PowerPoint Presentation

Icon Description automatically generated. PITCH FOR BRAND LAUNCH PLAN.

CHAPTER 1. UNDERSTANDING THE BRIEF AND THE POTENTIAL CUSTOMERS.

UNDERSTANDING THE BRIEF. A picture containing graphical user interface Description automatically generated.

THE CURRENT SCENARIO....

A picture containing food, person, indoor, bowl Description automatically generated.

Graphical user interface Description automatically generated.

A person cooking food in a pan Description automatically generated with low confidence.

A new Concept. Unknown benefits. Extra Expense. TRYING TO CHANGE A HABIT....

THE TRICKLE DOWN AFFECT.... A new trend is introduced into the market….

Arrow Description automatically generated with medium confidence.

LEAPFROGGERS. TRANSITIONERS. VS.. FROM THE BRIEF, WE WERE INTRODUCED TO 2 SETS OF AUDIENCES.

HOW DO THE LEAPFROGGERS THINK?. I have a limited budget and I plan my expenses within that. A sudden new purchase is too heavy for me to afford..

A person and a couple of children cooking in a kitchen Description automatically generated with low confidence.

Niche group of the top-tier of the society:. Large group of people closest to the top tier: Upper-middle class.

COMPETITOR ANALYSIS. eCook Vision Miyako Prestige Walton RFL 22000 12000 8700 3900 3000 2500 2000W, 4200W, 220V, 50Hz 3100W, 220-230V, 50Hz, 2200W, 220-230V, 50Hz 120-1800W for fast cooking, 220-240V, 50Hz 2000W, 220V, 50Hz Double Burner Electric Induction S tove Combined double Burner Electric ( Infrared + Induction) Stove Double Burner Electric Induction Stove Single Burner Electric Induction S tove Single Burner Electric Induction Stove Single Burner Electric Induction S tove GPS, electricity consumption and unit health updates Safe and Easy Child-lock and automatic shut-off if pot is empty Safe (auto-shut off without pot) Multiple function and time setting option LED display with slide touch Safe ( Automatic Pot Recognition) Touch sensor controls Safe ( Automatic shut-off if pot is empty) 4-digit LED display with touch controls. High/low heating or voltage protection. multiple functions and time setting Safe ( Child-lock setting) Touch screen control panel Multi-intelligent cooking Multiple temperature sensor technology 8-stage power setting options with the child lock option 4-digit display with touch sensor control.

CHAPTER 2. BRAND POSITIONING & COMMUNICATION STRATEGY.

To enable families to live a smart and environment-friendly lifestyle.

POSITIONING STATEMENT eCook provides c leaner, safer and more efficient cooking for all the households of Bangladesh.

BRAND ARCHETYPE. CREATOR BRANDS. eCook is a brand that is championing clean-cooking and providing innovative state-of-the-art product which is a result of the unorthodox line of thought. The brand thinks ahead of time with its GSM technology and is future ready for IoT. Besides, eCook’s ultimate vision is to solve the ever-prevailing problem of CO2 emission using technology and innovation. That is why, eCook is a CREATOR BRAND..

A person playing a music instrument Description automatically generated with low confidence.

CHAPTER 3. CAMPAIGN ROLL-OUT PLAN.

AWARENESS PHASE. Let people know about this new solution..

BRAND FILM. P RODUCT FILM SHOWING THE ESSENCE OF HAVING A LUXURY DIGITAL COOKSTOVE THIS WILL EVOKE A CERTAIN ASPIRATION OF HAVING A SMART COOKING SOLUTION AT HOME THAT GOES WITH THE MODERN LIFESTYLE WHICH TRANSITIONERS SEEK.

These stories are centered around who our target audience is , what they aspire to be in their daily lives and the association of “ being smart and opting for a modern solution for a regular hassle. ” eCook, a smart induction cooktop, has this in common with their their owners— They are the ones who do everyday things safer, smarter and a little more conveniently..

This is a story about what all the different kinds of modern families have in common — a knack for going outside the box with an innovative approach to solving a problem, and most importantly, eCook..

“Who’s living outside the box and living it smartly?”.

“She’s got the world eating out of her her hands, when she makes the best food faster than anyone else . ”.

“He knows how to save himself from any hassle. ”.

“They don’t play with fire , but keep it cool under pressure .”.

“She’s got an eye for detail , a modern solution for every issue .”.

“When you’ve got a secret recipe like this, do you play it safe but also play it smarter ?”.

“What do they have? They’ve got eCook, making them cook smarter in every step .”.

KV ROUTE 1. FOCUSING ON THE PRODUCT AND THE BENEFITS E-COOK OFFERS.

Text Description automatically generated with medium confidence.

Text Description automatically generated with medium confidence.

A picture containing text, businesscard Description automatically generated.

KV ROUTE 2. FOCUSING ON THE MOMENTS E-COOK ENABLES YOU TO ENJOY.

A person talking on the phone next to a person cooking Description automatically generated with low confidence.

A picture containing text, person Description automatically generated.

Two people cooking Description automatically generated with medium confidence.

DIFFERENT DIGITAL EXECUTIONS.

YT/FB IN-STREAM & BUMPER Ads targeting the most relevant channels and audience.

BOMBARD THE LOCAL NETWORKS. DISPLAY/RICH MEDIA + COMMUNITY ADS In Relevant Local Websites + Include placement in partner sites + Alternative channels.

SEM CAMPAIGN. Graphical user interface, application Description automatically generated.

LIVE FACEBOOK PRODUCT DEMONSTRATE. Short interactive Live sessions on facebook where mini recipes are prepared live with eCook showing the use and features of the product. The aim of these videos will be to showcase how fast, easy and convenient it is to prepare food with eCook ..

FEATURE CONTENTS. Only clean the hotplate after it has cooled down. Clean the hotplate with a damp cloth and warm soapy water and then dry it down. IS IT EASY TO CLEAN? YES, JUST ONE WIPE IS ALL IT TAKES!.

ENGAGEMENT PHASE. Make sure people ask us questions so that we get an opportunity to further convince them..

PARTNERSHIP WITH COOKING SHOWS. Partner with online cooking shows to use eCook stoves to cook the food in a few of the episodes. eCook can also sponsor some of the episodes of the cooking shows. This will ensure credibility of eCook and show its feasibility that special dishes can also be cooked with eCook ..

OWN SHOW: THE BEST COOK. RAFSAN THE CHOTOBHAI. PETUK COUPLE.