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[image]. Case study: Quixx Analysis test on Logo, packs and advertising.
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Foresight Metric Definitions 1/2. Emotional Engagement Refers to a user's initial impression when they come across a profile, post, or content for the first time. It's crucial for engaging users and sparking interest from the outset..
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Foresight Metric Definitions 2/2. Attention Attention is a comprehensive measure that evaluates the effectiveness of capturing and retaining viewer attention within an image or video..
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[image]. FIRST STEP: LOGO ANALYSIS The study started from the analysis of the logos of the two product: isn’ t a comparison but only an analysis.
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xxvno. attention_bar.png attention_marker.png clarity_bar.png mental_demand_bar.png Attention Clarity Mental demand.
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attention_bar.png attention_marker.png clarity_bar.png mental_demand_bar.png Attention Clarity Mental demand.
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Gaze Plot. The Focus Score shows a concentration of attention on the core of the logo. Suggestion: since the first fixation point is captured by the eye falls primarily on the registered logo and does not allow you to follow the reading from left to right, is to slightly fade this detail..
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Gaze Plot. The Focus Score shows a concentration of attention on the core of the logo. Suggestion: since the first fixation point is captured by the eye falls primarily on the registered logo and does not allow you to follow the reading from left to right, is to slightly fade this detail..
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[image]. SECOND STEP: WAVE SYMBOL The study continued by analyzing the potential symbol of the wave in order to maximizing the potential of this symbolism..
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Attention: The image of the wave, generates an excellent level of attention, capturing the focus especially at the “wave tunnel” level. This point is even more evident from the Fog Map and Gaze plot analysis..
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The wave image is an excellent trigger to draw the viewer's attention.
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[image]. THIRD STEP: COMPARISON OF FRONT PACK ANALYSIS two variants of the same pack were tested.
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FRONT-PACK Delicate ‘A’ versus ‘B’. Oüi»oc Sate aker inmals.
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FRONT PACK Delicate ‘A’ versus ‘B’. Qüi»oc delicate Seawater MoiM.
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FRONT-PACK Forte ‘A’ versus ‘B’. OÜDOC forte Maier mth.
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FRONT PACK Forte ‘A’ versus ‘B’. Gaze Plot. Fog map.
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The wave image, both for Delicate and Forte in version ‘A’ is an excellent trigger to draw the viewer's attention, while disappeared in version ‘B’ The version ‘A’ make it better visible the speaking elements Brand, Company, Natural and Nose label and the sea subject..
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[image]. LAST STEP: SHELF HYPOTHESIS ‘A’ versus ‘B’.
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SHELF «ONDA» DIFFERENT POSITION version ‘A’. Focus score & Fog Map: Analyzing different shelf positions of the Quixx packs, it appears that this option, wherever we move it, captures the viewer's attention either as the first fixation plot or as a second plot..
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Even on the shelf the "A" version is the one with the best performance, the Quixx packages capture eye movement while the B version does not. Analyzing different shelf positions of the Quixx packs version A, it appears that this option, wherever we move it, captures the viewer's attention either as the first fixation plot or as a second plot..