Scene 1 (0s)
[Audio] FanalyticsIQ Turning Collector Behavior into Brand Intelligence Powered by Ludex + BigDBM Data What It Is FanalyticsIQ is a proprietary data intelligence engine that merges Ludex's first-party collector activity with BigDBM's 12B+ consumer data points to create the most powerful behavioral dataset in sports and entertainment. It scores over 30 million individuals based on real engagement, intent, and purchase potential—giving brands an entirely new way to reach verified fans. Why It Matters Traditional data tells you who people are. FanalyticsIQ tells you what they love, how they engage, and when to act. Brands and agencies use FanalyticsIQ to: Identify high-intent fan segments across sports, TCG, and entertainment Power precision targeting and lookalike modeling across platforms Predict purchase timing, event attendance, and product demand Improve media efficiency by aligning campaigns with verified collector intent Data Foundation Ludex Data 300M+ cards scanned 3M+ registered users 2.5M+ verified collectors 87-point user profile attributes BigDBM Data 12B+ data points 4,000+ consumer intent segments 140M+ unique individuals Full SOC II Type 2 & PCI compliance Together, these datasets produce a Fanalytics Score (0–32) for each individual, representing engagement, influence, and buying likelihood. Who It's For Brands & Advertisers – Target true fans with precision Retail & Marketplaces – Identify collectors ready to buy Agencies & DSPs – Optimize spend with first-party hobby data Sports & Entertainment Properties – Connect with passionate audiences Why FanalyticsIQ Wins.
Scene 2 (2m 11s)
[Audio] I Real fan behavior, not surveys or assumptions I Ethical, compliant, and opt-in data I Scalable across all major ad and data platforms I First of its kind in the sports and collectibles ecosystem Contact I [email protected] I www.ludex.com II FanalyticsIQ — The Next Generation of Audience Intelligence.