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MARCH 2021

PACKAGING PROPORSAL

L & J E L S E M B R A D O R

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O B J E T I V E S &

S C O P E

Plastibol’s objective is to identify new opportunities or maximize current ones on J&L business, looking for cost-effective, more sustainable structures and options that could maximize performance with consumers .

True breakthrough comes when you integrate packaging cost, manufacturing impact, commercial business lift, consumer experience and logistics.

Simplifying and understanding what delights consumers is the cornerstone of robust improving programs.

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R O A D T O M A X I M I Z A T I O N

1: UNDERSTAND

2: DESIGN IDEAL

3: VALIDATE AND ASSESS GAPS

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P L A S T I B O L P R O C E S S

Understand current packages, processes, and drivers of complexity, cost, and business lift.

Design ideal state with minimum complexity

Validate product requirements and delivery logistics

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CHARACTERIZATION S amples collection and analysis

FINE – TUNNING Validation vs Product requirements, CAPEX and logistics

STRUCTURE DESIGN Definition of lead structure per reference based on market understanding, availability and decomplexify clustering

DEVELOPMENT Start of development to qualify new structures at client

1.

2.

6.

QUOTATION Quote is sent to client based on final proposal

APPROBAL Agreement of technical and business proposal

5.

3.

STAGES

4.

P L A S T I B O L P R O C E S S

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T E C H N I C A L L A N D S C A P E

T O D A Y 7 DIFFERENT STRUCTURES IN MULTI-MATERIAL LAMINATES. CALIPERS FROM 50 TO 142M 7 DIFFERENT STRUCTURES IN SURFACE PRINTED. CALIPERS FROM 45 TO 80M

P O T E N T I A L ONLY 3 STRUCTURES IN MONOMATERIAL LAMINATES WITH CALIPERS FROM 50 TO 110M ONLY 4 STRUCTURES IN SURFACE PRINTED WITH CALIPERS FROM 38 TO 70M

M A X I M I Z A T I O N – S I M P L I F I C A T I O N

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T E C H N I C A L L A N D S C A P E

REPLACE MULTIMATERIAL LAMINATIONS (PET/PE – PP/PE) FOR MONOMATERIAL HIGH RECYCLABLE LAMINATIONS (PE/PE)KEEPING AESTHETICS AND MECHANICAL PERFORMANCE .

REDUCTION FROM 5 TO 25% IN THE SAME STRUCTURE, DEPENDING OF THE REFERENCE, ENSURING GREAT PERFORMANCE FOR PRODUCT PROTECTION AND SHELF APPEREANCE

MATERIAL SIMPLIFICATION:

MATERIAL OPTIMIZATION:

M A X I M I Z A T I O N – S I M P L I F I C A T I O N

CLUSTERING ALL STRUCTURES IN 7 FORMATS FOR MATERIAL CHASIS AND CALIPERS, GRANTING SCALE AND OPTIMIZING MANUFACTURING PROCESS.

MATERIAL STANDARDIZATION :

S

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T E C H N I C A L L A N D S C A P E

T O D A Y LACK OF FEATURES IMPROVING CONSUMER EXPERIENCE

P O T E N T I A L RECLOSABILITY FEATURES THROUGH ZIPPER. EASY OPENING. HIGH DEFINITION PRINTING BETTER SHELF PRESENCE AND STORAGE

M A X I M I Z A T I O N – D E L I G H T I N G C O N S U M E R S

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T E C H N I C A L L A N D S C A P E

MAXIMIZE HOW PRODUCT IS PERCEIVED AT SHELF, THROUGH HIGH DEFINITION FLEXO PRINTING AND HIGH PERFORMANCE RESINS IN PE, DELIVERING EYE CATCHING ARTWORK WITH EXCELLENT OPTICS, GENERATING A POINT OF DIFFERENCE AT SHELF. .

INTRODUCE PACKAGE COMPLEMENTARY FEATURES THAT INCREASE FUNCTIONALITY FOR CONSUMER EXPERIENCE, LIKE PRE-CUT FOR EASY OPENING, CUTTING ICONS TO INDICATE CONSUMER WHERE TO OPEN AND RECLOSABILITY ZIPPER TO ENSURE LONG LASTING PRODUCTS.

QUALITY PERCEPTION:

FUNCTIONALITY ENHANCING:

M A X I M I Z A T I O N – D E L I G H T I N G

S

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EL SEMBRADOR – PAN DE YUCA 17,64 Oz

S

P R O P O S A L

OPPORTUNITY: Move from 112m PET/PE structure to a 80m PE/PE lamination . Keep Optics with HP PE, improves printing through HD Flexo and keep reclosability trough zipper.

BENEFITS: 25% LESS PLASTIC IN A HIGH RECYCLAPE MONOMATERIAL STRUCTURE, KEEPING AESTHETICS AND FUNCTIONAL FEATURES.

