Mobile Apps

EMPRRENDEDURISMO EduPsico (web y app) que integra apoyo psicológico y pedagógico para detección temprana de dificultades -aprendizaje y apoyo integral GRUPO 5 1. Gutiérrez Vaca Marizol 2. Justiniano Suárez Ma. Isabel 3. Rosado Vásquez Adriana Emily 4. Sarzuri Torrico Daniela 5. Suárez Villca Cristhian 6. Torrico Batallanos María Belén 7. Yarichime Cayo Alejandra DOCENTE: Lic. Gabriela Zimeri David.

[Audio] Slide 1: Introduction to EduPsico Project Idea Name: EduPsico is a digital platform, both web and app, that integrates psychological and pedagogical support for students and parents with teachers and professionals. Purpose: It aims to democratize access to mental health services and psychoeducational support through tools powered by artificial intelligence. Context: It emerged as a response to the need for: Promoting mental health, difficulties in learning, vocational guidance, and inclusive education through accessible technologies such as A-I . Becoming a reference in psychoeducational resources, offering real time workshops and counseling..

[Audio] Slide 2: Brainstorming Selected Idea: EduPsico, for its comprehensive approach to education and mental health, addressing critical needs in Bolivia. Explored Ideas: Justification: High demand for mental health support and learning difficulties, with rapid previous reports. Can be carried out with technology. Technology allows for accessible, affordable, and scalable solutions with an impact on students, parents, and teachers, as well as community prevention. 1) Relief App: Detects burnout and stress in workers and students. 2) EduPsico App: Platform for detecting learning difficulties and emotional problems in students. 3) TherapIA App: A-I that supports therapists in analysis of sessions and automatic reporting. 4) papia App: Psychological first aid with A-I for emotional crises. 5) Math Now App: Collaborative platform with A-I and gamification to solve math exercises. 6) MaqTrack S-C-Z App: Real time monitoring of industrial machines with IoT and A-I . 7) PsySOS App: Immediate 24/7 psychological assistance for emotional crises. 8) Healthy Relationships App: Psychoeducation for healthy romantic relationships. 9) ArtSana App: Digital art therapy for managing stress and anxiety. 10) Psi Detect App: Early detection of mental health risks for adolescents and young adults..

[Audio] Slide 3: Project Objectives General objective: To develop and implement the EduPsico web application and platform, and application to provide an integrated, accessible, and personalized system for psychological and educational support, which facilitates early detection, intervention, and monitoring of learning and emotional difficulties in students and university students, promoting mental and educational well being in Santa Cruz de la Sierra through innovative technology and strategic partnerships. Specific objectives: 1. Within 6 months, EduPsico will implement a scalable subscription model and a distribution and promotion strategy with educational partnerships, digital campaigns, live workshops, and validated psychoeducational materials. 2. Within 9 months, EduPsico will execute the subscription model. 3. Within 12 months, EduPsico will develop a modular and secure platform that integrates standard and premium psychometric tests at affordable prices, and will establish a multidisciplinary team, personalized attention, real time consultations, and automatic reports with coded alerts to optimize evaluation..

[Audio] Slide 4: Product EduPsico Platform Description: Mobile and web application that offers psychometric tests, digital clinical history, automatic reports with color coded alerts, virtual workshops and real time consultations. Features: Specific modules for users (students, teachers, parents, professionals), interactive career guidance and risk alerts (bullying, suicide). Innovation: Use of A-I for automated diagnostics and cultural personalization. Comprehensive platform = education & mental health with advanced technology. Differentiated access Workshops Downloadable resources. Validated psychometric tests Automatic reports (I-A---) Alert system..

[Audio] Strengths, weaknesses, opportunities, and threats (Swot) for EduPsycho interdisciplinary team with expertise in project management, research, leadership, and communication. Digital gap and unequal access to technology, especially in rural areas. Understanding of mental health and learning needs. Limited technological training for mental health professionals. Comprehensive technological proposal with psychometric tests, A-I , career guidance, and professional follow up. Low adherence and continuity in the use of digital applications. Early warning system for risks such as internal bullying and suicide. Concerns about privacy and data protection in an unregulated environment. Scalable and diversified business model. Threats include strategic partnerships with universities, N-G-O-s-, and local governments. Lack of specific regulation for online psychology according to Law No. 164 on Telecommunications. Opportunities include the Plurinational Mental Health Plan 2024-2025 and bureaucratic processes and slowness of the Ministry of Education. Ministry of Health. Law No. 370 for Youth promotes digital access and difficulties in accessing credits for young entrepreneurs. Increase in the use of digital wallets. Digital divide between urban and rural areas and 28% of students without internet access. Millennial mothers and fathers familiar with apps. External Analysis: Young population: 60% under 30 years old. Lack of digital skills in older adults and segments with little interest in mental health. Increased interest in emotional well being post pandemic. Application of A-I for basic diagnoses. Stigma towards psychology and fear of apps replacing professionals. Ecological model without paper, potential use of clean energy in servers, incentives for being a green platform. Lack of formal emotional education in the curriculum..

[Audio] Slide 5: Price (P2: Price) PRICE Method: Value based pricing, market analysis, and local affordability. Price Setting Process: Subscription Model: Cost Analysis: Fixed and variable costs were evaluated to ensure sustainability. Market Research: Basic Surveys (Free): Limited access to resources and self assessments. Standard (Bs. 35/month): Complete modules, gamification, vocational guidance. Premium (Bs. 75/month): Live sessions with professionals and 24/7 support. Competitiveness: Showed a willingness to pay Bs. 3080/month. Benchmarking: Comparison with global apps and local services to offer better rates. Premium Model: Initial free access and tiered payment plans. Local Context: Prices adapted to average income. Up to 50% cheaper than in person consultations (Bs. 100-350/session) and international apps (USD 30-80/month)..

