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Markus Schwarz Facilitation to Vice President March 2021

Confidential © Siemens 2021

siemens-advanta.com/consulting

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I bring ~14 years ext. strategy/tech consulting experience, being a trusted advisor for various executive stakeholders (internally/externally)

ADV C DC ME in Principal/ AVP role since Oct. 2019 Digital transformation expert , deep technical (Cloud, IoT) and functional experience related to digital business transformation, cloud migration, reorganization, and digital/ IT strategy formulation; trusted client counsellor at CxO level for digital transformation business strategy Background before joining ADV (last position first): Oracle (Germany): 2 years Director Cloud Insight, CxO Advisor McKinsey & Co. (UAE, Germany): ~4 years Senior Engagement Manager Accenture (Germany, UAE): ~6 years Senior Consultant BBA at University of Applied Sciences Karlsruhe, Germany; MBA at IE Business School Madrid, Spain; Doctorial Candidate (DBA) at IE Business School Madrid, Spain (class 2025)

Rational for VP Promotion Hired at already strong experience level (12+ years Consulting and Tech Advisory); grown strong confidence and readiness for VP level role within last 1.5 years Fully lives, incorporates and carries ADV story into the external market : Nearly all engagements are built as a collaboration across multiple internal BUs and external partners to deliver highest possible impact to client Built strong internal (MD S' Levant, CEO S'Ind . Oman, Regional Division CEO DI Qatar/Oman ) and external ( CxO and top management level @ Zubair, Bahwan , OQ, ADNOC, Dubai Holding) network as trusted Go-To person for ADV support Highly eager to take on more responsibility in both, external client acquisition and internal office management , utilizing his personal network to lead key clients to success through digitalization Appreciated team member in his AVP role with continuous contributions in building-out our local office

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First platform account – The Zubair Corporation Oman

Who is the client ? Conglomerate, Family owned, 50+ businesses across 6 sectors Total revenues:

First client interaction Following Siemens webinar Siemens ADV Introduction Continuous communication , sharing of documents and personal follow-ups Shaping of RfP SoW Jun 2020

Second engagement win: Group-wide Procurement Optimization 1+2 Assessment, 4 weeks HL, 3 months Deep-dive 150k USD Jun 2021

First engagement win: Digital Transformation Business Strategy 1+5 Digital Strategy for 5 months , incl. BPR, Change Mgmt., and People Development Win against Deloitte, KPMG despite higher price 890k USD Jan 2021

DTBS Rescoping & Extension Aligned way-forward plus E2E process design Additional 3 months +300k USD May 2021

Option 1

Developed Pipeline: Procurement Execution (multiple waves, saving-share model) Transformation Office Enterprise Architecture Group-wide Operating Model SI Competitiveness Program to be continued…

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A picture containing outdoor Description automatically generated

First platform account – The Zubair Corporation Oman

Who is the client ? Conglomerate, Family owned, 50+ businesses across 6 sectors Total revenues:

Option 2

Following Siemens webinar Siemens ADV Introduction Continuous communication , sharing of documents and personal follow-ups Shaping of RfP SoW First client interaction Jun 2020

Digital Transformation Business Strategy 1+5 Digital Strategy for 5 months , incl. BPR, Change Mgmt., and People Development Win against Deloitte, KPMG despite higher price 890k USD First engagement win: Jan 2021

Aligned way-forward plus E2E process design Additional 3 months +300k USD DTBS Rescoping & Extension May 2021

Group-wide Procurement Optimization 1+2 Assessment, 4 weeks HL, 3 months Deep-dive 150k USD Second engagement win: Jun 2021

Procurement Execution (multiple waves, saving-share model) Transformation Office Enterprise Architecture Group-wide Operating Model SI Competitiveness Program Developed Pipeline: to be continued…

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Dubai Holding on Twitter: "Today we announce our H1 2019 operational updates and key achievements under the leadership of HE Abdulla Al Habbai, Chairman of #DubaiHolding. As a group, we have announced