CAPEX: ZERO TO LOW– POSSIBLE SEALING JAW CONVERSION

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EL SEMBRADOR – JAZMINE RICE 2 LBS

S

OPPORTUNITY: MOVE FROM 140M PET/PE STRUCTURE TO A 110M PE/PE LAMINATION. KEEP OPTICS WITH HP PE, IMPROVES PRINTING THROUGH HD FLEXO AND KEEP RECLOSABILITY TROUGH ZIPPER.

BENEFITS: 20% LESS PLASTIC IN A HIGH RECYCLAPE MONOMATERIAL STRUCTURE, KEEPING AESTHETICS AND FUNCTIONAL FEATURES.

CAPEX: ZERO TO LOW– POSSIBLE SEALING JAW CONVERSION

JABMINE RICE

P R O P O S A L

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EL SEMBRADOR – PASSION FRUIT 17,64 Oz

S

OPPORTUNITY: MOVE FROM 63M PE TO A 55M PE STRUCTURE. KEEP OPTICS WITH HP PE, IMPROVES PRINTING THROUGH HD FLEXO AND IMPROVE FLEXIBILITY AND OPENING THROUGH CALIPER OPTIMIZATION.

BENEFITS: 15% LESS PLASTIC, KEEPING AESTHETICS AND FUNCTIONAL FEATURES. .

CAPEX: ZERO

P R O P O S A L

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EL SEMBRADOR – AJIACO CRIOLLO 1,5 LBS

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OPPORTUNITY: MOVE TO 63M PE SURFACE PRINTED FILM, KEEPING MECHANICAL PERFORMANCE THROUGH RESINS INCLUDE CUTTING ICONS AND ENHANCE ARTWORK THROUGH HD FLEXO

BENEFITS: 15% LESS PLASTIC, KEEPING AESTHETICS AND FUNCTIONAL FEATURES. .

CAPEX: NONE – SAME STRUCTURE AS TODAY IN SAME FORMAT

P R O P O S A L

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EL SEMBRADOR – BLACK BEANS 2 LBS

D

OPPORTUNITY: KEEP SAME 50M PE/PE LAMINATE INCLUDE CUTTING ICONS AND ENHANCE ARTWORK THROUGH HD FLEXO

CAPEX: NONE – SAME STRUCTURE AND FORMAT TAN TODAY.

P R O P O S A L

BENEFITS: MAXIMIZE QUALITY PERCEPTION AND SHELF DIFFERENTIATION

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EL SEMBRADOR – CHOPPED SPINACH 10 Oz

D

OPPORTUNITY: MOVE FROM 100M PAPER TO A 55M PE SURFACE PRINTED STRUCTURE. INCLUDE EASY OPENING AND ENHANCE ARTWORK THROUGH HD FLEXO

BENEFITS: MAXIMIZE CONSUMER EXPERIENCE THROUGH A HIGH QUALITY PERCEPTION STRUCTURE AND EASY OPENING FEATURES FOR BETTER PRODUCT PRESERVATION.

CAPEX: MID TO HIGH – CONVERSION OF FLOWRAP LINE TO PREMADE BAGS

P R O P O S A L

EL SEMBRADOR CHOPPED SPINACH | Shop | Valli Produce - International Fresh Market

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EL SEMBRADOR – YUCA 4 LBS

D

OPPORTUNITY: MOVE TO A 55M PE SURFACE PRINTED STRUCTURE. INCLUDE EASY OPENING, RECLOSABILITY AND ENHANCE ARTWORK THROUGH HD FLEXO

CAPEX: NONE – SAME STRUCTURE AND FORMAT TAN TODAY

P R O P O S A L

BENEFITS: MAXIMIZE CONSUMER EXPERIENCE THROUGH A HIGH QUALITY PERCEPTION STRUCTURE AND EASY OPENING AND RECLOSABILITY FEATURES FOR BETTER PRODUCT PRESERVATION.

Yugo

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EL SEMBRADOR – EMPANADAS PASTRIES 13 - 20 Oz

D

OPPORTUNITY: MOVE FROM 40M PP TO A 55M PE SURFACE PRINTED STRUCTURE. INCLUDE EASY OPENING AND RECLOSABLE ZIPPER, ENHANCE ARTWORK THROUGH HD FLEXO

BENEFITS: MAXIMIZE CONSUMER EXPERIENCE THROUGH A HIGH QUALITY PERCEPTION STRUCTURE AND RECLOSABLE FEATURES FOR BETTER PRODUCT PRESERVATION.

CAPEX: MID TO HIGH – CONVERSION OF FLOWRAP LINE TO PREMADE BAGS

P R O P O R S A L

Zsary DELGADAS

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Q U E S T I O N S ?

T H A N K Y O U . . .

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ERNESTO MARQUEZ PLASTIBOL INNOVATION AND DEVELOPMENT DIRECTOR ERNESTO.MARQUEZ@PLASTIBOL.COM