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Educating the Innovators for Community Mental Health Promotion | Social TV

Syndicate 6 – The Magnificent 7 Digital Business Syndicate Assignment 2021 The  MeTime  Platform Business

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Figure 2.7: Ranking of Happiness 2016-2018 (Part 3)
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Laos
%uth Africa , 722)
Albania (4.719)
Venezuela (4.707)
Cambodia
Palestinian (46%)
(4668)
Namibia (4639)
(4628)
(4559)
Iran (4.548)
Guinea (4.534)
Georgia (4.519)
Gambia (4.516)

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The  objective  of this assessment is to develop a platform that uses digital technology for mental health

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Inovative  technology for efficiency and accuracy

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SuperBetter - Get Stronger, Happier and More Resilient

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01 01 02 04 05 Initial Contact Customer downloads App/visits website. www.MeTime.com/ Registration Customer registers before final boking. This can be enabled using Facebook and google logins for ease of use. Email & SMS’s Confirmation. Purchase Once registered they can use promo codes & book Subsequent sessions must be booked through the portal. Search For A professional Customer browses  for a preferred professional  Initial page will have basic information about the platform Customer Journey Map

Search Criteria Customer filters for a refined search: Name Location Gender Specialization Price Accreditations Calendar with Availability

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This Solution will be based on Micro-services architecture

Data will be fed on big data engine, these data will be used for analysis

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Two key aspects of a platform business:   ​ Transaction Costs Reduction &  ​ create Network Effects

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Pricing Model Transaction Fees share of each transaction concluded on the platform Hosting fees Charge 3.5%   Add Revenue and Sponsorship Affiliates and NGOs

Hosting Fees Add Revenue & Sponsorships Transaction Fees

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Psychologist’s fees in South Africa vary from province and different region

They generally range from around R600-R1200 per session, which can last between 60 to 70 minutes .

The cost of developing a mental health app varies  from  $41 000 - $60 000 depending on the scope.

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MeTime  is a multisided platform therefore the value proposition is two-told: client (user) and therapist (supplier)

The client’s value is the ability to easily connect with a therapist whilst the supplier’s values is the access gained to many potential clients on the app, in real time

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Available on demand: ability to find the most suitable therapist based on price and location

MeTime  gives you a range of therapist at different price points. Access to typically affordable therapists than those who aren’t on the platform.

Ease to use app and very convenient Clients are able to rate/review the therapist at the end of each session

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The service provider can easily track their earning from the platform   No upfront investment fees for joining

Therapists are able to access more clients than what they currently have

Service provider rewards program based on ratings/reviews

Depending on the type of consultation, the hours are flexible

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Key Partners  Medical professionals  Payfast   Medical aid companies  Strong IT team/dept  Regulatory/Compliance with medical    Key Activities  Software development  Research and development  Remove hassles on transactions Value Proposition  Clients Value  Propistion ability to find the most suitable therapist based on price and location Cashless transactions Clients are able to rate/review the therapist at the end of each session Access to typically affordable therapists than those who aren’t on the platform Suppliers Value proposition Therapists are able to access more clients than what they currently have No upfront investment fees for joining Depending on the type of consultation, the hours are flexible  Customer Relationships  Pay as you use  Excellent customer service  Pay only when you are satisfied  Reward program/offering  Customer Segments  People who need therapy  Advertisers  Medical professionals  Middle working class  Key Resources  Human Resources  System Architecture IT support for the website Initial capital outlay Channels  Website  Word of mouth  Partnerships  Advertising on social media (Twitter, Facebook, Instagram,  Youtube )  Transaction: App and webpage Cost Structure  Marketing  IT Support costs  Initial capital outlay for development  Legal and insurances cost Customer service support Revenue Streams  Charging on transaction fee on the platform Hosting Fees –3,5% Sponsorship Add revenue from affiliates

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One of the competitive advantage about the  MeTime  platforms is that it has  the largest database of customers and suppliers.

The platform will be able to reach broader audience

Transparency on our costing models   I.e  when a user visits our website, they will be able to view how much a therapy session costs.

MeTime  will integrate digital solutions into therapy sessions routines allowing both flexibility and scalability - all this in a secured and regulatory-compliant environment.

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Solving for an essential problem by price transparency

Providing users incentives & feedback mechanism

Convenience- the need of going to visit a therapist will be eliminated ,

The sessions can be held online at the comfort of your home.

