendly products and sustainable initiatives, aligning with growing consumer interest in ethical shopping..
Scene 18 (4m 10s)
USE OF CELEBRITIES. [image] Jennifer Lopez to Dwayne Johnson.
Scene 19 (4m 27s)
THANK YOU.