Second Platform Account – Dubai Holding/ Ejadah

Dubai Holding - Wikipedia

First client interaction with DH CTO, Neetan Chopra. Shared opportunity development between ADV and SI DH interested in partnering with Siemens to co-innovate Invitation of DH Leadership to Siemens offices in Feb 2020 Oct 2019

Digital Twin Pilot: ADV SOL: Integration/ Scaling Concept ADV C: Business Case/ Business Model SI DEB: Technology solutions

Future potential Digital Twin scaling to most DH/ Ejadah managed properties Design of FM twin (first of its kind globally) ADV as preferred consulting partner to DH ADV reference around smart campus/ digitalization (door opener) to be continued…

ADV back in lead, offering of Design Thinking Workshops to identify potentials together 4 workshops identify 6 initiatives, resulting in realizing a pilot Facility Mgmt. Digital Twin Concept as team involving ADV C/ SOL and SI DEB Mar/Apr 2021

Hand-over Lead to SI RSS in Mar 2020 continued by strong sales pushes for off-the-shelf RSS offerings

2020 Freeze of interaction after repeated statement that DH is not interest in buying products" until Nov 2020

Jun 2021 Consulting offerings: E2E Process Optimization Workforce enablement Ejadah GTM strategy Setup CoE

Option 1

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Dubai Holding on Twitter: "Today we announce our H1 2019 operational updates and key achievements under the leadership of HE Abdulla Al Habbai, Chairman of #DubaiHolding. As a group, we have announced

Second Platform Account – Dubai Holding/ Ejadah

Dubai Holding - Wikipedia

Option 2

Shared opportunity development between ADV and SI DH interested in partnering with Siemens to co-innovate Invitation of DH Leadership to Siemens offices in Feb 2020 Oct 2019 First client interaction with DH CTO, Neetan Chopra.

Continued by strong sales pushes for off-the-shelf RSS offerings 2020 after repeated statement that DH is not interest in buying products" until Nov 2020 Hand-over Lead to SI RSS in Mar 2020 Freeze of interaction

offering of Design Thinking Workshops to identify potentials together 4 workshops identify 6 initiatives, resulting in realizing a pilot Facility Mgmt. Digital Twin Concept as team involving ADV C/ SOL and SI DEB ADV back in lead, Mar/Apr 2021

ADV SOL: Integration/ Scaling Concept ADV C: Business Case/ Business Model SI DEB: Technology solutions E2E Process Optimization Workforce enablement Ejadah GTM strategy Setup CoE Digital Twin Pilot: Consulting offerings: Jun 2021

Digital Twin scaling to most DH/ Ejadah managed properties Design of FM twin (first of its kind globally) ADV as preferred consulting partner to DH ADV reference around smart campus/ digitalization (door opener) Future potential to be continued…

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Additional active business development with >25 proposal contributions over last 1.5 years

Digital Strategy Turnaround Cybersecurity

iMS Turnaround Connected Worker Digitalization

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I fully live, incorporate and carry the ADV story into the external market: Nearly all opportunities involve full ecosystem collaboration

Siemens T

ADV D

ADV SOL

ADV C (DC/OC/MC)

Supplier

SI RSS

Ext. Partner

Siemens Logistics and Healthineers

DI PA/ SW

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As VP I will further support the development of ADV in the Middle East and our local office build-out

Take active leadership role with formal people and P&L responsibility Continue to invest in our people development, helping teams to learn and grow, incl. facilitations Proactively help shaping our global development and Go-to-Market as ADV Build even stronger networks with int./ ext. partners to form compelling offerings to clients

Drive active development and co-lead of local office Operationally leads recruitment for ADV ME , continuously pushing process and capabilities to get best possible talent Frequently interview for ME, DE, and SIN roles with several resulting hires Clear go-to person for many internal/external partners/leads

Strongly advocate ADV story across clients and opportunities In our region particularly we can only differentiate us through ADV -> No one else can offer what we can in the quality we deliver Partnering with SI for WvS award (nominated with Smart Stations concept) Drive of webinar development , e.g., change mgmt., lean process automation