'Under The Influence'

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Audio Recording Nov 23, 2021 at 12:21:53 AM. Introduction: ’57.7% of the world’s population using social media in 2021, at an average usage of 2 hours and 27 minutes daily’ (Smart Insights).

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Audio Recording Nov 23, 2021 at 9:36:32 PM. Influencer Marketing Functions (Such functions are highly important & determine the success of an influencer)..

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Audio Recording Nov 23, 2021 at 9:40:45 PM. Perks of Influencer Marketing:.

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Audio Recording Nov 23, 2021 at 9:42:45 PM. Incline of Relying on Social Media in 2020….

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Audio Recording Nov 23, 2021 at 9:48:24 PM. Paid versus Gifted Collaborations Why would you want to work with an influencer? Example: ‘Post in exchange for a free product?’.

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Audio Recording Nov 23, 2021 at 9:54:39 PM. Social impact: How it affects a general audience?.

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Audio Recording Nov 23, 2021 at 10:12:34 PM. The Competition Act.

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References:. Barnhart, Brent. “How the Facebook algorithm works and ways to outsmart it”, (20 September 2021. Bullock, Lilach , Jill Quick & Gabrielle Wright. “Global social media statistics research summary 2022”, (2 November 2021). Canada, C. B. (2015, November 05). False or Misleading Representations and Deceptive Marketing Practices. Retrieved from https://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/03133.html Canada, Competition Bureau. “Influencer marketing and the Competition Act”, (13 January 2020). Dada, Gerardo A. “Council Post: What Is Influencer Marketing And How Can Marketers Use It Effectively?”, (14 November 2017). “Disclosures 101 For Social Media Influencers ”(2019) Federal Trade Commission . Forbes , Kristin. “Examining the Beauty Industry’s Use of Social Influencers” 7:2 Elon Journal of Undergraduate Research in Communications, (2016). Freberg, Karen et al. “Who are the social media influencers? A study of public perceptions of personality”, 37:1 Public Relations Review 90, (2011). Geyser, Werner. “What is an Influencer? - Social Media Influencers Defined [Updated 2021]”, (17 August 2021). Gillin , P. “New Media, New Influencers and Implications for the Public Relations Profession”, (2008). Glucksman , Morgan. “The Rise of Social Media Influencer Marketing on Lifestyle Branding” (2017) 8:2 Elon Journal of Undergraduate Research in Communications. “Influencer Gifting vs. Paid Collaborations”, online: Influencer Marketing Resources , (2020). Influencer marketing. Retrieved from https://en.wikipedia.org/wiki/Influencer_marketing Koeze, E., & Popper, N. (2020, April 07). The Virus Changed the Way We Internet. Retrieved from https://www.nytimes.com/interactive/2020/04/07/technology/coronavirus-internet-use.html Kirkpatrick, David. "Influencer Marketing Spurs 11 times the ROI over Traditional Molla , R. (2021, March 01). Posting less, posting more, and tired of it all: How the pandemic has changed social media. Retrieved from https://www.vox.com/recode/22295131/social-media-use-pandemic-covid-19-instagram-tiktok . Tactics: Study.” Marketing Dive. Industry Dive, (6 April 2016). Thomas, M. (2021). This is How the Instagram Algorithm Works in 2021. Retrieved from https://later.com/blog/how-instagram-algorithm-works Lua, Alfred. “How the Instagram Algorithm Works: Everything You Need to Know”, (17 February 2021). "Marketers Pair Up with Influencers-and It Works." EMarketer. EMarketer, 9 July 2015. Martikainen , Ida & Anttonina Pitkänen . “The Significance of Consumers’ Perceived Authenticity to Engagement - Explorative Research of Influencer Marketing in Instagram”, (2019). Molla , Rani. “Posting less, posting more, and tired of it all: How the pandemic has changed social media”, (1 March 2021). Serazio , Michael & Brooke Erin Duffy. “Social Media Marketing” (2018) The SAGE Handbook of Social Media. Yosra , J, A Ayodeji Olalekan & A Adebola Adewunmi. “Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising”, (2020). Woods , Steven. “#Sponsored: The Emergence of Influencer Marketing”, (2016)..