Concentrating on the  supply side of the business,  Once we have over 50,

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Producer Evangelism  Building on the network of suppliers we can incentivize them to add their existing base and become advocates for the platform

Big Bang  Digital Marketing Campaign including retargeting, google search and social media targeting

Micromarket Our platform will be targeting  therapist and customers.  MeTime  platform will constantly interact with the consumers and get them to subscribe and use the services provided on  the platform ,incentives will be provided to consumers

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Cyber-security Policy Framework (2015) South Africa enacted a Cyber-Security Policy Framework in 2015 to defend the country's information and communication infrastructure as well as its inhabitants from cyber threats

Comply with Current privacy laws Understand South African Laws and Regulations and create data policies inhouse

POPI  ACT (2021)  Establishes some requirements for responsible parties to legitimately process data subjects' personal information (both natural and juristic persons).

N ational broadband Policy (2013)  The National Broadband Policy and Strategy (SA Connect) was developed in 2013 to improve government, business, and citizen digital connectivity.

National  Integrated ICT Policy White paper (2016) ICT Policy White Paper, is the overarching policy framework for the transition of South Africa into an inclusive, innovative, digital, and knowledge society

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Define 5 Week sprint Develop Prototype Repeat sprints Decision

Acquisition -Start a movement Activation -Build Trust Retention - Loyalty Program Revenue - Differentiated pricing Referrals -Reward  referals

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i Kim , J. (2016). The platform business model and strategy: a dynamic analysis of the value chain and platform business. The University of Manchester (United Kingdom). Hagiu, A., & Wright, J. (2015). Multi-sided platforms. International Journal of Industrial Organization, 43, 162-174. More   Ickson  Manda, J. B. (2017). Digital transformation for inclusive growth in South Africa: challenges and opportunities in the 4th industrial revolution. 3rd African Conference on Information Systems and Technology, (p. 5). Cape Town. Parker, G., & Van Alstyne, M. W. (2014). Platform strategy. Bright, C. (2011).  Are therapy apps the key to making counselling more accessible for a lot of South Africans?  W24.  https://www.news24.com/w24/popculture/entertainment/technology/are-therapy-apps-the-key-to-making-counselling-more-accessible-20180706 Mahajan, Vijay, Eitan Muller, and Frank M. Bass (1995), "Diffusion of new products:  Eperical   generalisations  and Managerial uses," Marketing Science, 14 (3), 79-88. Umoh, R. (2019, October 11).  How Virtual Therapy Apps Are Trying To Disrupt The Mental Health Industry . Forbes.  https://www.forbes.com/sites/ruthumoh/2019/10/11/how-virtual-therapy-apps-are-disrupting-the-mental-health-industry/?sh=780bbababb4a GoodTherapy  Editor Team. (2016).  Confessions of a Virtual Therapist: Pros and Cons of Online Therapy . Good Therapy.  https://www.goodtherapy.org/for-professionals/software-technology/telehealth/article/confessions-of-a-virtual-therapist-pros-and-cons-of-online-therapy

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Introduction​ Problem statement & how do we solve​ User journey​ System Architecture ​ Business models & platform types​ Pricing ​ Business model canvas​ Business model strategy​ Governance​ Conclusion ​ References

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Connect Customers with Suppliers ( Professional therapists)

Create network effects by creating value for customers and fostering loyalty

Solving for a problem in the industry by removing price uncertainty

Reducing transaction costs  for both customers and therapists with frictionless transacting and automation

Creating opportunity to scale and build by creating room for related interests

Two key aspects of a platform business:   Transaction Costs Reduction &  create Network Effects

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Psychologist’s fees in South Africa vary from province and different region, but they generally range from around R600-R1200 per session, which can last between 60 to 70 minutes.  The cost of developing a mental health app varies depending on the scope of the project, the app’s type, and the number of platforms you are planning to support. If we are talking about a teletherapy app, its cost may be around $60,000. If it’s a self-monitoring, mood tracking app — $41,000.

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MeTime  Value Proposition • MeTime  is a multisided platform therefore the value proposition is two-told: client (user) and therapist (supplier) •The client’s value is the ability to easily connect with a therapist whilst the supplier’s values is the access gained to many potential clients on the app, in real time

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•Available on demand: ability to find the most suitable therapist based on price and location • MeTime  gives you a range of suppliers at different price points •Access to typically affordable therapists than those who aren’t on the platform •Ease to use app and very convenient •Cashless transactions •Clients are able to rate/review the therapist at the end of each session

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•Therapists are able to access more clients than what they currently have •Depending on the type of consultation, the hours are flexible  •The service provider can easily track their earning from the platform  •Easy to join/sign up •No upfront investment fees for joining •Service provider rewards program based on ratings/reviews

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Competitive advantages ?  One of the competitive advantages is that  we are  proving   the largest database of customers and suppliers.   Our platform will be able to reach broader audience  Transparency on our costing models   I.e  when a user visits our website, they will be able to view how much a therapy session costs  MeTime  will integrate digital solutions into therapy sessions routines allowing both flexibility and scalability - all this in a secured and regulatory-compliant environment

