DPM10013 CASE STUDY - G R O U P P R E S E N T A T I O N -
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DPM10013 CASE STUDY - G R O U P P R E S E N T A T I O N -.
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01. INTRODUCTION OF THE PRODUCT. DISTRIBUTION STRATEGIES.
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INTRODUCTION OF THE PRODUCT. P roduct in the market T he product benefit and unique elements W ho is the product market segmentation P otential target market for the product.
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THE PRODUCT WE CHOSE IS... NIKE GRIND. Your Logo.
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manufacturing scraps - from rubber, foam, leather and textile left over. Unused materials – that don’t get used and can’t be used for future Nike products. End-of-life shoes – footwear that isn’t suitable or sale like samples or defects or even worn-out athletic shoes..
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who is the product market segmentation?. S o, who is the potential target market?.
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INTEGRATED MARKETING COMMUNICATION STRATEGIES FOR THE PRODUCT.
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CURRENT MARKETING COMMUNICATION USED FOR THE PRODUCT?.
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TWO [2] METHODS WE SUGGEST…. C reate ads that people around the world can identify.
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PRICING STRATEGIES. Appropriate pricing strategies for the product. How the strategy able to attract consumer..
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VALUE-BASED PRICING STRATEGY C ompanies base their pricing on how much the customer believes a product is worth..
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HOW THE PRICING STRATEGY ABLE TO ATTRACT CONSUMER?.
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DISTRIBUTION STRATEGIES. Discuss the current distribution strategies for the product. How the product reach end consumer?.
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CURRENT DISTRIBUTION STRATEGY?. Direct channel. Includes the fully owned distribution subsidiaries and retail outlets..
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DISTRIBUTION CHANNELS. PRODUCER. Wholesaler. Retailers.
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HOW DID THE PRODUCT REACH END CONSUMER?. It happens by selling products to wholesalers in the US and international markets and direct selling to the consumer..
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POSITIONING STRATEGY. Current positioning strategy. Two [2] positioning strategies for the product..
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WHAT IS THE CURRENT POSITIONING STRATEGY?. Nike is positioned as a premium-brand, selling well-designed and very expensive products. As same time Nike tries to lure customers with a marketing strategy centering on a brand image which is attained by distinctive logo and the advertising logo: “Just do it”..
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POSITIONING STRATEGY?. P roduct Price. A ssociating your brand/product with competitive pricing..
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CONCLUSION. Discuss the product success factor in the market. How the product can increase the consumer demand..
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W hat is the product success factor in the market?.
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HOW THE PRODUCT CAN INCREASE THE CONSUMER DEMAND….
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THANKS!. T hat is all from us for our presentation today!.