[Audio] Slide 6: Plaza (P3: Plaza) PLAZA Distribution Channels and Sales Points 1. Distribution Channels 2. Additional Sales Points: Digital: Social Networks: Facebook, Instagram, TikTok and LinkedIn for advertising and direct conversion. Institutional agreements: Alliances with schools, universities and educational centers. Pack B2B: Licenses, workshops and support for educational institutions. Mobile app (Android/iOS): Google Play and Apple App Store ensure massive reach. Responsive web platform: Access to educational content, contact with professionals and app download. Integration with SIS/GAE: Facilitates interaction with existing educational systems. Scope: Initial focus in Santa Cruz, with potential for national and international expansion..

[Audio] Example of Slide Art 7: Promotion and Advertising (P4: Promotion) Advertising Strategies: Social media campaigns (Instagram, TikTok, WhatsApp) with micro influencers. Free virtual workshops and webinars on mental health and learning. Programmatic advertising (Google Ads) and augmented reality filters. Advertising Art: Animated videos, digital posters, and banners with the slogan Learn, Grow, and Take Care of Your Mind. Duration: Initial 1-month campaign to position the brand. Innovative promotion that combines the level of commitment that consumers and users have with a digital brand and educational partnerships..

[Audio] PROMOTION AND Advertising Innovative Distribution Strategies 1. Innovative Media: Virtual Interactive Mascot: Increases engagement and user retention, especially among young people. A-I for Digital Marketing: Segmentation and personalization of campaigns to improve conversions. Gamification: Digital challenges and rewards that encourage loyalty and organic promotion. 2. Other Strategies: Collaborations with N-G-O's and Foundations: Subsidized versions of EduPsych. Community Telepsychology: Services in rural or hard to reach areas. Artistic Advertising: Animated videos, digital posters, and banners with the slogan Learn, grow, and take care of your mind..

[Audio] Slide 8: Processes (P5: Processes) PROCESSES STRATEGIES Communicational Mix of EduPsico Based on the situational diagnosis, specific promotion actions have been designed that take advantage of the identified strengths. www.Edupsico.com Digital Advertising Campaigns Instagram Animated Stories: Short and emotional visual messages that show how EduPsico helps to face school and emotional challenges. Posters and Flyers for Social Media and WhatsApp: Modern and friendly design with motivational messages and clear calls to action. Banner Ads on Google and Programmatic Advertising (Google Ads): Targeted advertising to parents and youth highlighting the educational and psychological value of the app. User management and administration of psychometric tests. Generation of automatic reports with A-I and coded alerts. Organization of virtual workshops and referral to professionals. Operations: Use of cloud services (AWS, Google Cloud) for scalable storage and compliance with privacy regulations. Validation: Content validated by local experts and updates based on feedback. Campaign for Free Workshops and Webinars Instagram/Facebook Story Flyer for printing or digital distribution Digital Scholarship Program for Vulnerable Families Digital Training for Teachers and Professionals.

[Audio] Slide 9: People (P6: People) People. ADVERTISING ACTIONS for The APP EDUPSICO Initial Team: 10-15 people (psychologists, psychopedagogues, developers, marketers, technical support). Training: Training in digital tools, customer service, and professional ethics. Organizational Culture: Collaborative, empathetic, with horizontal leadership and a focus on the well being of the team. EduPsico in your School Interactive workshops with gamification, app demonstrations, and dynamics for parents, teachers, and students. Includes promotional discounts and agreements with institutions. Free Virtual Workshops and Webinars: Monthly sessions on topics such as stress management and bullying prevention..

[Audio] Slide 10: Physical Evidence (P7: Physical Evidence) PHYSICAL EVIDENCE Tangible Elements: Logo with color scheme (blue, mint green, lilac) and modern typography. Downloadable resources: videos, games, psychoeducational guides, automatic reports with clear design and color coded alerts. Digital Presence: Intuitive interface, responsive website and promotional materials (banners, flyers). Physical evidence reinforces the professionalism and accessibility of the brand. www.Edupsico.com.

[Audio] Slide 11: Activity Planning Matrix Structured planning ensures efficient execution of the Activity Planning Matrix project. Resources: Software, servers, advertising budget, and hiring. Social Responsibility Digital Scholarships: Free access to EduPsico for students from low income backgrounds in peri urban areas. Awareness Campaigns: Workshops and materials to break stigmas on mental health and promote emotional self care. Teacher Training: Free courses and workshops on digital tools for educators. Youth Observatory: Participatory space to collect data and promote evidence based educational policies..

[Audio] Slide 12: Conclusions and Recommendations Conclusions: High Demand: 46% of Santa Cruz with emotional problems, ideal for an accessible platform. Competitive Advantage: Local, comprehensive and freemium (Bs. 0, 35, 75/month) approach compared to competitors. Viability: Local technology and talent available, scalable with university partnerships. Social Impact: Digital scholarships and awareness campaigns promote inclusion and reduce stigma. Challenges: Digital divide, cultural resistance and privacy regulations require specific strategies. Recommendations: Strategic Alliances: Agreements with universities and schools to validate content and expand reach. Cybersecurity: Robust encryption and compliance with G-D-P-R to protect data and generate trust. Awareness: Campaigns on social media with micro influencers and AR to reduce stigma among young people. Offline Access: Downloadable features for peri urban areas, overcoming the digital divide. Social Impact: Monitor R-S-C metrics (scholarships, well being) and publish reports to attract funding..

[Audio] Thank you very much! Thank you for your attention!.