WHAT IS EMAIL MARKETING

[Virtual Presenter] Email marketing is an effective digital marketing tool that has the potential to help businesses of any size build customer relationships and maximize engagement. In this presentation, we will discuss the key elements of creating an effective email marketing strategy, including building an email list, crafting an effective subject line and segmenting a target audience..

[Virtual Presenter] Email marketing is a powerful tool for businesses to reach out to potential customers. Sending email messages to carefully curated lists of individuals with customized and relevant information about a company’s products and services can be highly effective for creating brand awareness, building relationships with customers, and driving sales. Unlike spam, successful email marketing campaigns are carefully crafted to provide useful and interesting content that can be tailored to the needs of the recipient..

[Audio] Email marketing is a powerful tool for businesses of any size to build trust and credibility with customers and prospects, while providing a great return on investment. Through email newsletters, you can communicate with subscribers directly, giving them valuable content and updates. This will help generate leads and sales, resulting in an engaging experience that brings a multitude of benefits..

[Audio] Building an email list can be a great asset for businesses, allowing for more personalized messaging and catering to each customer's needs. Segmenting subscribers based on factors like demographics, psychographics, behaviour and geography can help maximize the impact of the messages, making them more relatable and interesting..

[Audio] Subject lines are a major factor in email marketing success. Keep it straightforward but also catchy to motivate the receiver to open your message. Crafting an effective subject line can boost your email engagement. Creating one that stands out and connects to your specific audience can be a game changer..

[Audio] Customers form their opinion in the first seven seconds of having an interaction with your business, so it is important to make sure that your online presence is professional and promotes your brand in the most positive light. Investing in your online presence through social media can help you maximize those seven seconds and ensure your customers get the best impression of your business. Thank you..