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GLOBAL
BUSINESS
FORUM
AFRICA
October 2021
Transformation
Through Trade
Dubai Exhibition Centre
Expo 2020 Dubai

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MediaPix  is  an international media agency engaged in communication, advertising and public relations in Africa, the Middle East and Asia. We provide marketing consulting services for the private sector, government institutions, non- governmental organizations and international organizations. We work in the interest of our clients to ensure clarity through a comprehensive approach understood by all segments of society.  MediaPix  staff has `extensive public affairs experience garnered through its widespread campaign and media experience worldwide. Our clients receive tailored services in media relations, advertising, branding, communications, profile development, corporate and public diplomacy. THE EXCHANGE  |  SEE AFRICA TODAY   |  SportsLeo  |   Pesatu

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The Exchange The GATEWAY  TO INVESTING IN   AFRICA

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PROMOTING YOUR COUNTRY Vision:  To work with African authorities to showcase the investment potential in their respective countries and to highlight their nation as one of Africa’s key investment destinations.    Aim:  Attracting investors to Africa and visitors to experience the rich beauty of the country.    It’s not just promoting Africa, but it is creating the experience of why your country is the best investment destination, tourism destination and the most peaceful country on the continent. It is showcasing why international community is missing out, if they don’t realize what your country offers to Dubai and the UAE. This requires a collaborative effort from all stakeholders.     Who better than  Mediapix

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Published by  Mediapix  Limited, The Exchange has established itself as the international publication of reference dedicated to investment in Africa. It is the guide used by decision makers to anticipate economic and political changes in Africa. We have an independent editorial team in survey We develop sector reports and focus on various economic issues that impact investors, both current and future We started from a brief conversation during private meetings held during the Obama Visit to Kenya

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To increase   awareness and greater understanding of Africa’s investment potential

Our readers are people between 20-65 years of age, university students,  individuals who are part of the worldwide professional investment community. Specifically those individuals who are interested in investment opportunities and doing business in East Africa, these include: Hedge Funds | Institutional Investors | Brokerage Houses | Investment Advisory Firms | Commercial Banks | Investment Banks | Central Banks | Pension Funds | Private Financial Institutions | Insurance Companies | University Students

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THE EXCHANGE  showcases the potential for greater financial inflows into Africa from abroad.  The Global Investment Community today is looking at Africa with a sense of hope as it is the only region in Africa demonstrating stability, security and economic vibrancy. What better way to showcase your company to global investment leaders than through our monthly publication (print platform) and website (online platform). www.theexchange.africa

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The key here is to ensure the placement of the story that reaches your target audience.   Our aim is to promote your country during the Global Business Forum Africa and in the UAE during the Expo 2020. We currently work with entities such as The Polish Trade and Investment Agency, the Dubai Chamber of Commerce, the American Chamber of Commerce Kenya, the German Business Council, the China Africa Trade Expo as well as various other international entities.

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overview website data Our Website www.theexchange.africa

Top Referral sites include:  www.allafrica.com,  www.nairaland.com www.reddit.com, Pinterest, Facebook & Twitter Top Cities include: Nairobi, Washington DC, Houston, LA, London, Dar  es  Salaam, Kampala, Accra, Mumbai,  Dehli , Toronto, Vancouver, Berlin

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Our journalists are trained on providing business news that matters to investors and the business community across Africa. Today the continent is undergoing significant change via leapfrogging and adopting new technologies that add value to economic growth. The economies of scale offered by Africa present an opportunity for the entire global community to benefit from.  Our journalists tell the real story of what Africa is, how people are doing business on the continent and what the reader can do to enter the market. The beauty is our journalists are 100% African, who tell the African story for the world to understand.

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GBF Africa  is bringing the trade and investment community back together to explore bilateral trade opportunities between Dubai and Sub-Saharan Africa. The Forum is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

In 2019 November, The Exchange and  Mediapix  was a sponsor of the Global Business Forum Africa In Dubai.

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The UAE is one of several countries looking to strengthen its ties with the continent. This could be music to the ears of some African leaders who already view Dubai as a blueprint for how to develop their own economies. The UAE is reviving one of the world's most ancient trade routes having established itself not only as a key gateway into Africa but also as the continent's second-largest foreign investor after China.