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Focus is on Coring Platform which allows engagements Solving for an essential problem by price transparency  Facilitation of future Add-ons ( agreements with Discovery) Maintain switching costs: providing users incentives & feedback mechanism Convenience- the need of going to visit a therapist will be eliminated , the sessions can be held online at the comfort of your home. Emotional costs (brand attachment) Building critical mass Concentrating on the  supply side of the business,  Once we have over 50, Platform can be open formally to users

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Launch strategy – Multi-sided Micromarket our platform will be targeting  therapist and customers.  MeTime  platform will constantly interact with the consumers and get them to subscribe and use the services provided on  the platform ,incentives will be provided to consumers Producer Evangelism  Building on the network of suppliers we can incentivize them to add their existing base and become advocates for the platform. Big Bang  Digital Marketing Campaign including retargeting, google search and social media targeting

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Scope/Statement Objective ​(notes) Reduce missed appointments ​ Innovative and designed in such a way that it helps to save time, boost accuracy and efficiency, and combine technologies in ways that are new to healthcare. ​ Predictive mental healthcare- predicting what illnesses and diseases has become major problems ​ Rebalance clinical workload ​ ​ ​​ Deliverables​​ ( notes) Reduce missed appointments ​ Innovative and designed in such a way that it helps to save time, boost accuracy and efficiency, and combine technologies in ways that are new to healthcare.​​ Predictive mental healthcare- predicting what illnesses and diseases has become major problems​​ Rebalance clinical workload​​ ​​( Limitations ​​(notes) Invasion of privacy​​ Data security​​ Privacy violation​​ Access to internet​​ May only be used by a limited audience (age and education)

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Search for a professional  Initial page will have basic information about the platform Customer browses for a preferred professional

Initial Contact www.MeTime.com  /  Io s /  istore Customer downloads App /visits website

Search Criteria Name Location Gender Specialization Price Accreditations Calendar with Availability Customer filters for a refined search

Registration This can be enabled using Facebook and google logins for ease of use. Email &  Sms  Confirmation  Customer registers before final booking

Purchase Subsequent sessions must be booked through the portal Once registered they can use promo codes & book

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Remente Focuses on helping you exercise your mind and manage day-to-day tasks by first assessing how happy you are with life, Available on iOS and Android, Premium Membership is also available for £4.17/month .

SuperBetter This app helps you look after your mental health and gamify the process at the same time. Available on iOS and Android, free This app helps you lo fre e

Pacifica This app tracks your mood on a daily, weekly and monthly basis. Available on iOS and Android, full access available at £4.49/month.

Sleepio This assists in maintaining sleep patterns. Available on iOS, full access £200/year

NOCD This is a tool designed to work in conjunction with Mindfulness and Exposure Response Prevention Therapy - a treatment commonly used to help those who've been diagnosed with OCD. Available on iOS , free.

Moody Me  This Moody Me lets you track your mood fluctuations, providing details charts, graphs and calendars, allowing you to track the causes behind each mood. In addition to educating you about mood-swings, the app also lets you create a gallery of photos that you snapped, to cheer you up whenever you feel blue. Available on iOS, free.

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Do you have  any  questions? Send it to us!  We hope you learned something new.

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Free Resources Use these free recolorable icons and illustrations in  your Canva design

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After On li ne Shopping People can shop for their needs in the convenience of their homes. People can buy from stores all over the world. Job opportunities in delivery and fulfillment centers have increased.

Before Online Shopping People needed to go to physical stores to make purchases. People with accessibility and mobility issues can't shop easily. People can only buy items available locally.

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Revenue of Online Purchases by Industry As of January 2021 Consumer spending continues to rise on furniture, sporting equipment, and household supplies.

Item 1 20% Item 2 20% Item 3 20% Item 4 20% Item 5 20%

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Stakeholder​ Attributes​ Stakeholder class​ power​ Legitimacy​ Urgency​ Shareholder​ X​ X​ ​ ​Definitive Service users​ X​ X​ X​ ​Definitive Supplier​ ​ X​ ​ ​Discretional  Patients​ X​ X​ X​ ​Discretional Application developer​ ​ X​ ​ ​Discretional Clinicians/Medical  personnel​ ​ X​ ​ ​Discretional

Based on the table above, the most important   stakeholders are definitive because they have high power,  legitimacy and urgency  to influence the outcome of the application.

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OBJECTIVE  The goal is to develop a platform that uses digital technology for mental health. This comes as a result of costs in health care services and to  kerb  limitations on one on one therapy that fails to meet the needs of the population.   ​

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