Name: Digital and social media marketing
Uploaded: 2022-05-14
Duration: 10 min 47 s
Description: Digital and social media marketing. Presented by: Kimara Gonzalez, Doris Awe, Aldeir Lima, ellessa usher and Jennifer Cal Galen University Year created: 2022.

Digital and social media marketing. Presented by: Kimara Gonzalez, Doris Awe, Aldeir Lima, ellessa usher and Jennifer Cal Galen University Year created: 2022. 

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Presented by: Kimara Gonzalez, Doris Awe,  Aldeir  Lima,  ellessa  usher and Jennifer Cal Galen University Year created: 2022

digital and Social media marketing. A marketing strategy that allows business operators to engage with customers using diverse social media platforms via their digital devices.. 

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A marketing strategy that allows business operators to engage with customers using diverse social media platforms via their digital devices.

Digital and Social Media marketing. Social Media Marketing - Business Hub Live. 

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Social Media Marketing - Business Hub Live

Increase in digital and Social media marketing. Before the start of the pandemic, many business were moving toward digital and social media marketing. This increased since the start of the pandemic.. 

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Increase in digital and Social media marketing

Before the start of the pandemic, many business were moving toward digital and social media marketing.  This increased since the start of the pandemic.

Advantages of digital and Social media marketing. 

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Advantages of digital and Social media marketing

Allows the business operator to gather valuable market information.  Makes it easier to engage your audience.   Leads to improvement in customer loyalty.  Allows the business to be more visible.

Disadvantages of digital and Social media marketing. 

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Disadvantages of digital and Social media marketing

May be expensive and time-consuming for business operators.  Negative feedback or reviews can affect the business.  High risk of security breaches  Measuring marketing efforts may be difficult.

Marketing Strategies for digital and Social media marketing. 

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Marketing Strategies for digital and Social media marketing

Establish your clear goals for your business.  Research your target audience.   Create engaging social media content.  Engage and let your Social Media Presence be know.

Conclusion. Businesses should engage in digital and social media marketing to be able to attract new customers, obtain feedback from customers to improve their business, and to build customer loyalty to continuously grow the business.. 

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Businesses should engage in digital and social media marketing to be able to attract new customers, obtain feedback from customers to improve their business, and to build customer loyalty to continuously grow the business.

Sources. Stoychev , I. (2020). Digital and social media marketing strategy. Digital and Social Media Marketing , 98–120. https://doi.org/10.4324/9780429280689-7 Constantinides , E. (2014). Foundations of social media marketing. Procedia - Social and Behavioral Sciences , 148 , 40–57. https://doi.org/10.1016/j.sbspro.2014.07.016. 

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Stoychev , I. (2020). Digital and social media marketing strategy.  Digital and Social Media Marketing , 98–120.  https://doi.org/10.4324/9780429280689-7   Constantinides , E. (2014). Foundations of social media marketing.  Procedia - Social and Behavioral Sciences ,  148 , 40–57. https://doi.org/10.1016/j.sbspro.2014.07.016

Digital and social media marketing

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 Stoychev , I. (2020). Digital and social media marketing strategy.  Digital and Social Media Marketing , 98–120.  https://doi.org/10.4324/9780429280689-7   Constantinides , E. (2014). Foundations of social media marketing.  Procedia - Social and Behavioral Sciences ,  148 , 40–57. https://doi.org/10.1016/j.sbspro.2014.07.016 