Dr.VERGHESE KURIEN THE MILK MAN OF INDIA

Dr.VERGHESE KURIEN THE MILK MAN OF INDIA. Dr. Verghese Kurien - Home | Facebook.

Dr. Verghese Kurien was born on November 26, 1921 at Kozhikode, Kerala. He graduated in Physics from Loyola College, Madras in 1940 and then did B.E. (Mech) from the University of Madras. He went to USA on a government scholarship to earn his Masters in Mechanical Engineering from Michigan State University.

Dr. Kurien returned from America in 1948 and joined the Dairy Department of Government of India. In May 1949, he was posted as Dairy Engineer at the Government Research Creamery, a small milk-powder factory in Anand . Enthused by the challenge of doing something for the milk farmers, Dr. Verghese Kurien resigned from his government job and volunteered to help Shri Tribhuvandas Patel, the Chairman of KDCMPUL.

Dr. Kurien realized the importance of brand in order to market the milk products of the Union. The catchy brand name AMUL (an acronym for Anand Milk Union Ltd.) was derived from the Sanskrit word “Amoolya” which means priceless. The brand which was launched in Oct 1955 and registered In 1957 soon became a household name ..

The efficient upstream supply chain was entirely designed by Dr. Kurien and Mr. Tribhuvandas Patel and by the end of 1960 Amul had become a major success story in Gujarat In 1965, the then Prime Minister Lal Bahadur Shastri, created the National Dairy Development Board (NDDB) with Dr. Verghese Kurien at the helm to replicate the success story of Amul throughout the country. Dr Kurien was the Chairman of NDDB from 1965 to 1998. Under his leadership the mission achieved thrust and direction with the launch of ‘Operation Flood’..

‘Operation Flood’ was aimed at replicating and scaling up the Anand Pattern Cooperative model all over India Dr. Kurien ensured that NDDB set up for the purpose remained autonomous — legally and financially. He insisted on making farmers’ cooperatives an integral part of ‘Operation Flood’. Started in 1970 and culminating in 1996, it was one of the world's largest rural development programmes. Dr. Kurien as the main architect of “Operation Flood,” helped usher a “White Revolution” in India. Popularly known as the Anand Model, the programme assured a better economic future and sustenance for nine million farm households in 75,000 villages in India..

In 1973, Dr. Kurien set up GCMMF (Gujarat Cooperative Milk Marketing Federation) which brought under its umbrella the various village cooperatives of Gujarat. Dr. Kurien realized the importance of quality managers to serve the needs of rural farmers. He exhorted professionals to come forward to lead and work for rural India. With the help of like-minded people, he set about establishing the Institute of Rural Management (IRMA) at Anand, Gujarat.

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AWARDS Ramon Magsaysay Award for Community Leadership (1963) Padma Shri (1965) Padma Bhushan (1966) Krishi Ratna Award (1986) Wateler Peace Prize Award of Carnegie Foundation (1986) Krishi Ratna Award (1986) World Food Prize Laureate (1989) International Person of the Year(1993) by the World Dairy Expo, Madison, USA, Padma Vibhushan (1999).

Self‐reliance means many things to many people. For me, self‐reliance will be achieved the day the last citizen of India is able to afford and buy the milk and milk products she desires. … Let us look beyond ..

Dr Verghese Kurien 98th Birth Anniversary: Famous Quotes by 'Father of White Revolution' to Share Messages on National Milk Day | ?? LatestLY.

HE BROUGHT ANAND TO MILLIONS OF FARMERS....

Verghese Kurien. A man whose achievements defied those of ordinary mortals, whose single‐minded mission of rural empowerment transformed a nation, and whose efforts propelled India into a global dairying power….the legend lives on..