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Establishing Family Landman as the best choice for Royalty Management in Ohio, Pennsylvania, and West Virginia, while B uilding a Brand that is Recognized & Remembered by the Community.

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Maximizing Online Presence to Draw in Warm Leads & Help Boost Overall Sales

Becoming Part of the Community  to  Separate Family Landman from the Competition

Using Blogs, Social Media & Forums to their Full Potential

Replacing Cold Calling with More Effective Direct Mail Campaigns & Other Methods

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Graphical user interface, application, Teams

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Graphical user interface, application

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Missing Keywords- domain doesn’t have rankings for.  Weak Keywords- domain ranks lower than competitors.

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of ages 50+ use Search Engines to research brands .

of Website Traffic is from the  1st   page of  search results

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Top Ten Keywords & Questions on Google Relating to mineral Rights and Family landman’s Ranking Positions for them

of internet users read blogs for brand research, information, & entertainment

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of Internet Users 50+ Have At Least One Social Media Account

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Brand Research by   Social Media Users 50+

Companies engaging in social selling are 40% more likely to hit revenue goals

when   businesses follow-up within 5 minutes

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70% of consumers prefer traditional mail for unsolicited offers

Customer response rates to print direct mailers have increased 43% in recent years.

Print mailers have an average 29% ROI, making them the third most cost-effective marketing method behind email campaign and social media marketing.

48% of people retain direct mail for future reference

Direct mail delivers 37% higher response rates than email

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Holding workshops or meetings designed to bring in new & old mineral owners

Exhibition Booth at events like Conventions, Conferences, Festivals, & Fairs.

believe that live events are vital to a company’s long-term success

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Customers who feel connected to a brand are

Sponsor a Team, FFA Outing, or a 4H Group

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Assisting with on-page Search Engine Optimization

Taylor would need to handle the coding & site building aspects to implement changes, I am capable of small edits, but anything more would require additional training. I would be able to assist him by gathering all the data and making recommendations to improve the site’s UX and Search Result Placements with, General Site Health Checks, Scheduled Link Crawling, Traffic Analysis, Keyword Analysis & On-site Keyword Building Building & Maintaining Backlinks - While being part of SEO, these will be a natural part of content creation. Therefore, I will maintain point on them and make sure they remain valid and clean.

Blog-  Setting up and Maintaining the Blog Page on the Website.  R esearching, writing, editing, & posting   weekly content for the first 8 weeks then shift to bi-weekly content. Initially the blog will require less time to work because I have already done at a portion of the planning and research already for the first few articles and information is more readily available. As time progresses the blogs will require more research and writing time.  Video-  The blog will also allow for Video content creation that can be backlinked, some of these can be built off what was done with the blue acres animations, others would be more beneficial to be recorded with Jason.  Social Selling & Social Media Management- I would manage some or all of the company’s social media pages: Facebook, YouTube, & LinkedIn by creating and releasing approved content. I would travel reasonable distances to film and edit videos including client testimonials and YouTube Content. Maintaining Live Chat Hours and Engaging with Prospects via Messenger, Comments, & Groups

I would research and reach out to Newsletters, Direct Mail Companies, & other avenues for advertising options & pricing I can design, price out design, or a combination of both- Mailers, Ads, Email Campaigns, & other physical and online content for approval. Targeted address lists I would print and mail out myself, bulk mailers would be done by the production company.

Family Landman appearing in the First page of organic search results for the Key Phrases: “Oil & Gas Royalties, Mineral Rights, Oil & Gas Royalty Statements, & Oil & Gas Royalty Management.”    Website Traffic to increase by 25 hits per week via Google   5+ Online Leads Generated by Google Search Per Month  Website Traffic to increase by 50 hits per week via Social Media 5+ Online Leads Generated from Social Media Per Month  Website Traffic to increase by 100+ hits per week resulting from the Blog 10+ Warm Leads per Month from Direct Marketing Campaigns

Research community action plans like sponsorships & other outreach options.  I would find & plan events, I’m open attending some events on an as needed basis.

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A verage of 10-12 hours per week Compensation-$50/week

Basic Research is Part of Advertising. Event Planning and/or Attendance will be Variable Time & Compensation Based on Events to be Discussed on a Case-by-Case Basis

Estimating an Average of 20 hours per month to include research, design, printing, packaging, mailing.  Compensation- $25/week + the cost of Product Distribution

T he initial articles should only require about 6 hours of work per article, When they become more complex it will be more like 12 hours so. This will also include the monitoring & maintaining of the blog page, along with contact through comments with readers.  Compensation-$50 per created post for the first 8, then $100 per post after that. It would essentially total out to a day rate of $20 for a  5-day week to be paid weekly preferably.

A verage of  20  hours per week + Live Chat Hours Compensation-$50/week

5% commission on any warm leads my content brings in. 10% on any leads I convert myself  Travel Allowance of $50 per day when necessary.

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