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This year, with the Global Business Forum Africa and the Dubai Expo 2020, The Exchange will highlight key economic opportunities in African nations and market those African countries that wish to be highlighted.  GBF Africa encourages international revenue flows into Africa by engaging leading decision-makers on the global investment scene. The Forum will involve prominent African stakeholders to engage in a dialogue at the highest level of implementation, advising on key strategic directives related to Africa’s economic outlook.

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Highlighting the partnership between Africa and Dubai is critical. Africa, a traditional trade partner of the United Arab Emirates, has once again emerged as a strong market. Trade between Africa and Dubai has been registering a steady growth in the last few years as more and more African countries adopt free trade policies and realize the importance of Dubai as an international trading hub.

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The Sub-Saharan Africa (SSA) region is a major emerging region of the world economy. With its rich natural resources, abundant supply of  labour , large and growing consumer market, it could provide potential opportunities for UAE businesses in a range of sectors. UAE businesses could find potential investment opportunities in sectors such as logistics and warehousing, renewable energy, tourism and construction, medical centers, the processing of halal food products and the processing of agricultural products such as coffee and chocolate, among other sectors.

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Dubai’s trade with Africa has increased significantly over the last 5years, registering a compound annual growth rate (CAGR) of 11%. Over the same period, imports from Africa increased by 14%, exports increased by 13% and re-exports by 6%. Bilateral non-oil trade reached nearly AED 1 trillion ($272 billion) over the 2011-2019 period.

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Africa is the fastest growing continent in the world. Tanzania holds the fastest growing population on the continent, quicker than Nigeria.  The country’s economy is poised to grow 6% annually.  Tanzania is the most peaceful nation in East Africa.  Middle Class in Africa is reported to be growing the fastest globally and intra-investment on the continent will drive growth to enable the largest base of millionaires. Tanzania’s market gives global investors another reason to invest

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Position Dubai Expo 2020 as the Pinnacle of the International event in 2021, post Covid-19 Drive people’s interest to visit Tanzania in 2021. To do business in Dubai To Build relationships with companies in Dubai To exhibit products and showcase Tanzanian companies in Dubai To position Tanzania as the key player on an international platform for products and services and expansion of African innovation/ingenuity in the UAE.  Enable Tanzanian companies to look at Dubai as the premier place to showcase products/projects and other economic opportunities To drive visitors to attend the Dubai Expo 2020   to enable Tanzanians to take part of unique opportunities, to realize that the Dubai Expo 2020 is a must attend event for Tanzanian companies, and for that matter Africa’s most prominent companies. This will be an opportunity to present projects, share views on the future of UAE-Africa relations, meet potential partners and businesses.

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Total Value of UAE Capital Investment in Africa increased by 40% to $92.3 billion  Source FT UAE is the second top investing country in Africa by value of Capital Investment in 2016, accounting for more than $11 billion of capital expenditure, giving a 12% market share. Second to China that has a 39% share valued at $36.1 billion of  Capex  in 2016.    The UAE aspires to serve as a manufacturing hub by purchasing agricultural products from Africa and the rest of the world, then processing, packing and selling such products for global consumption.   UAE seeks to invest in agriculture and livestock. Africa has one of the largest livestock populations in the World. It also ex-ports leather goods, oilseeds, minerals, agricultural products and flowers; and is also engaged in tourism, construction and real estate.  UAE needs to know more about Tanzania and to dispel the myths of doing business in Tanzania

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Sheikh Mohammed bin Rashid Al  Maktoum , Vice President and Prime Minister of the UAE and Ruler of Dubai, has singled out Africa as one of the most promising business partners for Dubai in the coming years. Trade between the United Arab Emirates and many African countries has been registering a steady Featured Exporters to Africa in recent years.   The Dubai Chamber of Commerce puts total non-oil trade between Africa and the  UAE  for 2019 at $24bn, up from $17.5bn in 2017 and $5.6bn in 2005 The UAE is Africa’s biggest trade partner in the Gulf. The Global Business Forum on Africa held in Dubai in November. 2019, followed by the Africa Legal Network’s (ALN) annual international conference, entitled “Africa: Bridging the Gulf”, in early October 2017.  ALN chairperson and the former acting prime minister of Mali,  Cheick   Modibo   Diarra , told delegates that the Gulf states and Africa were good partners in an era of low oil prices.  Gulf companies are looking for alternative investments and the African continent offers a wide range of opportunities.

