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GlowSip Collagen Drink. HRM Business Presentation Presented by: Misba Mistry 2527037 Nausheen Khan 2527032 Sharmin Shaikh 2527060 Marwa Shaikh 2527036 Iqra Shaikh 2527022.
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Business Introduction. Startup Name: GlowSip – Beauty & Wellness Startup Product: Ready-to-drink collagen-based beverage Purpose: Improve internal health & external appearance Concept: Combination of Nutrition + Skincare Key Benefits: Enhances skin glow & elasticity Strengthens hair health Supports hydration & immunity Sales Channels: Instagram Marketing WhatsApp Orders Local Retail Stores.
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Product Flavours. 🟣 Purple Berry Tagline: “Glow Everyday with GlowSip” Focus: Skin glow & youth Target Audience: College students & young consumers 🟠 Citrus Shine (Orange + Lemon) Tagline: “Detox & Shine from Within” Focus: Detox & immunity Target Audience: Fitness & health-conscious users 🔴 Strawberry Glow Tagline: “Berry Boost for Radiant Skin” Focus: Beauty & skincare Target Audience: Skincare-focused customers.
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Business Launch. Establishment:2022 First Investment: ₹1,50,000 Started as: Home-based startup with limited resources & small-scale production Initial Launch Strategy: Creation of Instagram business page Free sampling in colleges and local areas Word-of-mouth marketing Collaboration with micro-influencers.
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Investment. Total Investment: ₹1,50,000 Raw Materials: ₹50,000 Bottle & Packaging: ₹30,000 Instagram Marketing: ₹20,000 Equipment & Tools: ₹30,000 Miscellaneous: ₹20,000.
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Revenue. Year Investment Bottles Sold Revenue 2022 ₹1,50,000 3,000 ₹3,00,000 2023 ₹1,30,000 4,500 ₹4,50,000 2024 ₹1,20,000 6,500 ₹6,50,000.
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0. Revenue Split. Year Yearly Revenue Monthly Revenue Growth % 2022 ₹3,00,000 ₹25,000 - 2023 ₹4,50,000 ₹37,500 50% increase 2024 ₹6,50,000 ₹54,000 44% increase.
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Product Costing. Item Cost Cost per bottle ₹60 - Ingredients ₹30 - Bottle & label ₹15 - Marketing ₹10 - Delivery ₹5 Selling Price ₹100 Profit per bottle ₹40.
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Revenue Split-Online vs Offline. Year Online Sales Offline Retail Year 1 80% 20% Year 2 70% 30% Year 3 60% 40%.
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SOAR Analysis. 💪 Strengths 🌍 Opportunities 🚀 Aspirations 📊 Results Unique collagen drink Growing wellness industry Become leading wellness brand Revenue increasing yearly Strong Instagram presence Expansion to Amazon & Flipkart Expand production Profits growing High repeat customers Gym & salon partnerships Increase product range Customer base expanding.
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Expansion Plan. Launch on Amazon & Flipkart Partner with gyms & salons Hire marketing executive Introduce new flavors & gift boxes Expand to nearby cities.
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Past vs Present. Details 2022 2026 Investment ₹1,50,000 ₹4,00,000 Bottles Sold 3,000 9,500 Revenue ₹3,00,000 ₹9,50,000 Monthly Profit ₹10,000 ₹32,000.
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HRM Role. Current Team (4 Members): Founder (Management & Finance) Production Helper Packaging Helper Social Media Handler Future Hiring: Digital Marketer Sales Executive.
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Conclusion. GlowSip has shown steady and consistent growth over the years. Smart investment planning Strong marketing strategies Increasing revenue and profits Expanding customer base.
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THANKYOU.