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Africa’s status as the most promising market of the new millennium can never be underestimated.  Tanzania is positioned today with a new government to showcase its immense potential The United Arab Emirates has been quick to  recognise  the immense potential in the emerging markets of Africa and is working diligently to penetrate newer markets within the African continent.

We have listened closely to what you have told us, as a continent represented by the African Union, and as nations that make up its member states.  And we have heard your call to the UAE: to draw on lessons learned through our own development, and to target the UAE’s investment into Africa’s digital economy. ‘ Her Excellency  Reem  Al  Hashimi

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MediaPix  wishes to work hand-in-hand with respective African countries to adopt the development of investment promotion media via investment booklets as well as appropriate international marketing material, to highlight Tanzania’s potential.    Our aim is to design appropriate content to promote the Tanzania via social media and print and online

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Let your brand be known through our content marketing initiative that involves curated feature stories about your company on our print and online platforms.   Specifically curated content  will be designed to enable your company to: Increase public knowledge about your brand. Attract interest to partner and build your brand identity in the UAE, GCC and Middle East Enable greater exposure to readers in the UAE and across Africa. Position your brand as a leader in its respective industry

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1. Development of a Brand Strategy through The Exchange: Creating or using the current corporate blueprint on building and growing your corporate brand. This will enable content that encapsulates and articulates who you are, why you exist, what you do, how you communicate. It will form the basis of your company's goals it wishes to achieve.    2. Development of a Content Strategy through print and online. This will determine the manner in which we will execute your brand, via the The Exchange. Such content will not involve traditional advertising, but more focused on videos and other live elements that bring relevant value of your brand to the audience. Our aim at The Exchange is to grab the attention of today's consumer, our readers, and drive real engagement through content. This material will inform, entertain, teach and communicate your message, resulting in better brand engagement vs. traditional banner ads.

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TOURISM
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ms TIME FOR AFRÆA: BREXIT BRINGS
NATIONS NEW OPPORTNTES
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THE EXCHANGE
AU Summit - Taking a
stand against corruption
BARCLAYS
DIGITAL

Kenya's wealthiest families shake local banking industry
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mastercard
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SIZE PRICE Double  Page USD 8,000 Full page USD 5,000 Half Page USD 3,000 Quarter  page USD 1,750 Market Sponsor  USD  2,000 Banner USD  1,250   Inside Header/ Footer  TUSD   1,000

Full page
10.7 x 15.1 inches
Half page
10.7 x 7.4 inches
Top/Bottom strip
10.7 x 2.8 inches
Quarter page
5.2 x inches

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SIZE PRICE Leader board USD  4,500  Main  Box USD  2,000  Button  Right USD 1,250 Button  Left USD 1,250 Classic  Banner USD 1,750

Rates for DIGITAL PLATFORM DURING GBF AFRICA OCTOBER 2021-DECEMBER 2021 FOR REMAINING 2021

*All prices are on a per month basis  FOR THREE MONTHS – DISCOUNT OF 20% IS PROVIDED RATES FOR 2022 WILL BE GIVEN ACCORDINGLY

THE EXCHANGE
Leaderboard 728 x
Main box
220 x 250
Button 220 x 60
Subscribe
Button 220 x 60
Classic Banner 468 x

SIZE PRICE Leader board USD 2,500 Main  Box USD 1,750 Button  Right USD 1,500 Button  Left USD 1000 Classic  Banner  USD 1, 750

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Get a specialized advertisement space with a landing page with great details on: Specialized Tender Announcement Specialized Press Release Specialized Content/ Announcement Reach millions of readers worldwide and get the right response from the right audience.

Get specifically designed landing page with your own corporate specs. Create forms Questionnaires Surveys  Get Google analytics indicating number of views for your specific Ad. & separate landing page.

Main Box Size + Landing Page   Duration time: 1 week upwards Pricing  1 Week   - USD 700 2 Weeks - USD 650 3 Weeks -  USD 600 4 Weeks -  USD  550

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